Food & Beverage Management and Marketing
4
KEDGE Business School
MSc MVS Wine & Spirits Management
France
Western Europe
4 Palmes
TOP
Business School

Key Information about the MSc MVS Wine & Spirits Management in KEDGE Business School

The MSc MVS Wine & Spirits Management at KEDGE Business School is ranked 4th this year in the Master in master Food & Beverage Management and Marketing. Programme Director(s): Ms Elodie GUENRO - Head of the programme.

The program is available in a full-time format

The total length of the program is 1 or 2 years

All courses are taught in English

Director's message

Ms Elodie GUENRO
Ms Elodie GUENRO - Head of the programme

“Wine and spirits are part of an ever-changing ecosystem, a fragmented, complex, yet fascinating industry. To understand the product and its marketplace, solid technical bases are necessary. Students also need to be able to assess the financial, economic, marketing and environmental issues, as well as trends, opportunities and constraints of the market. At KEDGE Wine School, we rely on an experienced education team well aware of the current issues of the market. We also have a broad researchers network and strong relationships with key market players, in Bordeaux  and elsewhere, to pass on knowledge and develop analytical skills. In our specialized Master of Science (MSc), we work with some of the most famous figures of the wine and spirits industry to make sure that pedagogy goes hand in hand with expertise, and that our students are able to adapt to the changes of the sector. To  shape future wine leaders, we are committed to excellence."

All about this master

Programme Overview

Growing international competition, the concentration of the market main actors, the emergence of highly competitive producing regions, changes in wine and spirits consumption, new methods of distribution, a wine industry still facing overproduction in the years to come, require increasingly high levels of professionalism from its leaders.

We aim at offering a programme in the front line of current issues in the global wine and spirits industry. Allying theory and practical cases, our ambition is to create adaptable managers and provide them with a clear vision of the international scope and specificities of the industry.

Designed by international experts both in management and in the knowledge of wine and spirits, the programme meets the current industry needs.

Curriculum (courses, subject modules)

PRE-SPECIALISATION YEAR

SEMESTERS 1 & 2

FUNDAMENTALS OF MANAGEMENT

  • Innovative strategies for sustainable entrepreneurship
  • Financial performance management
  • Business & sustainability: transition & durability
  • Public speaking, visual communication & design
  • Data management
  • Marketing reconsidered
  • Team management & inclusivity
  • Ecological challenges & organisational management

EXPERT SKILLS

  • 2 pre-specialisation courses in international wine & spirits management

LEARNING BY DOING

  • Impact project: Transition, sustainability or inclusivity

REAL-WORLD SCENARIOS

  • Case studies: Decarbonation & business methodology
  • Corporate Project:
    A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

ADDITIONAL COURSES

  • Languages:
    -English / FLE (French as a Foreign Language)
  • Hard Skills:
    -TOSA Excel & coding skills
    -TOEIC preparation
    -Orthodidacte
    -Option to spend a semester abroad at a partner university
  • Choose your experience:
    -Internship in the UK or abroad
    -Undertake another corporate project

SPECIALISATION YEAR

SEMESTERS 1 & 2

SEMESTER 1

  • Wine Economics
  • Climate change & sustainable solutions
  • Wine & Spirits Marketing
  • Managing & negotiating with distributors
  • Export Strategy
  • Study trip

SEMESTER 2

  • Financial Analysis
  • Supply Chain & Operations Management
  • Strategic Management
  • Entrepreneurship
  • Wine & Spirits Law
  • Knowledge of Wine & Spirits

ADDITIONAL CONTENT

STUDY TRIPS

INTERNATIONAL INTERNSHIP

FINAL DISSERTATION

MISSION REPORT

Admission conditions

Required diploma(s)

  • Bachelor

Program enrolment information and statistics

Admitted class undergraduate Majors / Degrees

Tuition & Fees

Between 21500 and 31000 €

Short Track (4 years + of higher education):

- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,

- English level:TOEIC 850 / IELTS 6.5 / IBT 100 / Duolingo (130) / PTE (66) - exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country.

