Master E-Business and Digital Marketing Ranking master E-Business and Digital Marketing in Western Europe

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Ireland
1
****
Portugal
2
****
Spain
3
****
United Kingdom
7
****
Italy
10
****
France
11
****
United Kingdom
12
****
France
13
****
France SpainSpain
15
****
France
19
****
United Kingdom
20
****
Ireland
21
****
Ireland
23
***
France
24
***
Spain
25
***
France
26
***
Spain
27
***
Italy
28
***
Netherlands
29
***
France
30
***
Portugal
31
***
France
38
***
Germany
40
***
United Kingdom
43
***
Spain
45
***
Spain
48
***
Ireland
49
***
Spain
51
***
Spain
53
***
Spain
54
***
Sweden
55
***
United Kingdom
56
***
United Kingdom
57
***
United Kingdom
58
***
Spain
59
***
Ireland
60
**
Italy
62
**
United Kingdom
63
**
France
64
**
United Kingdom
65
**
France
66
**
France
71
**
France
75
**
Portugal
76
**
France
78
**
Austria
81
**
United Kingdom
84
*
Spain
86
*
United Kingdom
89
*
United Kingdom
90
*
United Kingdom
91
*
Germany
94
*
Germany
97
*
Spain
99
*
Cyprus
100
*

The expert's corner

Jérémie MONEIN

Director of MS Manager, Direct Marketing and Electronic Commerce program

SKEMA Business School

With 36 million online shoppers, an increasing purchase frequency and two-digit annual growth, the e-commerce market displays an insolent dynamism. Yet the retail industry has not said its last word and is just beginning to take full advantage of the data and technological innovations. Now more than ever, the borders between digital and physical sales fade and for the consumer, the Omni becomes the norm.

With this context in mind, it is important to train professionals, providing them with customer knowledge and marketing tools to meet the expectations of the increasingly connected clientele. The digitalization of a company is no longer an end in itself but rather the result of a user-centric attitude.