Key Information about the MSc Data Analytics for Business in KEDGE Business School
The MSc Data Analytics for Business at KEDGE Business School is ranked 38th this year in the Master in master Big Data Management. Programme Director(s): Olivier Dupoüet - Programme Director.
The program is available in a full-time format
The total length of the program is 1 year
All courses are taught in English
Director's message

Artificial intelligence (AI), machine learning and business analytics techniques are becoming increasingly important in companies, enabling them to invent and create new, value-generating businesses.
However, as these technical specialities develop, it appears that a crucial link is currently missing: professionals capable of bridging the gap between data specialists and other business areas.
The Master of Science (MSc) in Data Analytics for Business is built on three pillars essential to the success of the digital transformation of companies:
- Modelling, based on machine learning and business analytics techniques, which enable companies to improve their operational excellence and develop new business models.
- Understanding information systems, which are the infrastructure for deploying models.
- Knowledge of the company's businesses and major functions, which initiate projects and ultimately use the applications.
All about this master
Programme Overview
This Master of Science programme prepares students to become professionals with the ability to bridge the gap between data specialists and processing techniques with various business sectors. Graduates emerge as experts in data analytics and the digital transformation of companies.
KEDGE Business School’s Master of Science Banking & Finance is a double degree programme. It delivers a Master of Science accredited by the conférence des grandes écoles (CGE) and a diploma recognised by the French Ministry of Higher Education.
Curriculum (courses, subject modules)
SEMESTER 1
BOOTCAMP CODE
- Algorithmic
- Python
DIGITALISATION OF COMPANIES
- Digital strategies
- Digitalisation of business processes
- Management styles
- Inbound marketing
- Digital marketing
DATA ORGANISATION
- Data formats
- Data modelling
- Queries
- NoSQL/Hadoop/MapReduce
IMPACTS OF ARTIFICIAL INTELLIGENCE
- Ethics and artificial intelligence
- Legal dimensions of artificial intelligence
- Social impacts
- Economy of artificial intelligence
DATA VISUALISATION
- Descriptive statistics
- Multivariate analysis
- Dashboards
- Time series analysis
MACHINE LEARNING I (FUNDAMENTALS)
- Supervised learning (categorization and regression trees)
- Unsupervised learning (clustering)
- Reinforcement learning (Q-learning)
- Model validation
- Over- and under-fitting
- Cross validation
CONFERENCES, SEMINARS, SOFT SKILLS
SEMESTER 2
AGILE PROJECT MANAGEMENT
- Agile methods
- Management of project teams
- Specific methods and tools
- Customer relations
MACHINE LEARNING II (ADVANCED TECHNIQUES)
- Neural network
- Deep learning
- Random forest and xg boost
- Natural language processing
BUSINESS ANALYTICS
- Linear programming
- Non-linear programming
STOCHASTIC PROCESSES
- Time series and forecasting
- Simulation
BUSINESS AND AI
- AI and new business models
- Starting a new AI business
- Marketing of AI
IMPLEMENTING MACHINE LEARNING IN COMPANIES
- The different types of actors involved
- Information systems aspects
- Setting up a pipeline
- Maintenance and updates of models
CONFERENCES, SEMINARS, SOFT SKILLS
ADDITIONAL CONTENT
- International internship
- Final dissertation
- Paris study trip
- Hackathon
- Certification Azure AI-900
- Certification PSM 1 (professional scrum master)
Admission conditions
Required diploma(s)
- Bachelor
Tuition & Fees
Between 17500 and 27000 Euros
Short Track (4 years + of higher education):
- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,
- Level of English : TOEIC (785) / TOEFL IBT (79) / IELTS (6) / Cambridge First (160) (B2) / Cambridge Advanced (180) (B2) / Duolingo (105) / PT Pearson (50) / Linguaskill (169) - exemption for native English speakers or applicants with at least one year of work experience in an English-speaking country.
Long Track (3 years + of higher education):
- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,
- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.
Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.