 

Long Track (3 years + of higher education):

- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,
- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.

Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.

Employment opportunities & career impact

Annual salary after graduation

  • Average salary : 39000 €

Average time for obtaining the first job offer

97% of graduates find a job within six months after graduation

Employment opportunities

The MSc in Wine & Spirits Management offers career opportunities, in France and abroad, in sales, marketing, communication, consulting, purchasing:

  • Sales manager
  • Export manager
  • Import manager
  • International development manager
  • Sales & marketing director
  • Consultant in wine and spirits business
  • Wine tourism director
  • Category manager
  • Community manager

PARTNERS NETWORK

Castel, Baron Philippe de Rothschild, Grands Chais de France, Bollinger, Atlas Wine, Vignerons de Tutiac, Business France, Château Smith Haut Lafitte, Groupe Bernard, Château Pontet Canet, Moet Hennessy CS, Château Rauzan Ségla, Moet Hennessy Diageo, Montess, Advini, Concha y Toro, Thienot Group, La Cité du Vin, Bacardi, Cos d'Estournel, Rémy Martin, Andre Lurton, Pernod Ricard, William Grant, Yvon Mau, The French Cellar, JM Cazes Selection, Yalumba, VDP (Verband Deutscher Prädikatsweingüter), Challenge International du Vin, Citadelles du Vin.

Application Deadlines

Application deadline precision

AN INTERNATIONAL PROGRAMME

All our courses are taught in English. The materials used in class (business simulations, case studies) cover issues from various wine and spirits producing or consuming countries.


A PARTNERSHIP WITH RECOGNISED INSTITUTIONS
•Bordeaux Wine Campus, WSET® Approved Programme Provider in Bordeaux. The WSET (Wine and Spirit Education Trust) delivers high level Awards in the field of Wine and Spirits knowledge.
•The wine and spirits companies who welcome our interns all benefit from an international recognition.


GETTING INVOLVED IN A WINE AND SPIRITS MANAGEMENT PROJECT

There are 2 ways of being in direct contact with professional projects in the global wine and spirits industry:
•The full time 6-month internship allows students to get involved in a long-term company project.
•A research project -the thesis- has to be conducted during the school year, dealing with a concrete business issue to be studied and solved.


LEARNING BY DOING

With the permanent link between students, lecturers and companies, students actively participate in their own training.


STUDY TRIP IN THE VINEYARDS

You will attend a one-week study trip, in a European wine or spirits producing region.

Faculty profiles

KEDGE Business School is a leading French management school with campuses across France (Paris, Bordeaux, Marseille, and Toulon), internationally (2 in China in Shanghai and Suzhou, and 2 in Africa in Dakar and Abidjan), and associated campuses (Avignon, Bastia, Bayonne, and Mont-de-Marsan). The KEDGE community comprises 15,600 students (including 28% international students), 202 permanent professors (with 42% international), 329 international academic partners, and over 85,000 alumni worldwide. KEDGE offers a range of 38 management and design programmes for students and professionals, and provides customised training for companies nationally and internationally. Since 2020, KEDGE has established its own apprenticeship training centre.

A member of the Conference of Grandes Écoles and accredited by AACSB, EQUIS, and AMBA, labeled EESPIG, and certified Qualiopi, KEDGE Business School is a state-recognised institution with targeted programmes. KEDGE is ranked by the Financial Times as the 29th best Business School in Europe and 18th worldwide for its Executive MBA in 2023. Its promise to be an original, sustainable, and inclusive school is embodied through the KEDGE IMPAKT strategy, based on three pillars: Care for People, Act for the Planet, and Innovate for Tomorrow.

Campus facilities & Student life

The campus in Bordeaux was designed taking into account the changing habits and preferences of today's students, and how those changes affect their living spaces.

