All about this master, MSc Marketing French Excellence NEOMA Business School
France - Western Europe
Marketing
28

NEOMA Business School
MSc Marketing French Excellence

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Program overview

The M.Sc.in Marketing French Excellence programme starts with the fundamentals in Marketing . It is structured into three semesters. Courses start at the beginning of the month of September and finish at the end of the month of April. From then, the curriculum follows on with practical experience, namely a professional mission (4 to 6 month internship, or employment) and culminates with the final dissertation and the oral defense.

You can also study this programme in two years with the Two-Year M.Sc. .The first year of studies is delivered on the Rouen campus or on the Paris campus from September 2019.

 

 

Curriculum (courses, subject modules)

SEMESTER 1 – October to December, Fundamentals of Marketing

Millenial Marketing

Operational Marketing

International Strategic Marketing

Quantitative Tools for Marketing

Consumer Behaviour

Motivation and the buying process from a French sociocultural perspective.

 

SEMESTER 2 – January to May, French Marketing

Brand Management

Market Intelligence

Luxury Marketing

Retail Marketing

High-Tech Marketing

Cultural Marketing

Service Marketing

 

SEMESTER 3 – June to December, Marketing in practice

Internship (4-6 months)

Research Dissertation

Admission conditions

Required diploma(s) :

  • Bachelor
  • Master

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 36000 € (EUR)
  • Minimum Salary : 30000 € (EUR)
  • Maximum Salary : 40000 € (EUR)

Average time for obtaining the first job offer : 62% of our students find employment before they graduate? 97% within three months and 100% within six month of graduation.

Employment opportunities :

The marketing-related opportunities, either in SMEs or in blue-chip companies to which you can aspire:

  • Marketing Manager
  • Category Manager
  • Brand Manager
  • Event Manager
  • Marketing Operations Manager

71% of the M.Sc. in Marketing French Excellence programme start their career abroad.

Application Deadlines

Applications are received up to the end of June. Our system is flexible and open as applications are dealt with as they come in. A personalised approach is privileged in the treatment of each application.


Faculty profiles

70% of professors from academia (PhD holders).

30% of professional professors.

50% of the faculty is international.


Campus facilities & Student Life

The programme is taught on Rouen campus, in the region of Normandy, an hour away from Paris. Accomodation is available either on university campus or in the town centre of Rouen. For further information on how to apply for a studio flat or a room, you may check the following link http://www.neoma-bs.com/en/students/life-on-campus/neoma-life-on-campus. A dedicated contact from the International Student Services Centre will also guide you in the different administrative steps (visa, accomodation...).


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Additional information / brochure

Video interview with the program director

Request info / Application

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