All about this master, MBA Spécialisé - Luxury Brand Marketing and International Management Institut Supérieur de Marketing du Luxe - Chaire CARTIER
France - Western Europe
Luxury Management
6

Institut Supérieur de Marketing du Luxe - Chaire CARTIER
MBA Spécialisé - Luxury Brand Marketing and International Management

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Program overview

The programs offered by Sup de Luxe are all developed in close collaboration with companies in the sector, programs reassessed and adapted to economic challenges and strategic objectives of today and tomorrow. The Specialized MBA - Luxury Brand Marketing and International Management is the training required to understand luxury companies and to cross their doors.

Training at Sup de Luxe goes from September to July, on evening classes from Monday to Friday from 6:30pm to 9:30pm and a few Saturdays in the year from 9am to 1pm.This timetable allows future laureates to continue their professional activity, or complete internships in companies.

Curriculum (courses, subject modules)

Strategy
Geopolitics / Geostrategy

  • The luxury market: key figures and growth perspectives.
  • Analysis of financial strategies and results for groups and brands.
  • Study of emerging countries, growth engines for the market.


Competitive strategies in the luxury industry

  • Product and distribution strategy analysis and keeping an eye on the competition.


Identity and Communication

  • Defining a brand’s identity and ensuring coherence in communication.


Trend Analysis and Creativity Management

  • Learn to decode trends and reconcile them with the sustainability of a luxury brand.
  • Managing creativity and its expressions.


Marketing & Communication
Marketing

  • Understanding the client: psychology and behavior.
  • Market analysis: defining the target, study of potential.
  • Building a strong brand: identity, creation, positioning and differentiation.
  • Preparing the offer: sector declinations and price positioning.


Specificities of Communication in the Luxury sector

  • Advertising / creation codes.
  • Communication strategies / Media strategy and budget negotiation.
  • Digital Communication.
  • Public relations and event-related communication.
  • Publishing.


Digital

  • Understanding the importance of social networks: web-marketing, communication, e-commerce.
  • CRM, Internet monitoring and business intelligence.
  • Learn how to be a community manager.


Management
A “Quality“ approach

  • Quality implementation and follow-up.


Distribution and logistics

  • Evolution of distribution modes: selective distribution, retail distribution, e-commerce...
  • Techniques & legislation.
  • Stock management.
  • Merchandising: learning to organize the point of sales in an optimal and coherent way.


International Trade

  • Understanding the importance of inter-cultural contexts and local specificities.
  • International expansion of the luxury company / Developing a business plan for exports.


Sales

  • Traditional and innovative sales techniques.
  • Personalizing the customer service experience.


Management / Finance

  • Understanding and mastering the various financial aspects of the company, particularly concerning calculation of margins and coefficients .


Law

  • Specific legal regulations applicable to the luxury sector.


Ethics and Governance

  • Respect for and development of human and behavioral qualities within the company.
  • Sustainable development and social responsibility.


Culture of Luxury
History of Luxury

  • Major phases in the history of Luxury.
  • History of fashion.
  • Luxury & Art.


Coaching
Professional career and personal development

  • Identify your professional project.
  • Leverage your experience, learn how to sell yourself.
  • Preparing for job interviews.
  • Learn how to optimize every aspect of your personality.

Admission conditions

Required diploma(s) :

  • Bachelor
  • Master
  • PhD

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 44400 € (EUR)
  • Minimum Salary : 37800 € (EUR)
  • Maximum Salary : 51000 € (EUR)

Employment opportunities :

Luxury Brand Management :

  • International merchandising project manager
  • eCommerce and CRM Manager
  • Retail Manager
  • Travel retail
  • International brand development
  • Watch senior project manager
  • International Marketing Project Manager
  • Visual Merchandising Manager
  • Marketing Project Manager
  • Product Manager
  • Digital Manager
  • Brand or Group CIO
  • Etc...

Other functions :

  • Specialized Lawyer
  • Specialized journalist
  • Perfume Creator
  • Jeweller, Watchmaker
  • Specialized Luxury Consultant
  • Designer, Ready to Wear, Sewing
  • Etc...

Program enrolment information and statistics

Students Age
Minimum age 23 years
Average age 25 years
Maximum age 45 years

Choose a Master, an MS or an MBA in Luxury Management

Pictogramme The sector of Luxury Management

Luxury management is just like any other business-oriented profession, except that it deals only in luxury goods, and how to market and manage those specific brands to fit with that unique type of consumer. The main sectors of this profession consists of business, marketing, finance, advertisement, management, and most notably, fashion.

Pictogramme Follow a Masters/MS/MBA in Luxury Management

Programs that specialize in luxury management are constructed to provide a platform for exploring the market of global, luxury goods. Students are taught to understand the uniqueness of managing luxury organizations in the forms of retail studies, luxury branding in marketing and management, marketing strategies, global branding, and finance and wealth management courses. In fashion concentrating students, they learn the ins-and-outs of the fashion business and establish unique strategies that help grow those enterprises.

Pictogramme To work in the specialty’s sector

Jobs in this field can be quite standard for anyone specializing in business like communications managers, strategy consultants, Internet project managers, and salespersons. However since workers would be dealing with luxury brands and companies, however it’s in its own world of potential job hiring’s, due to the size of the consumer pool. Luxury brand managers, fashion brand/luxury goods product managers, fashion retail buyers, fashion PR specialist, luxury brand marketing executives, global sourcing executives, and brand managers are available.

Pictogramme What about the area of this specialty in 2019?

In the world of luxury fashion in 2019, it shows the rise of casual styles and the decline of formal-wear. Luxury brands and companies are starting to try to reach younger, millennial consumers by using more online shopping methods, especially on mobile devices. This targeting of millennial consumers online is continuing to grow. In addition, China has become the next, big target for luxury brands. Combining social media outreach, and the amount of times Chinese consumers shop online, it’s not surprising why an increasingly amount of luxury businesses are focusing on China as their next big market.

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