The school is located on the Talence campus 35 minutes away from the city centre by tram, 25 minutes away by car and  around 30 minutes by bicycle.

Spread over 35,000m2, the campus is designed to provide the most innovative facilities to meet students and collaborators' needs.

  • La Ruche Library: Spread over 2000m2, the Ruche Library is a haven of knowledge. It offers a true cultural space where students and employees can borrow books, comics, DVDs or board games.  You can work between classes alone or in a group. For more privacy, you can book a room through the virtual campus.
  • Various catering areas to suit everyone's needs. For lunch on the go or to grab a cup of coffee, you have the K'omptoir with its Starbucks Corner offering a wide range of coffees and snacks. For a leisurely lunch you have the self-service cafeteria which serves healthy set menus. For those bringing their own lunches, there are microwaves at your disposal. From time to time, there are also food trucks serving many different food options within the patio area.
  • Co-working areas  ideal for group sessions fully equipped with the latest technologies.
  • The CA'Store, KEDGE's official association shop which can be found within the entrance hall.
  • The main hallway, the heart of the school where different events are hosted such as the Career Fairs (where you will meet with businesses and recruiters in the hope of finding a work placement or internship), the Association Fairs where each association has a stand to present what they are all about and the place where you will be welcome for your oral exams. 
  • The beehive patio looked after by the association Kedge'bees providing the honey for the school.
  • The Career Centre to help with work placements or internships.
  • The Ber'kail, the student haven where you can eat, chill and listen to music. You can also play video games, table football, have a drink on the terrace, meet up for a burger or a coffee. The association Ber'kail organises various events such as the 'beer and chill' barbecues, the WEXs (Extreme Weekend) in collaboration with the Adrenaline association to mark the start of the year and the Grand Banquet, a chill out weekend to end the year in style.
  • Sports facilities managed by the Sports Society, the Arts Society and sports' coaches.
    All students, whether following an undergraduate or postgraduate degree, can benefit from the sports facilities.  It is managed by a team of qualified sports professionals always on hand to help and advise. On the Bordeaux campus, you can find:
    - A weight-training and cardio room supervised by qualified sports coaches
    -  A studio facility with organised  weekly classes including danse, yoga, fitness, self-defence or meditation
    - A gymnasium / hall for the practice of hand-ball, basketball, futsal (indoor football), badminton, volley-ball, ping-pong
    - A multi-sports ground with a pitch for the practice of football or to play tennis
  • Other facilities:
    - 49 lecture rooms, language labs, computer rooms, 20 auditoriums with a capacity of 60 to 500 seats for teaching, seminars or meetings.
    - A trading room animated by professors and by the finance transaction association.
    - The Business Nursery and the Business Accelerator, both dedicated to the entrepreneurship development.

How to Apply?

Admission process

Steps

Step
1
Online application at join.kedgebs.com
Step
2
Application documents examination
Step
3
Interview

Application

  • Application start dates
September
  • Application Form
Application process online and official documents to send by mail

Mandatory testing for application process

  • Language level tests
TOEFL
TOEIC
IELTS
Duolingo, PTE

Personal interview in the process selection

This is a 30-minute online interview for all applicants regardless of their nationality or location. As soon as your application file is registered, you will receive an email from KEDGE to organise your interview.

Application Checklist

Academic documents required

  • Undergraduate Diploma copy
  • Language diploma

Administrative document require

  • 2 Photographs
  • Photocopy of ID Card / Passport
  • Photocopy of university degree

Scholarships & Financial Aid

At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems.

This is why we have launched a financial support plan aimed specifically at helping international students:

  • Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 29
  • Excellence scholarship based on merit
  • Solidarity Scholarship, a grant on social criteria
  • Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
  • Partner scholarship for applicants joining the school via a “pathway agreement” with a partner institution
  • Alumni scholarship for alumni wishing to pursue further education at the school
  • Welcome to France scholarship, for talented international students applying before April 10th

Admissions office - Contacts