Programme Overview

The economy and management of creative industries, as well as changes in cultural consumption, interact strongly with tourism, tourism practises, and destination development. Creativity plays a key role in many aspects of the tourism offer: creating tourist experiences, revitalizing existing products, enhancing creative and cultural assets, theming, and more. Public policies to support culture, creative industries, and creative territories contribute to the development of tourism (support for heritage and music festivals, etc.), the promotion of tourism offers (support for media and audiovisual industries), the desire to travel (support for language education, multiculturalism, etc.), economic stability (support for businesses, employment, etc.) and creativity and innovation itself (support for education, etc.). As a result, tourism strategies and creative tourism industries are becoming increasingly interconnected, leading to a hybridization of offers. In this new creative economy, tourism is even considered part of the evolving definition of the creative industries sector.

Cultural and creative tourism offers activities produced by the creative industries characteristic of a destination: arts, heritage, performing arts, cultural industries (cinema, music, video games, publishing, media), creative services such as design, taste industries such as fashion and gastronomy, leisure activities such as games and sports. These creative activities, which are sustainable because they are rooted in a local context, enable visitors to develop their creative potential through active participation, engaging experience, or even co-creation between locals and travellers. This represents the leading trend in an innovative tourism economy.

Our programme enables students to acquire the skills required to manage creative tourism. Students, managers, professionals in tourism or creative industries, entrepreneurs, you are all welcome. We are looking for passionate, committed, and entrepreneurial individuals who are ready to become key players in the tourism of tomorrow.

Curriculum (courses, subject modules)

PATHWAY COURSE

 

Semester 1 

• Strategic thinking
• Financial performance 
• Data management
• Generative bootcamp (artificial intelligence)
• Public speaking
• Visual communication & sustainable impact

Semester 2 

• Business & socio-ecological transitions
• Sustainable environment for organisations
• Team management
• Human & AI collaboration
• Business & climate change
• Open Innovation Challenge (corporate project)

Pre-specialisation courses

• Marketing reconsidered
• Design culture
• Contemporary arts & culture

Additional content

• 4-month internship (in France or abroad) or academic partnership

 

MASTER OF SCIENCE

MANAGER SKILLS

• Tourism Design
• Creative Tourism Marketing
• Creative Tourism Management
• Creative Tourism Strategy
• Creative territories
• Alternative Tourism

EXPERTISE SKILLS

• Arts Tourism
• Heritage & Culture Tourism
• Slow & Nature Tourism
• Taste Tourism
• Entertainment Tourism
• Sport & Adventure Tourism 

EXPERIENTIAL SKILLS

• Creative France learning expéditions : Provence (Avignon, Arles), Corse (Ajaccio, Bastia), Pays Basque (Biarritz, Bayonne) 
• Creative World : Spain (Andalousie, Bilbao)
• Micro-adventure projects
• International seminar
• Masterclasses
• Immersive pedagogy
• Workshops
• Stage de 6 mois dans le secteur du tourisme
• Mémoire de recherche appliquée

Admission conditions

Required diploma(s)

• Bac +3
• Bac +4

Tuition & Fees

Between 9 700 and 27 700 €

Pathway course: 9 700 euros

Mastre of Science (MSc): 18 000 euros

Employment opportunities & career impact

Employment opportunities

Upon completion of the programme students will be qualified to take on a wide range of management roles in the sector, including management, production, strategy, marketing and communication. They will also be able to start their own business.

In the field of management and strategic development, graduates can hold positions such as director, entrepreneur, consultant, tourism development project manager or business developer. These roles involve team management, designing innovative strategies and creating new organisations or offers.

Finally, in the production of tourist offers and visitor services, roles include tourism product manager, package tour operator, guest relations manager, audience development manager, cultural mediation officer, and cultural or tourism event producer. These professionals design, organise, and implement offers tailored to the specificities of territories and the evolving behaviours of travellers.

In marketing, career opportunities are diverse: marketing director, brand manager, product manager, digital project manager, or partnerships and sponsorship manager. These roles aim to promote tourism offers, strengthen the reputation of organisations, and develop their appeal. In communications, graduates can become communications directors, event managers, press relations officers, brand content managers or social media managers. They are responsible for ensuring the visibility of organisations, managing their image and maintaining relations with the public.

FIELD OF ACTIVITY: CREATIVE TOURISM

• Tourist destinations: tourist offices, tourism development agencies, agencies specialising in tourism innovation
• Travel agencies and platforms
• Cultural and creative businesses: museums, heritage sites, cultural centres
• Third places: co-creation spaces, collaborative workshops, cooperatives, incubators
• Events and festivals: event agencies, cultural or tourism events
• Creative hospitality: boutique hotels, design hotels, luxury hotels, themed hotels and restaurants, tasting tours, culinary workshops, etc.
• Leisure and entertainment companies: theme parks, sports activities, games including escape games, creative activities
• Craft businesses: workshops, shops, exhibitions, etc.

Application Deadlines

Application deadline precision

The selection period runs from October to July.

Faculty profiles

Our faculty consists of 192 permanent professors, across 5 academic departments. They are involved in all our educational programmes, our centres of excellence and expertise, business chairs, research projects as well as supporting our students, being involved in our territories and with our partners. KEDGE's faculty invests in education and plays an active role within the academic community. 

Campus facilities & Student life

In the heart of Paris, KEDGE Paris campus champions innovation and entrepreneurship, seamlessly connecting academia with industry. With a strong emphasis on adaptability and connectivity, it offers a wide array of academic programmes and collaborates closely with leading companies, providing invaluable practical experiences for students.

Outstanding facilities

Located in the heart of Paris within the Lumière Building, KEDGE Paris serves as a vibrant business hub. Spanning 6,400m² across two floors, the campus features two interconnected wings surrounding a central atrium. Beyond its functional layout, the campus embodies adaptability and versatility, prioritising entrepreneurship as its core philosophy. Its four guiding principles—adaptability, versatility, connectivity, and user-centric design—aim to redefine the student experience. Moreover, KEDGE shares its facilities with prominent entities such as Natixis, SNCF, ING Direct, Société Générale, and the Ministry of the Interior, enhancing collaborative opportunities. The campus focuses on executive education programmes as well as a portfolio of MS and MSc degrees, featuring outstanding facilities:

• Various catering areas, including multiple company restaurants
• Sports facilities
• A friendly environment near Bercy Village and the BNF (National Library of France), easily accessible by public transport and offering a wide range of accommodation options
• A large co-working area designed to enhance collaboration between students and staff, with adaptable rooms that can accommodate between 40 and 200 students
• An enhanced digital experience, featuring immersive rooms for practical case studies and a giant screen that continuously streams classes or conferences from the school’s other sites

Admission process

Steps

Application

Application start dates	October to July
Application Form	Application process entirely online

Mandatory testing for application process

Language level tests

TOEFL TOEIC IELTS

Scholarships & Financial Aid

At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan tailored to international candidates' backgrounds, countries of origin, situation, and prior educational achievements:

• Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 28.
• Excellence scholarship based on merit
• Solidarity scholarship, a grant on social criteria
• Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
• Partner scholarships for applicants joining the school via a “pathway agreement” with a partner institution
• Alumni scholarship for alumni wishing to pursue further education at the school
• Welcome to France scholarship, for talented international students applying before April 10th

Admissions office - Contacts