KEDGE Business School

MSc Creative Tourism Management

Programme Overview

The economy and management of creative industries, as well as changes in cultural consumption, interact strongly with tourism, tourism practises, and destination development. Creativity plays a key role in many aspects of the tourism offer: creating tourist experiences, revitalizing existing products, enhancing creative and cultural assets, theming, and more. Public policies to support culture, creative industries, and creative territories contribute to the development of tourism (support for heritage and music festivals, etc.), the promotion of tourism offers (support for media and audiovisual industries), the desire to travel (support for language education, multiculturalism, etc.), economic stability (support for businesses, employment, etc.) and creativity and innovation itself (support for education, etc.). As a result, tourism strategies and creative tourism industries are becoming increasingly interconnected, leading to a hybridization of offers. In this new creative economy, tourism is even considered part of the evolving definition of the creative industries sector.

Cultural and creative tourism offers activities produced by the creative industries characteristic of a destination: arts, heritage, performing arts, cultural industries (cinema, music, video games, publishing, media), creative services such as design, taste industries such as fashion and gastronomy, leisure activities such as games and sports. These creative activities, which are sustainable because they are rooted in a local context, enable visitors to develop their creative potential through active participation, engaging experience, or even co-creation between locals and travellers. This represents the leading trend in an innovative tourism economy.

Our programme enables students to acquire the skills required to manage creative tourism. Students, managers, professionals in tourism or creative industries, entrepreneurs, you are all welcome. We are looking for passionate, committed, and entrepreneurial individuals who are ready to become key players in the tourism of tomorrow.

Curriculum (courses, subject modules)

Arts Manager skills

• Tourism Design
• Creative Tourism Marketing
• Creative Tourism Management
• Creative Tourism Strategy
• Creative territories
• Creative Tourism Research

Expertise skills

• Arts Tourism
• Heritage & Culture Tourism
• Slow & Nature Tourism
• Taste Tourism
• Entertainment Tourism
• Sport & Adventure Tourism 

Experiential skills

• Creative expeditions in France: Provence (Avignon, Arles), Corsica (Ajaccio, Bastia), Basque Country (Biarritz, Bayonne)
• Creative world: Spain (Andalusia, Bilbao)
• Micro-adventure projects
• International seminar
• Masterclasses
• Immersive pedagogy
• Workshops
• 6-month internship in the tourism sector
• Applied research thesis

Admission conditions

Required diploma(s)

• Bac +3
• Bac +4

Tuition & Fees

Between 18 000 and 18 000 €

Pathway course: 9 700 euros

Master of Science (MSc): 18 000 euros

Employment opportunities & career impact

Employment opportunities

Upon completion of the programme students will be qualified to take on a wide range of management roles in the sector, including management, production, strategy, marketing and communication. They will also be able to start their own business.

In the field of management and strategic development, graduates can hold positions such as director, entrepreneur, consultant, tourism development project manager or business developer. These roles involve team management, designing innovative strategies and creating new organisations or offers.

Finally, in the production of tourist offers and visitor services, roles include tourism product manager, package tour operator, guest relations manager, audience development manager, cultural mediation officer, and cultural or tourism event producer. These professionals design, organise, and implement offers tailored to the specificities of territories and the evolving behaviours of travellers.

In marketing, career opportunities are diverse: marketing director, brand manager, product manager, digital project manager, or partnerships and sponsorship manager. These roles aim to promote tourism offers, strengthen the reputation of organisations, and develop their appeal. In communications, graduates can become communications directors, event managers, press relations officers, brand content managers or social media managers. They are responsible for ensuring the visibility of organisations, managing their image and maintaining relations with the public.

FIELD OF ACTIVITY: CREATIVE TOURISM

• Tourist destinations: tourist offices, tourism development agencies, agencies specialising in tourism innovation
• Travel agencies and platforms
• Cultural and creative businesses: museums, heritage sites, cultural centres
• Third places: co-creation spaces, collaborative workshops, cooperatives, incubators
• Events and festivals: event agencies, cultural or tourism events
• Creative hospitality: boutique hotels, design hotels, luxury hotels, themed hotels and restaurants, tasting tours, culinary workshops, etc.
• Leisure and entertainment companies: theme parks, sports activities, games including escape games, creative activities
• Craft businesses: workshops, shops, exhibitions, etc.

