Master E-Business and Digital Marketing Ranking master E-Business and Digital Marketing in Western Europe

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Ireland
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Portugal
2
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Spain
3
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Denmark
4
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France
5
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United Kingdom
6
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United Kingdom
7
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France
8
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United Kingdom
9
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Ireland
10
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France SpainSpain
11
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Ireland
12
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France
13
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Italy
14
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Spain
15
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Greece
16
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Portugal
17
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Spain
18
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United Kingdom
19
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France
20
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Spain
21
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France
22
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Sweden
23
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France
24
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Belgium
25
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Germany
26
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France
27
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Netherlands
28
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Switzerland
29
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Spain
30
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Spain
31
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United Kingdom
32
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United Kingdom
33
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Ireland
34
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United Kingdom
35
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Portugal
36
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Germany
37
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France
38
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United Kingdom
39
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France
40
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Denmark
41
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Ireland
42
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United Kingdom
43
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Netherlands
44
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Spain
45
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United Kingdom
46
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France
47
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Spain
48
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Spain
49
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Spain
50
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Germany
51
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United Kingdom
52
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Germany
53
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France
54
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Spain
55
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Ireland
56
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France
57
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Austria
58
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Spain
59
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France
59
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Austria
60
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The expert's corner

Jérémie MONEIN

Director of MS Manager, Direct Marketing and Electronic Commerce program

SKEMA Business School

With 36 million online shoppers, an increasing purchase frequency and two-digit annual growth, the e-commerce market displays an insolent dynamism. Yet the retail industry has not said its last word and is just beginning to take full advantage of the data and technological innovations. Now more than ever, the borders between digital and physical sales fade and for the consumer, the Omni becomes the norm.

With this context in mind, it is important to train professionals, providing them with customer knowledge and marketing tools to meet the expectations of the increasingly connected clientele. The digitalization of a company is no longer an end in itself but rather the result of a user-centric attitude.