All about this master, MBA SPÉCIALISÉ - LUXURY BRAND MARKETING AND INTERNATIONAL MANAGEMENT Institut Supérieur de Marketing du Luxe - Chaire CARTIER
France - Western Europe
Luxury management
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Institut Supérieur de Marketing du Luxe - Chaire CARTIER
MBA SPÉCIALISÉ - LUXURY BRAND MARKETING AND INTERNATIONAL MANAGEMENT

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Program overview

The programs offered by Sup de Luxe are all developed in close collaboration with companies in the sector, programs reassessed and adapted to economic challenges and strategic objectives of today and tomorrow. The "Luxury Brand Marketing and International" Specialized MBA Management" is the training required to understand luxury companies and to cross their doors.

Teaching at Sup de Luxe takes place from September to July, evening classes from Monday to Friday from 18h30 to 21h30 and a few Saturdays in the year of 9:00 to 1:00.This timetable allows future laureates to continue their professional activity, or complete internships in companies.

Curriculum (courses, subject modules)

Strategy
Geopolitics / Geostrategy

  • The luxury market: key figures and growth perspectives.
  • Analysis of financial strategies and results for groups and brands.
  • Study of emerging countries, growth engines for the market.


Competitive strategies in the luxury industry

  • Product and distribution strategy analysis and keeping an eye on the competition.


Identity and Communication

  • Defining a brand’s identity and ensuring coherence in communication.


Trend Analysis and Creativity Management

  • Learn to decode trends and reconcile them with the sustainability of a luxury brand.
  • Managing creativity and its expressions.


Marketing & Communication
Marketing

  • Understanding the client: psychology and behavior.
  • Market analysis: defining the target, study of potential.
  • Building a strong brand: identity, creation, positioning and differentiation.
  • Preparing the offer: sector declinations and price positioning.


Specificities of Communication in the Luxury sector

  • Advertising / creation codes.
  • Communication strategies / Media strategy and budget negotiation.
  • Digital Communication.
  • Public relations and event-related communication.
  • Publishing.


Digital

  • Understanding the importance of social networks: web-marketing, communication, e-commerce.
  • CRM, Internet monitoring and business intelligence.
  • Learn how to be a community manager.


Management
A “Quality“ approach

  • Quality implementation and follow-up.


Distribution and logistics

  • Evolution of distribution modes: selective distribution, retail distribution, e-commerce...
  • Techniques & legislation.
  • Stock management.
  • Merchandising: learning to organize the point of sales in an optimal and coherent way.


International Trade

  • Understanding the importance of inter-cultural contexts and local specificities.
  • International expansion of the luxury company / Developing a business plan for exports.


Sales

  • Traditional and innovative sales techniques.
  • Personalizing the customer service experience.


Management / Finance

  • Understanding and mastering the various financial aspects of the company, particularly concerning calculation of margins and coefficients .


Law

  • Specific legal regulations applicable to the luxury sector.


Ethics and Governance

  • Respect for and development of human and behavioral qualities within the company.
  • Sustainable development and social responsibility.


Culture of Luxury
History of Luxury

  • Major phases in the history of Luxury.
  • History of fashion.
  • Luxury & Art.


Coaching
Professional career and personal development

  • Identify your professional project.
  • Leverage your experience, learn how to sell yourself.
  • Preparing for job interviews.
  • Learn how to optimize every aspect of your personality.

Admission conditions

Required diploma(s) :

  • Bachelor
  • Master
  • PhD

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 44400 € (EUR)
  • Minimum Salary : 37800 € (EUR)
  • Maximum Salary : 51000 € (EUR)

Employment opportunities :

Luxury Brand Management :

  •     International merchandising project manager
  •     eCommerce and CRM Manager
  •     Retail Manager
  •     Travel retail
  •     International brand development
  •     Watch senior project manager
  •     International Marketing Project Manager
  •     Visual Merchandising Manager
  •     Marketing Project Manager
  •     Product Manager
  •     Digital Manager
  •     Brand or Group CIO
  •     Etc...

Other functions :

  •     Specialized Lawyer
  •     Specialized journalist
  •     Perfume Creator
  •     Jeweller, Watchmaker
  •     Specialized Luxury Consultant
  •     Designer, Ready to Wear, Sewing
  •     Etc...

Program enrolment information and statistics

Students Age
Minimum age 23 years
Average age 25 years
Maximum age 45 years

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Additional information / brochure

Video interview with the program director

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Italy
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France
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Russia
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Monaco
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Lebanon
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