All about this master, MSc Marketing French Excellence NEOMA Business School
France - Western Europe
Marketing
28

NEOMA Business School
MSc Marketing French Excellence

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Program overview

The M.Sc.in Marketing French Excellence programme starts with the fundamentals in Marketing . It is structured into three semesters. Courses start at the beginning of the month of September and finish at the end of the month of April. From then, the curriculum follows on with practical experience, namely a professional mission (4 to 6 month internship, or employment) and culminates with the final dissertation and the oral defense.

You can also study this programme in two years with the Two-Year M.Sc. .The first year of studies is delivered on the Rouen campus or on the Paris campus from September 2019.

 

 

Curriculum (courses, subject modules)

SEMESTER 1 – October to December, Fundamentals of Marketing

Millenial Marketing

Operational Marketing

International Strategic Marketing

Quantitative Tools for Marketing

Consumer Behaviour

Motivation and the buying process from a French sociocultural perspective.

 

SEMESTER 2 – January to May, French Marketing

Brand Management

Market Intelligence

Luxury Marketing

Retail Marketing

High-Tech Marketing

Cultural Marketing

Service Marketing

 

SEMESTER 3 – June to December, Marketing in practice

Internship (4-6 months)

Research Dissertation

Admission conditions

Required diploma(s) :

  • Bachelor
  • Master

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 36000 € (EUR)
  • Minimum Salary : 30000 € (EUR)
  • Maximum Salary : 40000 € (EUR)

Average time for obtaining the first job offer : 62% of our students find employment before they graduate? 97% within three months and 100% within six month of graduation.

Employment opportunities :

The marketing-related opportunities, either in SMEs or in blue-chip companies to which you can aspire:

  • Marketing Manager
  • Category Manager
  • Brand Manager
  • Event Manager
  • Marketing Operations Manager

71% of the M.Sc. in Marketing French Excellence programme start their career abroad.

Application Deadlines

Applications are received up to the end of June. Our system is flexible and open as applications are dealt with as they come in. A personalised approach is privileged in the treatment of each application.


Faculty profiles

70% of professors from academia (PhD holders).

30% of professional professors.

50% of the faculty is international.


Campus facilities & Student Life

The programme is taught on Rouen campus, in the region of Normandy, an hour away from Paris. Accomodation is available either on university campus or in the town centre of Rouen. For further information on how to apply for a studio flat or a room, you may check the following link http://www.neoma-bs.com/en/students/life-on-campus/neoma-life-on-campus. A dedicated contact from the International Student Services Centre will also guide you in the different administrative steps (visa, accomodation...).


Choose a Master, an MS or an MBA in Marketing

Pictogramme The Sector of Western Marketing

Nowadays, the companies have to sell their products and offers in a high competitive and dynamic world. The new technologies and the amount of data available owe the companies to invest a large extent of their resources in Marketing and Sales. The finality is to create an unique brand which can be sell in different western target markets profiting of the data analysis and the new channels of communication, such as social media or blogs.

Pictogramme Follow a Masters/MS/MBA in Western Marketing

The Master in Western Marketing looks for the students to finish with the capacities of understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy. The will acquire the techniques to obtain information about the market situation and the different scenarios. Therefore, the students will develop the skills necessary in identifying opportunities, threats and changes to the company’s competitive environment and they will be able to adapt the company’s strategy according to possible scenarios in order to create the best business strategy. Also a clear understanding of the commercial trends and be able to change and adapt to the dynamic environment in order to overcome the competence.

Pictogramme To Work in Western Marketing

Western Marketing is a rising sector due to the increase in the use of data, the diversity of ways to access the target market and the IT tech advances, the futures prospectives up to 2024 are: a 19 percent rate of growth for marketing research analysts, about a 9 percent in marketing managers and 6 percent in social media managers.

There are various job titles for Marketing expertise, including product manager, brand manager, digital marketing manager, key account manager or marketing technician

Pictogramme Western Marketing in 2019

In a globalized world, companies are working relentlessly to adapt to the western interconnected world. They required for their new professionals develop strategic thinking to enter in new markets with an international western perspective. Another necessary ability is to be able make informed decisions in a global and dynamic environment and see market opportunities using a big quantity of data. It is important to be able to apply the principles of international western brand construction and management, creating products adapted for international western markets.

Due to new technologies, it is important to optimize the quality and content of the company’s websites, social networks and virtual communities. The development of strategies and campaigns in mobile device applications, as well as on social networks, is a remarkable part of the job. Future workers must take into account the planning on offline and online channels, the creation of efficiently digital marketing strategies and the understand the sales process in international contexts B2B

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Additional information / brochure

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