All about this master
MSc International Marketing and Business Development
EM Normandie Business School
MSc International Marketing and Business Development
Program overview
- 100% English-taught programme with an intercultural approach
- Benefit from classes given by experts in Marketing, Sales, Purchasing and Procurement, International Affairs, Intercultural Management and Web Marketing
- Build your own network thanks to business events and company meetings
- Dual degree: CGE Label and Master’s level approved by France’s Ministry of Higher Education and Research
- Get your professional qualification from the Chartered Institute of Marketing (CIM)
Curriculum (courses, subject modules)
- Cross-cultural management
- International business negotiation
- International market research
- E-commerce, webmarketing and mobile marketing
- New product development
- Brand and services marketing
- International development in practice
- Critical issues in management
- Digital disruption and industry 4.0
- Business challenge
- Cases in ethical and sustainable development or change management and organisational transformation
- Research methodology and dissertation outline
- Career path
- Internship
- Thesis and oral presentation
Professional experience
- Business Challenge
- 4-to-6-month internship in France or internationally
Admission conditions
Required diploma(s) :
- Bachelor
Tuition & Fees
Between 14500 and 14500 €
Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent).
Other profiles may be accepted in derogation from these criteria.
Language requirements for non-English-native speakers: IELTS 6, TOEIC 790, TOEFL IBT 83 or proof that English was the candidate’s language of study or work for at least a year.
Tuition fees for the year 2024-2025: €14,500
This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.
More information about the Two-year MSc Track : 2-year MSc.
Application
- Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
- Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
- Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.
Apply online at join.em-normandie.com
Employment opportunities & career impact
Employment opportunities :
Examples of positions
Product Manager, Category Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Manager, Zone Manager, Business Analyst, Subsidiary Manager, Marketing Manager, Digital Marketer.
Statistics based on the 2023 professional integration survey for 2020, 2021 and 2022 graduates.
- 83% net employment rate
- 78% in executive employment
- 100% on permanent contracts
- 22% work internationally
- 60% of students in employment found a job before graduating;
- 100% of graduates in employment found a job within 6 months
- 92% satisfied with their first job
- Average gross annual salary including bonuses in similar roles : €45.900
Example of companies where our graduates work
Mondelez International, Kantarmedia, Procter&Gamble, Thalès, Vivendi, Accor, Cisco international, Hènaff, Lactalis, Bouygues, Havas Media.
Choose a Master, an MS or an MBA in International Management
The Sector of International Management
Nowadays, we live in globalized world. Globalization affects all areas of political, economic and social life. The economic markets, the societies and the cultures are interconnected through the new technologies. This makes it necessary for professionals to acquire an international vision for management and familiarize themselves with global techniques and tools, especially in the in the field of economy and business. The sector of international business is management with an emphasis on the international aspects of management needed in today's business world. The sector integrates all the compounds of all the areas of business activity in order to develop the most reliable policies and strategies that successfully achieve the objectives of a company in an international and dynamic environment.
Follow a Masters/MS/MBA in International Management
The Master in International Management pursues to train professionals manage companies which operate internationally or to be capable of leading the internationalization process of an organization. This includes: the design, the implementation and the direction of the process to open up to new markets. Therefore, the objective is to train professionals with all the necessary knowledge of the environments in which the company operates, the international economic situation, the institutional framework and the laws and to provide a clear understanding of the economic interdependence that govern markets and sectors and affect the art of business.
To Work in International Management
The importance of international business is bigger than ever as companies around the world become more connected. The world of international business requires experienced professionals with advanced knowledge in various fields of management with the specialization of international. Also this sector demands personal skills such as to be flexible, creative and to have the capability to adapt quickly and easily. These professionals must work and use a different management techniques depending on the country they approach. The prospective professional must be capable to work and manage a company in a dynamic environment with different scenarios and a high level of uncertainty.
International Management in 2024
In a globalized world, companies are working to adapt to this new situation and extract all the benefits which it offers. They required for their new professionals develop strategic vision to enter into new market. Another necessary ability is to be able make informed decisions in a global and dynamic environment using a big quantity of data. It is important to be able to apply the principles of international brand construction and management, creating products adapted for a public of different cultures.
Key icons
Additional information / brochure
Video interview with the program director
Request info / Application
Special Awards in this Topic
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