TOP 50 2017
EDUNIVERSAL BEST MASTERS RANKING
Luxury Management: Fashion
The expert's corner
Fabrizio Maria Pini
Adjunct Professor of Marketing & Communication and Director of the “International Master in Luxury Management
MIP Politecnico di Milano School of Management
Luxury and fashion are fascinating sectors that, despite economic downturns, show interesting opportunities for employment and the development of engaging and stimulating careers. Luxury and fashion show very unique characteristics compared to other industries and call for a specific set of competencies that need to be developed with adequate training programmes.
Managing the value creation process in luxury and fashion firms is a blend of know-how and skills related to: the management of creative processes; the combination of craftsmanship and technology to provide high end products mixing traditional savoir faire with latest fashion trends; the creation of brand narratives that enrich customer experiences through the understanding of brand heritage; the design of customer experiences in store and in digital environments; financial understanding of intangible assets such as brands and unique design competencies; real estate management capabilities to provide a sound economic development of retail chains and flagship stores.
Developing a professional profile in luxury and fashion management is a fascinating journey into unique sector, market and firm characteristics that requires training partners with a strong tradition in the field and an ability to integrate sound theoretical backgrounds with a lively and constant interaction with leading global and fashion firms.