All about this master, Marketing Management Fondazione Istud
Italy - Western Europe
Marketing
59

Fondazione Istud
Marketing Management

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Program overview

The objective of the Master (accreditated ASFOR) is to form young Italian and foreign professionals, having specialist competencies and operational capabilities that can be utilised immediately, capable of successfully operating in a company, dealing with marketing, communication and sales.

The Master is designed and organised by professionals in the fields of marketing, communication and design, who bring their international experience to the company, like Procter & Gamble, Barilla, Unilever and Young & Rubicam. It is suitable for university students and graduates from all faculties.

The minimum requirement is a first level degree. The Master aims to provide tools to develop vision, skills and strategies in marketing. The course includes: the basics of business: how to understand the market and positioning, how to develop the offer and engage customers. Particular attention is placed on the development of soft skills.

Curriculum (courses, subject modules)

  • Classroom teaching: 6 months full-time attendance in Stresa (near Milan), with lessons in Italian, corporate testimonies weekly and visits to major Italian and multinational companies with opportunities for discussion and conversation with managers and directors
  • Project work: the participants, will have the task of carrying out projects proposed by partner companies to resolve the real needs of the company
  • Internship: minimum three months of internship in the field
  • Tutorship and Career Coaching

Admission conditions

Required diploma(s) :

  • Bachelor

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 17000 € (EUR)
  • Minimum Salary : 13000 € (EUR)
  • Maximum Salary : 20000 € (EUR)

Average time for obtaining the first job offer : 3 month

Employment opportunities :

Marketing, Branding, Web Marketing, Trade Marketing, Customer Business Development, Communication, Consumer & Marketing Research

Choose a Master, an MS or an MBA in Marketing

Pictogramme The Sector of Western Marketing

Nowadays, the companies have to sell their products and offers in a high competitive and dynamic world. The new technologies and the amount of data available owe the companies to invest a large extent of their resources in Marketing and Sales. The finality is to create an unique brand which can be sell in different western target markets profiting of the data analysis and the new channels of communication, such as social media or blogs.

Pictogramme Follow a Masters/MS/MBA in Western Marketing

The Master in Western Marketing looks for the students to finish with the capacities of understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy. The will acquire the techniques to obtain information about the market situation and the different scenarios. Therefore, the students will develop the skills necessary in identifying opportunities, threats and changes to the company’s competitive environment and they will be able to adapt the company’s strategy according to possible scenarios in order to create the best business strategy. Also a clear understanding of the commercial trends and be able to change and adapt to the dynamic environment in order to overcome the competence.

Pictogramme To Work in Western Marketing

Western Marketing is a rising sector due to the increase in the use of data, the diversity of ways to access the target market and the IT tech advances, the futures prospectives up to 2024 are: a 19 percent rate of growth for marketing research analysts, about a 9 percent in marketing managers and 6 percent in social media managers.

There are various job titles for Marketing expertise, including product manager, brand manager, digital marketing manager, key account manager or marketing technician

Pictogramme Western Marketing in 2019

In a globalized world, companies are working relentlessly to adapt to the western interconnected world. They required for their new professionals develop strategic thinking to enter in new markets with an international western perspective. Another necessary ability is to be able make informed decisions in a global and dynamic environment and see market opportunities using a big quantity of data. It is important to be able to apply the principles of international western brand construction and management, creating products adapted for international western markets.

Due to new technologies, it is important to optimize the quality and content of the company’s websites, social networks and virtual communities. The development of strategies and campaigns in mobile device applications, as well as on social networks, is a remarkable part of the job. Future workers must take into account the planning on offline and online channels, the creation of efficiently digital marketing strategies and the understand the sales process in international contexts B2B

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