All about this master, MSc Marketing & Brand Management parcours Management Opérationnel de la Marque KEDGE Business School
France - Western Europe
Marketing
37

KEDGE Business School
MSc Marketing & Brand Management parcours Management Opérationnel de la Marque

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Program overview

With the MSc Marketing & Brand Management programme, students benefit from a dual approach. 

 

First, they benefit from a comprehensive and innovative exploration of the marketing function, extending to topics such as cultural perspectives of consumption or new strategies for promoting brand ubiquity.
Secondly, they can choose between 2 specialisation paths: Brand Management and Sales leadership & negotiation in BtoB.

 

A company will follow the students throughout conferences, job dating, case studies, workshops, applied research problems, etc. in order to acquire a real professional experience.

Curriculum (courses, subject modules)

COMMON CORE

  • Culture consumption and marketing
  • Business analytics
  • Brand management
  • Digital marketing
  • Sustainable marketing
  • BtoB marketing

 

SPECIALISATION PATHS

 

BRAND MANAGEMENT - Campus of Marseille

  • Experiential branding & consumption
  • Product manager
  • Marketing of services
  • Communication 360
  • Key account management
  • Marketing decision making

 

SALES LEADERSHIP & NEGOTIATION IN BTOB - Campus of Bordeaux

  • Selling products and solutions
  • Global strategic customer management
  • Sales force management
  • Social selling
  • Negotiation
  • Salesforce software training
  • Specific BtoB relationships: retail
  • Specific BtoB relationships: SMEs
  • BtoB digital transformation
  • Financial impact of negotiation
  • Legal context in BtoB relationships 

 

 

6-MONTHS INTERNSHIP ABROAD OR IN FRANCE

 

RESEARCH PAPER/THESIS

Admission conditions

Required diploma(s) :

  • Bachelor

Employment opportunities & career impact

Employment opportunities :

Brand manager / Customer experience manager / Product manager / Research officer /  Category manager / Trade marketing manager / Project Manager / Key account manager / Business engineer / Head of development / Sales, Agency, Regional manager / Sales manager / Strategic customer manager / Sales area manager / Regional director / Sales Director / Global account manager / Business marketing manager / Business developer / Sector leader / Event project manager

Application Deadlines

Short Track :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Bordeaux / Marseille

Language : English

Long Track :

Admission level : Bachelor's degree

Duration : 30 months

Degree : Master of Science

Campus : Bordeaux / Marseille

Language : English


Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.

FIRST FRENCH MANAGEMENT RESEARCH SCHOOL

KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.


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