KEDGE Business School

MSc Creativity & Design Management

Programme Overview

The cultural and creative sector, encompassing design, spans diverse activities marked by distinct strategic properties and a growing integration of skills. In adapting to this evolving economy, creativity and design emerge as highly coveted competencies essential for navigating a complex and competitive market landscape. These cross-cutting skills play a pivotal role in enhancing the aesthetic experiences of consumers and users, driving societal innovation, and catalysing business transformation.

The MSc programme in Creativity & Design Management is tailored to nurture students into creators and innovators within the creative industries and other innovative sectors of the economy and society.

Curriculum (courses, subject modules)

CREATIVITY & DESIGN MANAGER SKILLS
→ Creativity & design strategic management
→ Creative & design entrepreneurship
→ Management tools
→ Creativity & design marketing
→ Creativity & design branding
→ Creativity & design management
→ Professional development

EXPERTISE SKILLS
→ Creation & creativity
→ Creative process management
→ International seminar: creative & design trends
→ Creating & designing for future societies
→ Sustainable creativity & design
→ Creativity & design research

EXPERIENTIAL SKILLS
→ Workshops
→ Masterclasses
→ Study trip abroad: Sustainable Venice
→ On-site course: Creative France

APPLIED RESEARCH DISSERTATION 6-MONTH INTERNSHIP IN CREATIVE/DESIGN FUNCTIONS AND/OR IN THE CREATIVE INDUSTRIES SECTOR

 

Admission conditions

Required diploma(s)

• 3 to 4 years of higher education

Tuition & Fees

Between 18 000 and 18 000 €

Pathway course: 9 700 euros

Master of Science (MSc): 18 000 euros

 

Employment opportunities & career impact

Employment opportunities

Upon completing the programme, graduates have diverse opportunities in both creative and managerial roles within the creative industries or other innovative sectors.

CAREER OPPORTUNITIES

• Creation, design, and production: creator, artist, designer, creative director, artistic director, design agency director, design manager, copywriter, product designer, service designer, space designer, etc.
• Management and strategic development: general manager, entrepreneur, consultant, project manager, etc.
• Marketing: marketing director, brand manager, product manager, digital project manager, etc.
• Communication: advertising manager, social media manager, brand content manager, events manager, etc.

SECTORS

• Our programme equips students to become creative and design managers in the creative industries or across various innovative sectors.

  Graduates can explore sectors including visual arts, design, crafts, fashion, luxury, creative digital services, communication, heritage, performing arts, cultural industries (cinema, video games, music, media), leisure industries (tourism, outdoor, sport), and beyond.

  Additionally, graduates are sought after by businesses across the economy to contribute to ideation, innovation, and problem-solving endeavours.

Application Deadlines

Application deadline precision

The selection period runs from October to July.

Faculty profiles

KEDGE Business School is a benchmark French business school with 4 campuses in France (Paris, Bordeaux, Marseille and Toulon), 4 associated campuses in France (Avignon, Bastia, Bayonne and Mont-de-Marsan,) and 5 associated campuses abroad (2 in China, in Shanghai and Suzhou, 2 in Africa in Dakar and in Adibjan, and 1 in India at Mumbai). The KEDGE community is made up of 16,000 students (32% of whom are international students), 224 full-time lecturers (46% of whom are international), 388 international academic partners and 94,000 graduates worldwide. KEDGE offers a portfolio of 40 training programmes in management and design for students and industry professionals. It also provides customised educational programmes for businesses at national and international levels. Since 2020, KEDGE has established its own Apprenticeship Training Centre (CFA). Through its KEDGE IMPAKT strategy and its Foundation under the aegis of the Fondation de France, the school accelerates ecological and social transitions and empowers youth. It is committed to equal opportunities, student well-being, and supporting innovation and impactful projects to build a sustainable future. KEDGE Business School is AACSB, EQUIS and AMBA-accredited, EESPIG, BSIS and Qualiopi-certified and is a member of the Conférence des Grandes Ecoles. It is also recognised by the French government, with officially approved programmes. KEDGE is ranked 32nd by the Financial Times in the European Business School rankings and 24th globally for its Executive MBA in 2025.

Campus facilities & Student life

KEDGE Business School's Marseille campus features two distinct locations: Luminy, located near the stunning Calanques National Park, and La Joliette, positioned in the heart of the city. The appeal of Marseille goes beyond campus life; its vibrant culture, diverse attractions, and commitment to quality education make it an attractive destination for international students.

State-of-the-art facilities

The Luminy Campus is a modern, eco-friendly facility spanning 21,000 m², designed to enhance your learning experience. This initiative aligns with sustainable principles, establishing the campus as a leader in education. Nestled in the heart of the Calanques and enjoying exceptional sunshine, the Marseille campus offers an ideal environment for personal and academic growth. With state-of-the-art facilities that foster innovative teaching methods, the campus provides stimulating spaces for both learning and collaboration:

• 57 classrooms: Designed for diverse learning experiences.
• 6 lecture theatres: Including a unique sheltered outdoor theatre.
• 2 hubs and 22 brain bubbles: Dedicated spaces for collaborative reflection sessions.
• 22 student associations: Offering a range of activities and engagement opportunities.
• 1 business incubator: The KEDGE Entrepreneurship Daniel Carasso, equipped with the latest technologies to support startups.
• 7,700 m² of outdoor space: Featuring numerous terraces for relaxation and study.
• Design school facilities: Including a maker space (digital manufacturing workshop, wood and machining workshop, metal, resin/paint, and ceramics area, modeling workshop), a computer room for digital drawing, and 3D modeling.
• Various catering options: Including a cafeteria, food truck, Sport Café, Columbus Café, and a new space within the extension.
• Integrated relaxation and sports area: Featuring a fitness room, city stadium, and multiple sunny terraces.

Admission process

Steps

Mandatory testing for application process

Language level tests

TOEFL TOEIC IELTS Cambridge Preliminary (153)/ Duolingo (100)/ PTE (41)/ Linguaskill (153)

Application Checklist

Academic documents required

• Undergraduate Diploma copy
• Language diploma

Academic documents other

• Grades, recommendation letters

Administrative documents required

• 2 Photographs
• Photocopy of ID Card / Passport
• Photocopy of university degree
• Language accreditation

Scholarships & Financial Aid

At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan tailored to international candidates' backgrounds, countries of origin, situation, and prior educational achievements:

• Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 28.
• Excellence scholarship based on merit
• Solidarity scholarship, a grant on social criteria
• Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
• Partner scholarships for applicants joining the school via a “pathway agreement” with a partner institution
• Alumni scholarship for alumni wishing to pursue further education at the school
• Welcome to France scholarship, for talented international students applying before April 10th

See all scholarships

 *These rates are for informational purposes only and are valid as of the date of consultation. They are subject to change.

 

Admissions office - Contacts