Employment opportunities & career impact
Annual salary after graduation
- Average salary : 38 €
- Maximum salary : 40 €
- Minimum salary : 34 €
Employment opportunities
The MSc programme in Data Analytics for Business offers many opportunities in France and abroad, mainly in the fields of digital transformation, artificial intelligence, project management, consulting, etc.
- Project management and project management assistance
- Project manager and product owner
- Consultant, advisor in AI development
- Manager of data scientists
- Business engineer in the field of AI
- Digital transformation
- Data governance
- Data analyst
- Business analyst
Faculty profiles
Our faculty consists of 192 permanent professors, across 5 academic departments. They are involved in all our educational programmes, our centres of excellence and expertise, business chairs, research projects as well as supporting our students, being involved in our territories and with our partners. KEDGE's faculty invests in education and plays an active role within the academic community.
Campus facilities & Student life
KEDGE Bordeaux campus provides a dynamic learning environment with modern facilities and a focus on innovation. Students benefit from diverse community support and a strong emphasis on sustainability, preparing them for global business success.
A hub of innovation
The school is situated on the Talence campus, just 35 minutes from the city centre by tram, 25 minutes by car, and around 30 minutes by bicycle. Spread over 35,000m2, the campus is designed with a focus on innovation and sustainability, offering a dynamic and inspiring work environment. Nestled amidst vineyards and close to the Atlantic coast, the Bordeaux campus provides a unique setting that fosters both academic excellence and personal growth. The campus features cutting-edge facilities tailored to meet the needs of students and collaborators alike:
- La Ruche library: A 2,000m² space designed for both learning and leisure.
- Catering options:
- K'omptoir: Ideal for quick bites and Starbucks coffee.
- Self-service cafeteria: Convenient for on-the-go meals, complete with microwaves.
- Patio area: Enjoy occasional food trucks offering a variety of cuisines.
- Co-working Spaces: Modern areas designed to facilitate collaboration and productivity. - The CA'store: KEDGE’s official association shop for all your school essentials.
- Main hallway: The hub for major events such as career fairs, association fairs, and more.
- Career centre: A dedicated space to assist with work placements and internships.
- The Ber'kail: Your student haven for dining, relaxation, and entertainment.
- Academic and professional facilities:
- 69 Lecture rooms: Including language labs, computer rooms, and 20 lecture theatres with capacities ranging from 60 to 500 seats for teaching, seminars, or meetings.
- Business nursery and business accelerator: Spaces devoted to entrepreneurship development. - Unique campus features:
- Beehive patio: Maintained by the Kedge'bees association, which produces honey for the school.
- Trading room: A dynamic environment for finance students, guided by professors and the finance transaction association. - Sports facilities: Managed by the sports society and professional coaches, these include:
- A weight-training and cardio room.
- A studio for organised weekly fitness classes.
- A gymnasium for handball, basketball, indoor football, badminton and volleyball.
- A multi-sports ground with a pitch suitable for football and tennis.
How to Apply?
Admission process
Steps
Application
|
October to July |
|
Application process entirely online |
Mandatory testing for application process
|
TOEFL TOEIC IELTS Cambridge First (160) (B2) / Cambridge Advanced (180) (B2) / Duolingo (105) / PT Pearson (50) / Linguaskill (169) |
Personal interview in the process selection
This is a 30-minute Skype interview for all applicants regardless of their nationality or location. As soon as your application file is registered, you will receive an email from KEDGE to organise your interview.
Application Checklist
Academic documents required
- Undergraduate Diploma copy
- Language diploma
Academic documents other
- Grades, recommendation letters
Administrative document require
- 2 Photographs
- Photocopy of ID Card / Passport
- Photocopy of university degree
- Language accreditation
Scholarships & Financial Aid
At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan tailored to international candidates' backgrounds, countries of origin, situation, and prior educational achievements:
- Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 29.
- Excellence scholarship based on merit
- Solidarity scholarship, a grant on social criteria
- Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
- Partner scholarships for applicants joining the school via a “pathway agreement” with a partner institution
- Alumni scholarship for alumni wishing to pursue further education at the school
- Welcome to France scholarship, for talented international students applying before April 10th