Food & Beverage Management and Marketing
4

KEDGE Business School
MSc MVS Wine & Spirits Management

Key Information about the MSc MVS Wine & Spirits Management in KEDGE Business School

The MSc MVS Wine & Spirits Management at KEDGE Business School is ranked 4th this year in the master Food & Beverage Management and Marketing. Programme Director(s): Ms Elodie GUENRO - Head of the programme.

The programme is available in a full-time format

The total length of the program is 1 or 2 years

All courses are taught in English

Director's message

 Ms Elodie GUENRO
Ms Elodie GUENRO
Ms Elodie GUENRO - Head of the programme

“Wine and spirits are part of an ever-changing ecosystem, a fragmented, complex, yet fascinating industry. To understand the product and its marketplace, solid technical bases are necessary. Students also need to be able to assess the financial, economic, marketing and environmental issues, as well as trends, opportunities and constraints of the market. At KEDGE Wine School, we rely on an experienced education team well aware of the current issues of the market. We also have a broad researchers network and strong relationships with key market players, in Bordeaux  and elsewhere, to pass on knowledge and develop analytical skills. In our specialized Master of Science (MSc), we work with some of the most famous figures of the wine and spirits industry to make sure that pedagogy goes hand in hand with expertise, and that our students are able to adapt to the changes of the sector. To  shape future wine leaders, we are committed to excellence."

Video Interview

All about this master

Programme Overview

Growing international competition, the concentration of the market main actors, the emergence of highly competitive producing regions, changes in wine and spirits consumption, new methods of distribution, a wine industry still facing overproduction in the years to come, require increasingly high levels of professionalism from its leaders.

We aim at offering a programme in the front line of current issues in the global wine and spirits industry. Allying theory and practical cases, our ambition is to create adaptable managers and provide them with a clear vision of the international scope and specificities of the industry.

Designed by international experts both in management and in the knowledge of wine and spirits, the programme meets the current industry needs.

Curriculum (courses, subject modules)

Pathway Course
SEMESTER 1

  • Wine economics
  • Managing & negotiating with distributors
  • Export strategy
  • Financial analysis
  • Wine & spirits law
  • Knowledge of wine (WSET award in wines level 3)

SEMESTER 2

  • Supply chain & operations management
  • Strategic management
  • Entrepreneurship
  • Knowledge of spirits
  • Climate change and sustainable solutions
  • Wine & spirits marketing

Master of Science

SEMESTER 1

  • Wine economics
  • Managing & negotiating with distributors
  • Export strategy
  • Financial analysis
  • Wine & spirits law
  • Knowledge of wine (WSET award in wines level 3)

SEMESTER 2

  • Supply chain & operations management
  • Strategic management
  • Entrepreneurship
  • Knowledge of spirits
  • Climate change and sustainable solutions
  • Wine & spirits marketing

STUDY TRIPS
VINEYARDS TOURS
FINAL DISSERTATION
INTERNATIONAL INTERNSHIP

Admission conditions

Required diploma(s)

  • 3 to 4 years of higher education

Tuition & Fees

Between 21 500 and 31 200 €

Employment opportunities & career impact

Annual salary after graduation

  • Average salary : 42 300 €

Average time for obtaining the first job offer

97% of graduates find a job within six months after graduation

Employment opportunities

The MSc in Wine & Spirits Management offers career opportunities, in France and abroad, in sales, marketing, communication, consulting, purchasing:

  • Sales manager
  • Export manager
  • Import manager
  • International development manager
  • Sales & marketing director
  • Consultant in wine and spirits business
  • Wine tourism director
  • Category manager
  • Community manager

PARTNERS NETWORK

Castel, Baron Philippe de Rothschild, Grands Chais de France, Bollinger, Atlas Wine, Vignerons de Tutiac, Business France, Château Smith Haut Lafitte, Groupe Bernard, Château Pontet Canet, Moet Hennessy CS, Château Rauzan Ségla, Moet Hennessy Diageo, Montess, Advini, Concha y Toro, Thienot Group, La Cité du Vin, Bacardi, Cos d'Estournel, Rémy Martin, Andre Lurton, Pernod Ricard, William Grant, Yvon Mau, The French Cellar, JM Cazes Selection, Yalumba, VDP (Verband Deutscher Prädikatsweingüter), Challenge International du Vin, Citadelles du Vin.

Application Deadlines

  • Application deadlines
The selection period for the intake at KEDGE runs from October to July. Several interview sessions are offered until the programme is filled.

Faculty profiles

About KEDGE Business School:

KEDGE Business School is a benchmark French business school with 4 campuses in France (Paris, Bordeaux, Marseille and Toulon), 4 associated campuses in France (Avignon, Bastia, Bayonne and Mont-de-Marsan,) and 5 associated campuses abroad (2 in China, in Shanghai and Suzhou, 2 in Africa in Dakar and in Adibjan, and 1 in India at Mumbai). The KEDGE community is made up of 16,000 students (32% of whom are international students), 224 full-time lecturers (46% of whom are international), 388 international academic partners and 94,000 graduates worldwide. KEDGE offers a portfolio of 40 training programmes in management and design for students and industry professionals. It also provides customised educational programmes for businesses at national and international levels. Since 2020, KEDGE has established its own Apprenticeship Training Centre (CFA). Through its KEDGE IMPAKT strategy and its Foundation under the aegis of the Fondation de France, the school accelerates ecological and social transitions and empowers youth. It is committed to equal opportunities, student well-being, and supporting innovation and impactful projects to build a sustainable future. KEDGE Business School is AACSB, EQUIS and AMBA-accredited, EESPIG, BSIS and Qualiopi-certified and is a member of the Conférence des Grandes Ecoles. It is also recognised by the French government, with officially approved programmes. KEDGE is ranked 32nd by the Financial Times in the European Business School rankings and 24th globally for its Executive MBA in 2025.

