All about this master, MSc Wine & Spirits Management KEDGE Business School - Kedge Wine School
France - Western Europe
Food and Beverage Management

KEDGE Business School - Kedge Wine School
MSc Wine & Spirits Management


Program overview

Growing international competition, the concentration of the market main actors, the emergence of highly competitive producing regions, changes in wine and spirits consumption, new methods of distribution, a wine industry still facing overproduction in the years to come, require increasingly high levels of professionalism from its leaders.

We aim at offering a programme in the front line of current issues in the global wine and spirits industry. Allying theory and practical cases, our ambition is to create adaptable managers and provide them with a clear vision of the international scope and specificities of the industry.

Designed by international experts both in management and in the knowledge of wine and spirits, the programme meets the current industry needs.

Curriculum (courses, subject modules)


  • Wine Economics
  • Climate change & sustainable solutions
  • Wine & Spirits Marketing
  • Managing & negotiating with distributors
  • Export Strategy
  • Study trip


  • Financial Analysis
  • Supply Chain & Operations Management
  • Strategic Management
  • Entrepreneurship
  • Wine & Spirits Law
  • Knowledge of Wine & Spirits








Admission conditions

Required diploma(s) :

  • Bachelor

Tuition & Fees

Between 21000 and 29900 €

Short Track (4 years + of higher education):

- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,

- English level:TOEIC 850 / IELTS 6.5 / IBT 100 - exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country.


Long Track (3 years + of higher education):

- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,
- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.

Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.

Employment opportunities & career impact

Average time for obtaining the first job offer : 97% of graduates find a job within six months after graduation

Employment opportunities :

The MSc in Wine & Spirits Management offers career opportunities, in France and abroad, in sales, marketing, communication, consulting, purchasing:

  • Sales manager
  • Export manager
  • Import manager
  • International development manager
  • Sales & marketing director
  • Consultant in wine and spirits business
  • Wine tourism director
  • Category manager
  • Community manager


Castel, Baron Philippe de Rothschild, Grands Chais de France, Bollinger, Atlas Wine, Vignerons de Tutiac, Business France, Château Smith Haut Lafitte, Groupe Bernard, Château Pontet Canet, Moet Hennessy CS, Château Rauzan Ségla, Moet Hennessy Diageo, Montess, Advini, Concha y Toro, Thienot Group, La Cité du Vin, Bacardi, Cos d'Estournel, Rémy Martin, Andre Lurton, Pernod Ricard, William Grant, Yvon Mau, The French Cellar, JM Cazes Selection, Yalumba, VDP (Verband Deutscher Prädikatsweingüter), Challenge International du Vin, Citadelles du Vin.


Program enrolment information and statistics

Application Deadlines


All our courses are taught in English. The materials used in class (business simulations, case studies) cover issues from various wine and spirits producing or consuming countries.

•Bordeaux Wine Campus, WSET® Approved Programme Provider in Bordeaux. The WSET (Wine and Spirit Education Trust) delivers high level Awards in the field of Wine and Spirits knowledge.
•The wine and spirits companies who welcome our interns all benefit from an international recognition.


There are 2 ways of being in direct contact with professional projects in the global wine and spirits industry:
•The full time 6-month internship allows students to get involved in a long-term company project.
•A research project -the thesis- has to be conducted during the school year, dealing with a concrete business issue to be studied and solved.


With the permanent link between students, lecturers and companies, students actively participate in their own training.


You will attend a one-week study trip, in a European wine or spirits producing region.



Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.


KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.

Campus facilities & Student Life

The campus in Bordeaux was designed taking into account the changing habits and preferences of today's students, and how those changes affect their living spaces.

The school is located on the Talence campus 35 minutes away from the city centre by tram, 25 minutes away by car and  around 30 minutes by bicycle.

Spread over 35,000m2, the campus is designed to provide the most innovative facilities to meet students and collaborators' needs.

  • La Ruche Library: Spread over 2000m2, the Ruche Library is a haven of knowledge. It offers a true cultural space where students and employees can borrow books, comics, DVDs or board games.  You can work between classes alone or in a group. For more privacy, you can book a room through the virtual campus.
  • Various catering areas to suit everyone's needs. For lunch on the go or to grab a cup of coffee, you have the K'omptoir with its Starbucks Corner offering a wide range of coffees and snacks. For a leisurely lunch you have the self-service cafeteria which serves healthy set menus. For those bringing their own lunches, there are microwaves at your disposal. From time to time, there are also food trucks serving many different food options within the patio area.
  • Co-working areas  ideal for group sessions fully equipped with the latest technologies.
  • The CA'Store, KEDGE's official association shop which can be found within the entrance hall.
  • The main hallway, the heart of the school where different events are hosted such as the Career Fairs (where you will meet with businesses and recruiters in the hope of finding a work placement or internship), the Association Fairs where each association has a stand to present what they are all about and the place where you will be welcome for your oral exams. 
  • The beehive patio looked after by the association Kedge'bees providing the honey for the school.
  • The Career Centre to help with work placements or internships.
  • The Ber'kail, the student haven where you can eat, chill and listen to music. You can also play video games, table football, have a drink on the terrace, meet up for a burger or a coffee. The association Ber'kail organises various events such as the 'beer and chill' barbecues, the WEXs (Extreme Weekend) in collaboration with the Adrenaline association to mark the start of the year and the Grand Banquet, a chill out weekend to end the year in style.
  • Sports facilities managed by the Sports Society, the Arts Society and sports' coaches.
    All students, whether following an undergraduate or postgraduate degree, can benefit from the sports facilities.  It is managed by a team of qualified sports professionals always on hand to help and advise. On the Bordeaux campus, you can find:
    - A weight-training and cardio room supervised by qualified sports coaches
    -  A studio facility with organised  weekly classes including danse, yoga, fitness, self-defence or meditation
    - A gymnasium / hall for the practice of hand-ball, basketball, futsal (indoor football), badminton, volley-ball, ping-pong
    - A multi-sports ground with a pitch for the practice of football or to play tennis
  • Other facilities:
    - 49 lecture rooms, language labs, computer rooms, 20 auditoriums with a capacity of 60 to 500 seats for teaching, seminars or meetings.
    - A trading room animated by professors and by the finance transaction association.
    - The Business Nursery and the Business Accelerator, both dedicated to the entrepreneurship development.

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Additional information / brochure

Video interview with the program director

Request info / Application

School / Program Informations