Application Deadlines

Application deadline precision

The selection period runs from October to July.

Faculty profiles

KEDGE Business School is a benchmark French business school with 4 campuses in France (Paris, Bordeaux, Marseille and Toulon), 4 associated campuses in France (Avignon, Bastia, Bayonne and Mont-de-Marsan,) and 5 associated campuses abroad (2 in China, in Shanghai and Suzhou, 2 in Africa in Dakar and in Adibjan, and 1 in India at Mumbai). The KEDGE community is made up of 16,000 students (32% of whom are international students), 224 full-time lecturers (46% of whom are international), 388 international academic partners and 94,000 graduates worldwide. KEDGE offers a portfolio of 40 training programmes in management and design for students and industry professionals. It also provides customised educational programmes for businesses at national and international levels. Since 2020, KEDGE has established its own Apprenticeship Training Centre (CFA). Through its KEDGE IMPAKT strategy and its Foundation under the aegis of the Fondation de France, the school accelerates ecological and social transitions and empowers youth. It is committed to equal opportunities, student well-being, and supporting innovation and impactful projects to build a sustainable future. KEDGE Business School is AACSB, EQUIS and AMBA-accredited, EESPIG, BSIS and Qualiopi-certified and is a member of the Conférence des Grandes Ecoles. It is also recognised by the French government, with officially approved programmes. KEDGE is ranked 32nd by the Financial Times in the European Business School rankings and 24th globally for its Executive MBA in 2025.

Campus facilities & Student life

In the heart of Paris, KEDGE Paris campus champions innovation and entrepreneurship, seamlessly connecting academia with industry. With a strong emphasis on adaptability and connectivity, it offers a wide array of academic programmes and collaborates closely with leading companies, providing invaluable practical experiences for students.

Outstanding facilities

Located in the heart of Paris within the Lumière Building, KEDGE Paris serves as a vibrant business hub. Spanning 6,400m² across two floors, the campus features two interconnected wings surrounding a central atrium. Beyond its functional layout, the campus embodies adaptability and versatility, prioritising entrepreneurship as its core philosophy. Its four guiding principles—adaptability, versatility, connectivity, and user-centric design—aim to redefine the student experience. Moreover, KEDGE shares its facilities with prominent entities such as Natixis, SNCF, ING Direct, Société Générale, and the Ministry of the Interior, enhancing collaborative opportunities. The campus focuses on executive education programmes as well as a portfolio of MS and MSc degrees, featuring outstanding facilities:

• Various catering areas, including multiple company restaurants
• Sports facilities
• A friendly environment near Bercy Village and the BNF (National Library of France), easily accessible by public transport and offering a wide range of accommodation options
• A large co-working area designed to enhance collaboration between students and staff, with adaptable rooms that can accommodate between 40 and 200 students
• An enhanced digital experience, featuring immersive rooms for practical case studies and a giant screen that continuously streams classes or conferences from the school’s other sites

Admission process

Steps

Application

Application start dates	October to July
Application Form	Application process entirely online

Mandatory testing for application process

Language level tests

TOEFL TOEIC IELTS Cambridge Preliminary (153)/ Duolingo (100)/ PTE (41)/ Linguaskill (153)

Scholarships & Financial Aid

At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan tailored to international candidates' backgrounds, countries of origin, situation, and prior educational achievements:

• Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 28.
• Excellence scholarship based on merit
• Solidarity scholarship, a grant on social criteria
• Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
• Partner scholarships for applicants joining the school via a “pathway agreement” with a partner institution
• Alumni scholarship for alumni wishing to pursue further education at the school
• Welcome to France scholarship, for talented international students applying before April 10th

See all scholarships

 *These rates are for informational purposes only and are valid as of the date of consultation. They are subject to change.

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