Master E-Business and Digital Marketing Ranking master E-Business and Digital Marketing in Africa

The expert's corner

Jérémie MONEIN

Director of MS Manager, Direct Marketing and Electronic Commerce program

SKEMA Business School

With 36 million online shoppers, an increasing purchase frequency and two-digit annual growth, the e-commerce market displays an insolent dynamism. Yet the retail industry has not said its last word and is just beginning to take full advantage of the data and technological innovations. Now more than ever, the borders between digital and physical sales fade and for the consumer, the Omni becomes the norm.

With this context in mind, it is important to train professionals, providing them with customer knowledge and marketing tools to meet the expectations of the increasingly connected clientele. The digitalization of a company is no longer an end in itself but rather the result of a user-centric attitude.