Key Information about the MBA Luxury Brand Marketing and International Management in Sup de Luxe
The MBA Luxury Brand Marketing and International Management at Sup de Luxe is ranked 9th this year in the Master in master Luxury Management. Programme Director(s): Thibaut de La Rivière - Co-Founder and Chairman.
The program is available in a part-time format
The total length of the program is 2 years
All courses are taught in English, French
Director's message
Everyone wants to exist, everyone wants to last. When you are inspired by a taste for luxury, you choose solidity that withstands changing currents and the test of time. In the midst of civilizational changes, the biggest names in luxury are exploring new paths and new dynamics are emerging: promotion of cultural heritage, reassertion of identity, quests for meaning, support for clients.
Luxury’s role is to re-enchant a disenchanted modern world. This is what attracts the sector’s new recruits, young people and millennials, to this new and enchanting dimension of existence.
To create an element of surprise and amazement while respecting the brand’s identity and history. The idea of luxury is a fashionable one, but what is it at its core? Luxury is what remains when trends have come and gone. Because luxury is, above all, culture, taste and curiosity.
The codes, posture, and semantics are all paramount to those who wish to find their place in this universe. You will need a vision, a firm position, a lot of personality, freedom and digital agility. You will have to be a magician, able to conjure up the “wonders of appearances".
Finally, you will need to know and master the initiatives of leading brands in terms of overall economic, societal and environmental performance.
All about this master
Programme Overview
Ranked number 1 for 30 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing and International Management is a comprehensive training designed by professionals and specialists in activity. Some courses may be in english. Missions and cases entrusted by the companies allow the students to put into practice the knowledge acquired during the courses.
Curriculum (courses, subject modules)
1st year
- General and sectoral knowledge of luxury
- History of luxury
- History of brands
- The different sectors
- Fundamentals of luxury marketing
- Introduction to luxury Marketing
- Strategic and Operational Marketing
- Experiential marketing
- Digital Marketing
- Visual Merchandising
- Communication of luxury brands
- Introduction to communication
- Understanding the new challenges of the luxury sector
- Media and non-media communication tools
- The role of advertising representation and visuals for luxury brands
- How to perpetuate the vision and history of luxury brands
- Business fundamentals
- Luxury markets
- Distribution methods
- Operations and team management
- Operations management
- Marketing in the luxury industry
- The characteristics of the luxury industry and the description of positions
- The customer and the luxury market
- Brand equity and Brand management
- Price, distribution and communication in the industry
- Team management
- Management & leadership
- Communication
- Values
- Corporate Culture
- Team building
- Personal development
- Public speaking
- Personal Branding
- Networking
- Foreign languages
- Annual project
- 6 Month internship
2nd year
STRATEGY
Geopolitics / geostrategy
- Luxury goods market: key figures and growth prospects.
- Analysis of the financial strategies and results of groups and brands.
- Study of emerging countries, drivers of market growth.
Competitive strategies in the luxury industry
- Analysis of product strategies, distribution and perspective of competitors.
Identity and Communication
- Definition of brand identity and communication consistency
Trend analysis and Creativity management
- Learn to decode trends and reconcile them with the sustainability of a luxury brand.
- Management of creativity and its expressions.
MARKETING & COMMUNICATION
Marketing
- Understanding the client: psychology and behaviour.
- Market analysis: definition of a target, potential study.
- Building a strong brand: identity, creation, positioning, differentiation.
- Development of the offer: sectorial variations and price positioning.
Specificities of communication in the luxury sector
- Advertising creation codes.
- Communication strategies / Media strategy and budget negotiation.
- Digital Communication.
- Public relations and event communication.
- Editing.
Digital
- Understand the interest of social networks: webmarketing, communication, e-commerce.
- CRM, intelligence and business intelligence.
- Understand the job of the community manager.
Management & Administration
- Quality approach
- Implementation and control of quality monitoring.
Distribution and logistics
- Changes in distribution methods: selective distribution, retail distribution, e-commerce...
- Techniques & legislation.
- Inventory management.
- Merchandising: the creative and business axes of strategic merchandising, learning to analyze and manage a space.
International Trade
- Understand the importance of inter-culturality and local specificities.
- International development of the luxury business.
- Build an export business plan.
Sales
- Traditional and innovative sales techniques.
- Development of the relationship and customer service.
Management / Finance
- Understand and master the different financial aspects of the company, in particular the calculation of margins and coefficients.
Business Law
- Legal rules specific to the luxury sector.
Ethics and Governance
- Respect and development of human and behavioural qualities in the organization.
- Sustainable development and social responsibility.
GENERAL CULTURE
History of luxury
- The major phases in the history of the luxury industry.
- History of fashion.
- Luxury & Art.
COACHING
Professional life and personal development
- Determine one’s professional project.
- Valuing your career, knowing how to sell yourself.
- Prepare for job interviews.
- Learn to optimize all aspects of your personality
Admission conditions
Required diploma(s)
- Bachelor
- Master
- PhD
Program enrolment information and statistics
Admitted class undergraduate Majors / Degrees
Countries of citizhenships
Student age
- Minimum age: 23 years
- Average age: 25 years
- Maximum age: 45 years
Tuition & Fees
Between 16000 and 18500 €
First year: 16 000 € - Second year: 18 500 €.
A scholarship with the Le Figaro Chair (subject to conditions)
Employment opportunities & career impact
Annual salary after graduation
- Average salary : 44400 €
- Maximum salary : 51000 €
- Minimum salary : 37800 €
Employment opportunities
Management of luxury brands:
International Merchandising Project Manager
eCommerce and CRM Manager
Retail Manager
Retail Travel
International brand development
International Marketing Project Manager
Visual Merchandising Manager
Marketing Project Manager
Product Manager
Digital Manager
CEO brand or group
Other functions:
Specialist lawyer
Specialist Journalist
Perfume designer
Jeweller, Watchmaker
Consultant in luxury
Designer, Ready-to-Wear, Sewing
Etc...
How to Apply?
Admission process
Mandatory testing for application process
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TOEIC |
Informations events
JPO : 24/09 10h-16h
SPO : 6/10 18h-19h
JPO : 22/10 10h-16h
SPO : 8/11 18h-19h
Salon de l'Etudiant : 12/11 10h-17h
Salon Studyrama : 12/11 10h-17h
Salon Studyrama : 13/11 10h-17h
Salon Studyrama : 19/11 10h-17h
Salon de l'Etudiant : 25/11 10h-17h
Salon de l'Etudiant : 26/11 10h-17h
Salon de l'Etudiant : 27/11 10h-17h
JPO : 3/12 10h-16h
Salon Le Monde Sage : 10/12 10h-16h
Salon Le Monde Sage : 11/12 10h-16h
