All about this master, MSc Wine & Spirits Management KEDGE Business School - Kedge Wine School
France - Western Europe
Food and Beverage Management

KEDGE Business School - Kedge Wine School
MSc Wine & Spirits Management


Program overview

Growing international competition, the concentration of the market main actors, the emergence of highly competitive producing regions, changes in wine and spirits consumption, new methods of distribution, a wine industry still facing overproduction in the years to come, require increasingly high levels of professionalism from its leaders.

We aim at offering a programme in the front line of current issues in the global wine and spirits industry. Allying theory and practical cases, our ambition is to create adaptable managers and provide them with a clear vision of the international scope and specificities of the industry.

Designed by international experts both in management and in the knowledge of wine and spirits, the programme meets the current industry needs.

Curriculum (courses, subject modules)

MSc Wine & Spirits Management

Curriculum :


  • Wine Economics
  • Climate change & sustainable solutions
  • Wine & Spirits Marketing
  • Managing & negotiating with distributors
  • Export Strategy
  • Financial Analysis
  • Supply Chain & Operations Management
  • Strategic Management Entrepreneurship
  • Wine & Spirits Law
  • Knowledge of Wine & Spirits




The thesis is a research project, conducted with the support of an academic supervisor. The written report and its oral presentation contribute to one third of the final grade to obtain the MSc degree.



Admission conditions

Required diploma(s) :

  • Bachelor
  • Master
  • Other
  • International Bachelor

Tuition & Fees

Between 19900 and 28400 €


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  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies
  • TOEFL IBT ≥ 90 / TOEIC ≥ 780 /  IELTS ≥ 6.5 or equivalent
    Except for students who have studied in English abroad (at least 2 years)
  • 120 euros of application fee to pay online to send your application. (Prior to submitting your online application, you will be prompted to pay the non-refundable application fee. The application fee must be paid online by credit card when you submit your application. Your application will not be complete until we receive payment of the application fee. The application fee may not be applied toward any future applications at KEDGE Business School.)

NOT MANDATORY - Other documents

  • Other degree
  • Recommandation/Cover letter
  • Professional certificate
  • GMAT / GRE score will be to the candidate’s advantage


Selection sessions for our Msc Wine & Spirits Management programme will take place for admissible candidates from 17 January to 19 July 2018, either on our Bordeaux campus or by Skype.

Admissible candidates will receive a mail enabling them to choose a date for the selection tests, to be taken either on our campus, or by Skype.

Candidates will be assessed thanks to :

  • A 10-minute quizz (30 questions), assessing their knowlegde of wine and spirits
  • A 30-minute interview in front of a jury of 2 persons (one of them being a member of the Wine & Spirits Academy).

During the interview, candidates will have 5 minutes to discuss a current or general topic of interest (candidates will receive the topic by email the day before), with no visual aid for the jury (candidates may dispose of  any supports beside themselves). The candidates’ capacity to answer the question in a synthetic and methodical manner, as well as their capacity to defend their personal views will be assessed.

During the remaining time of the interview, the jury will evaluate the candidates’ motivation to apply to our programme, the relevance of their choice in relation with their professional project, and their personality.

IMPORTANT: Apply as soon as possible because of the visa procedure.

The admission is made on your file examination + skype interview.

After the selection tests :

Within 3 days after the interview, candidates will be declared admitted, refused, or placed on a waiting list.
For candidates placed on a waiting list, admission or refusal will be declared withing 4 to 6 weeks after the interview, upon the exmination of their file by an admission commission. Commissions will be held in February, April, June and July.

Employment opportunities & career impact

Average time for obtaining the first job offer : 97% of graduates find a job within six months after graduation

Employment opportunities :

The MSc in Wine & Spirits Management offers career opportunities, in France and abroad, in sales, marketing, communication, consulting, purchasing:

  • Sales manager
  • Export manager
  • Import manager
  • International development manager
  • Sales & marketing director
  • Consultant in wine and spirits business
  • Wine tourism director
  • Category manager
  • Community manager


Program enrolment information and statistics

Application Deadlines


All our courses are taught in English. The materials used in class (business simulations, case studies) cover issues from various wine and spirits producing or consuming countries.

•Bordeaux Wine Campus, WSET® Approved Programme Provider in Bordeaux. The WSET (Wine and Spirit Education Trust) delivers high level Awards in the field of Wine and Spirits knowledge.
•The wine and spirits companies who welcome our interns all benefit from an international recognition.


There are 2 ways of being in direct contact with professional projects in the global wine and spirits industry:
•The full time 6-month internship allows students to get involved in a long-term company project.
•A research project -the thesis- has to be conducted during the school year, dealing with a concrete business issue to be studied and solved.


With the permanent link between students, lecturers and companies, students actively participate in their own training.


You will attend a one-week study trip, in a European wine or spirits producing region.

Campus facilities & Student Life

The success of your studies starts with preparation. Knowing how you can finance your tuition fees and day-to-day life, finding accommodation, transport, the campus access conditions... All these issues need to be dealt with so you can begin your integration with confidence and peace of mind.

30% of students recruited at KEDGE Business School are international. They can be recruited in the framework of an agreement between KEDGE Business School and their Home Institution, or directly through the usual selection process of the programmes. Students of more than 40 different nationalities are mixing on different KEDGE Business School campuses.

Practical informations

Kedge can advise you on your choice of accommodation near its Bordeaux and Marseilles campuses.


HandiKap is an initiative that gives students with disabilities access to education in the best possible conditions, helps them integrate and find employment.

Accessibility - Handikap


Student associations

Sport facilities




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Additional information / brochure

Video interview with the program director

Request info / Application

School / Program Informations