All about this master, MS Marketing et Communication ESCP Europe Business School
France - Western Europe
Marketing
9

ESCP Europe Business School
MS Marketing et Communication

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Program overview

Our programme targets your expertise

The objective is to ensure that students master the full range of marketing and communication tools, and develop specific managerial skills to meet today’s corporate needs in highly competitive and international markets.

This full-time curriculum is spread over one year divided into 3 terms as follows:

  • 2 terms of intensive courses - September to December; January to March. An international seminar abroad is included
  • 1 term of professsionalization from April to December : a company placement of at least 4 months and a professional thesis defended orally to a committee between early November and mid-December the year following the September intake.

Participants have to be proficient both in French and English in Paris and Spanish and English in Madrid

Curriculum (courses, subject modules)

Module 1: Fundamental courses

  • Marketing research
  • Consumer behaviour
  • Introduction to strategy
  • Legal issues of marketing and communication
  • Brand manager

Module 2: Marketing courses

  • Brand management
  • Innovation and new product launch
  • Marketing performance
  • Retailing
  • Startegic marketing simulation game
  • B2B Marketing
  • International Marketing
  • Service Marketing
  • CRM (Customer Relationship Management)

Module 3: Communication courses

  • Communication, sales promotion and direct marketing
  • Advertising creation
  • Media seminar
  • Crisis communication and lobbying

Module 4 : Management courses

  • Self-management
  • Business Presentation
  • Recruitment process : from selection to interview
  • Professional thesis

Module 5: Elective courses

  • Luxury marketing
  • Design
  • Patronage and sponsoring
  • Merchandising
  • Store design
  • E-Marketing
  • Supply Chain Management
  • Intercultural management
  • Negotiation
  • Political communication
  • Marketing et sustainable development
  • Category management
  • How to be an innovative manager
  • Marketing in the sport industry
  • How to conduct a group meeting

Admission conditions

Required diploma(s) :

  • Master

Tuition & Fees

Between 16800 and 16800 €

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 43 € (EUR)
  • Minimum Salary : 30 € (EUR)
  • Maximum Salary : 60 € (EUR)

Application Deadlines

Session 1
Application Deadline 15/01/2015
Date of Eligibility 22/01/2015
Date / period for personal interview 27/01/2015
Admission result 03/02/2015
Session 2
Application Deadline 15/04/2015
Date of Eligibility 07/05/2015
Date / period for personal interview 18/05/2015
Admission result 02/06/2015
Session 3
Application Deadline 02/07/2015
Date of Eligibility 27/08/2015
Date / period for personal interview 31/08/2015
Admission result 04/09/2015

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Additional information / brochure

Video interview with the program director

Request info / Application

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