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E-Business and Digital Marketing
in Latin America
Choose a Master, an MS or an MBA in E-Business and Digital Marketing
The Sector of E-Learning
The e-business consists of introducing communication technologies to carry out the activities of a business. It is a change in the traditional concept of making business based on the access to internet to markets and resources in a world interconnected and globalized. This new approach covers the whole range of economic activities accomplished on the Internet, whether for the sale of products or the provision of services. The only universal requirement for e-business is a computer and an Internet connection.
Follow a Masters/MS/MBA in E-Business
The Master’s Degree in E-Business is aimed at digital enthusiasts who want to expand their skills and become high-level executives in management, marketing, communication and evolve in a highly technological environment. The prospective students should have an entrepreneurship spirit who wish to optimize the processes involved in demand, the design, configuration and integration of the set of elements of a virtual business project, both in the managerial and management areas and in the field of business administration and technological design. The objectives of the program are three: to acquire managerial skills in the digital sector, to know how to use all digital levers to generate economic activity in digital and to be propel to high-level positions in digital sector.
To Work in E-Business
According to Forbes, since 2007 and only in the USA, the E-Business sector, including fulfillment centers, has created 355,000 new jobs. That growth far exceeds the 51,000 jobs lost since 2007 in the "general retail" sector, which includes the brick and mortar retailers competing most directly with e-business: electronics stores; clothing, shoes and jewelry stores; sporting goods, hobby, musical instrument and book stores; and general merchandise stores, including department stores and super centers. Another data which proofs the importance of this sector is the growth of 11,9% in the first semester of 2019 in France. The specialization in this sector can lead to the following jobs: social media manager, digital entrepreneur, traffic analyst, E and M-Business project manager, product development manager E and M-commerce, SEO consultant, SMO consultant, director E-communication and online campaign manager
E-Business in 2019
In E-Business takes part in different aspects of the business world:
- Traffic acquisition, traffic management and space purchase.
- Big Data
- Community management
- Wed development, web design and video
- Strategies and system’s development
- E-Business strategies
Additional information / brochure
Video interview with the program director
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The expert's corner
Director of MS Manager, Direct Marketing and Electronic Commerce program
SKEMA Business School
With 36 million online shoppers, an increasing purchase frequency and two-digit annual growth, the e-commerce market displays an insolent dynamism. Yet the retail industry has not said its last word and is just beginning to take full advantage of the data and technological innovations. Now more than ever, the borders between digital and physical sales fade and for the consumer, the Omni becomes the norm.
With this context in mind, it is important to train professionals, providing them with customer knowledge and marketing tools to meet the expectations of the increasingly connected clientele. The digitalization of a company is no longer an end in itself but rather the result of a user-centric attitude.