All about this master, MSc Marketing & Brand Management - Communication et Management d'Evènement KEDGE Business School
France - Western Europe
Event and Leisure Management
8

KEDGE Business School
MSc Marketing & Brand Management - Communication et Management d'Evènement

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Program overview

With the MSc Marketing & Brand Management programme, students benefit from a dual approach. 

 

First, they benefit from a comprehensive and innovative exploration of the marketing function, extending to topics such as cultural perspectives of consumption or new strategies for promoting brand ubiquity.
Secondly, they can choose between 2 specialisation paths: Brand Management and Sales leadership & negotiation in BtoB.

 

A company will follow the students throughout conferences, job dating, case studies, workshops, applied research problems, etc. in order to acquire a real professional experience.

Curriculum (courses, subject modules)

COMMON CORE

  • Culture consumption and marketing
  • Business analytics
  • Brand management
  • Digital marketing
  • Sustainable marketing
  • BtoB marketing

 

SPECIALISATION PATHS

 

BRAND MANAGEMENT - Campus of Marseille

  • Experiential branding & consumption
  • Product manager
  • Marketing of services
  • Communication 360
  • Key account management
  • Marketing decision making

 

SALES LEADERSHIP & NEGOTIATION IN BTOB - Campus of Bordeaux

  • Selling products and solutions
  • Global strategic customer management
  • Sales force management
  • Social selling
  • Negotiation
  • Salesforce software training
  • Specific BtoB relationships: retail
  • Specific BtoB relationships: SMEs
  • BtoB digital transformation
  • Financial impact of negotiation
  • Legal context in BtoB relationships 

 

 

6-MONTHS INTERNSHIP ABROAD OR IN FRANCE

 

RESEARCH PAPER/THESIS

Admission conditions

Required diploma(s) :

  • Bachelor

Employment opportunities & career impact

Employment opportunities :

Brand manager / Customer experience manager / Product manager / Research officer /  Category manager / Trade marketing manager / Project Manager / Key account manager / Business engineer / Head of development / Sales, Agency, Regional manager / Sales manager / Strategic customer manager / Sales area manager / Regional director / Sales Director / Global account manager / Business marketing manager / Business developer / Sector leader / Event project manager

Application Deadlines

Short Track :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Bordeaux / Marseille

Language : English

Long Track :

Admission level : Bachelor's degree

Duration : 30 months

Degree : Master of Science

Campus : Bordeaux / Marseille

Language : English


Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.

FIRST FRENCH MANAGEMENT RESEARCH SCHOOL

KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.


Choose a Master, an MS or an MBA in Event and Leisure Management

Pictogramme The Sector of Event and Leisure Management

Event and Leisure management is a new sector of enterprise that has a focus on sustainability. Tourism is a challenging but rewarding industry and an education in this sector leads to a vibrant and evolutionary career that is marked by constant change and growth. To be a part of such a ever evolving industry means that for years to come they will be able to obtain a plethora of exciting skills. This is a very social sector that will allow those within it to establish life skills throughout their professional growth within the sector. Involvement in event and leisure management will allow people to have contact with people from all over the world; making it a truly enriching experience.

Pictogramme Follow a Masters/MS/MBA in Event and Leisure Management

Obtaining a higher degree in Event and Leisure Management would see students learning about the fundamental characteristics of the tourism industry. Courses regarding business will also be at the core of their education as those who study event management must know skills such as coordination, human resourcing, and consolidation of tasks which are all business aspects. Students can also train locally or overseas in this industry as a part of their schooling, with a specific focus on their area of event and leisure management being emphasized. What makes this educational field unique is that there is a concentration on hands on experience; making this an interactive experience for students who pursue degrees in this field.

Pictogramme To Work in the Specialty Sector of Event and Leisure Management

Working in this industry can ensure a wide array of different career opportunities. For example, students will have exposure to all industries but can specifically choose to work in varying sectors such as Event tourism, Art tourism, or Sports tourism. Any specific interest that one is passionate about can be found as a career focus in this field. Jon descriptions in this field include overseeing events, organizing circuits for major entertainment entities such as cruise ships and travel agencies. One could also find themselves working for in the hotel industry implementing changes and sector shifts to ensure guests have rewarding experiences no matter where they come from. This is truly an industry that makes the world smaller.

Pictogramme Event & Leisure Management in 2019

This year, the sector of Event and Leisure Management is focused on global trends. Sectors of tourism has extended to technology tourism as we enter the new age of digitalization. In addition to technological tourism, there is a connection to the sector of social media tourism as well. Technology is affecting tourism this era because of aspects such as, firstly, there are the smartphone developments to consider that are so significant to our society. There has been a rush recently to further digitalize tourism; through tools such as the smartphone where you can check in for flights, book hotels, and deal with practically every other aspect of tourism that exists. There is also the newly developed field of biometrics that affects the event management sector. Biometrics refers to the practice of identity recognition through technology. This involves finger print recognition, electronic passports, and other means of digital recognition.

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