Campus facilities & Student life

The campus in Bordeaux was designed taking into account the changing habits and preferences of today's students, and how those changes affect their living spaces.

The school is located on the Talence campus 35 minutes away from the city centre by tram, 25 minutes away by car and  around 30 minutes by bicycle.

Spread over 35,000m2, the campus is designed to provide the most innovative facilities to meet students and collaborators' needs.

  • La Ruche Library: Spread over 2000m2, the Ruche Library is a haven of knowledge. It offers a true cultural space where students and employees can borrow books, comics, DVDs or board games.  You can work between classes alone or in a group. For more privacy, you can book a room through the virtual campus.
  • Various catering areas to suit everyone's needs. For lunch on the go or to grab a cup of coffee, you have the K'omptoir with its Starbucks Corner offering a wide range of coffees and snacks. For a leisurely lunch you have the self-service cafeteria which serves healthy set menus. For those bringing their own lunches, there are microwaves at your disposal. From time to time, there are also food trucks serving many different food options within the patio area.
  • Co-working areas  ideal for group sessions fully equipped with the latest technologies.
  • The CA'Store, KEDGE's official association shop which can be found within the entrance hall.
  • The main hallway, the heart of the school where different events are hosted such as the Career Fairs (where you will meet with businesses and recruiters in the hope of finding a work placement or internship), the Association Fairs where each association has a stand to present what they are all about and the place where you will be welcome for your oral exams. 
  • The beehive patio looked after by the association Kedge'bees providing the honey for the school.
  • The Career Centre to help with work placements or internships.
  • The Ber'kail, the student haven where you can eat, chill and listen to music. You can also play video games, table football, have a drink on the terrace, meet up for a burger or a coffee. The association Ber'kail organises various events such as the 'beer and chill' barbecues, the WEXs (Extreme Weekend) in collaboration with the Adrenaline association to mark the start of the year and the Grand Banquet, a chill out weekend to end the year in style.
  • Sports facilities managed by the Sports Society, the Arts Society and sports' coaches.
    All students, whether following an undergraduate or postgraduate degree, can benefit from the sports facilities.  It is managed by a team of qualified sports professionals always on hand to help and advise. On the Bordeaux campus, you can find:
    - A weight-training and cardio room supervised by qualified sports coaches
    -  A studio facility with organised  weekly classes including danse, yoga, fitness, self-defence or meditation
    - A gymnasium / hall for the practice of hand-ball, basketball, futsal (indoor football), badminton, volley-ball, ping-pong
    - A multi-sports ground with a pitch for the practice of football or to play tennis
  • Other facilities:
    - 49 lecture rooms, language labs, computer rooms, 20 auditoriums with a capacity of 60 to 500 seats for teaching, seminars or meetings.
    - A trading room animated by professors and by the finance transaction association.
    - The Business Nursery and the Business Accelerator, both dedicated to the entrepreneurship development.

How to Apply?

Admission process

Steps

Step
1

Create your profile on join.kedge.edu

Step
2

Select your programme

Step
3

Answer motivation questions

Step
4

Upload required documents:
→ CV
→ ID (passport or national ID)
→ Latest diploma
→ Academic transcripts
→ School enrolment proof (if applicable)
→ English test for the long Track : TOEIC (720)/ IELTS (5.5)/ TOEFL IBT (70)/ Cambridge Preliminary (153)/ Duolingo (100)/ PTE (41)/ Linguaskill (153) - exemption for native english speakers or candidates who have had more than one year's work experience in an English-speaking country.
→ English test for the short Track : TOEIC (850)/ TOEFL IBT (100)/ IELTS (6,5)/ Cambridge First (180/B2)/ Cambridge Advanced (180/B2)/ Duolingo (105)/ PTE (50)/ Linguaskill (169) - exemption for candidates who are native speakers of an English-speaking country or have more than one year of professional experience in an English-speaking country.

Step
5

Optional documents:
→ Extra diploma(s)
→ Reference letter
→ Employment certificate

Step
6

Pay the €120 fee by credit card**
**Incomplete applications (incl. missing payment) won’t be processed. Fee is non-refundable.

Mandatory testing for application process

  • Language level tests
TOEFL
TOEIC
IELTS
Duolingo, PTE, Lunguaskill, Cambridge Preliminary

Application Checklist

Academic documents required

  • Undergraduate Diploma copy
  • Language diploma

Administrative documents required

  • 2 Photographs
  • Photocopy of ID Card / Passport
  • Photocopy of university degree

Scholarships & Financial Aid

At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan tailored to international candidates' backgrounds, countries of origin, situation, and prior educational achievements:
- Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 28.
- Excellence scholarship based on merit
- Social scholarship for registered students in full-time initial training who need financial assistance
- Solidarity scholarship for international applicants who need financial assistance to finance their studies
- Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
- Partner scholarships for applicants joining the school via a “pathway agreement” with a partner institution
- Alumni scholarship for alumni wishing to pursue further education at the school
- Kirsten Hoey scholarship for students from the USA
- Eiffel Excellence scholarship for students pursuing a master's or doctoral degree in France

See all scholarships

Admissions office - Contacts

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