KEDGE Business School
MSc Marketing
Business School
Key Information about the MSc Marketing in KEDGE Business School
The MSc Marketing at KEDGE Business School is ranked 33rd this year in the master Marketing. Programme Director(s): Nicolas Buttafoghi - Programme Director .
The programme is available in a full-time format
The total length of the program is 1 or 2 years
All courses are taught in English
Director's message
"Marketing careers and skills must keep pace with the major and sometimes conflicting changes in our environment: digital technologies and the development of a collaborative culture that transforms the consumer into a consumer-actor, belonging to multiple tribes on an affinity and emotional basis, the emergence of more responsible marketing that takes into account transitions (ecological, energy, etc.), new forms of competition based on the creation of open ecosystems involving business partners. These changes are reflected in the MSc Marketing courses thanks to the commitment of our research professors and the many companies that are part of the KEDGE ecosystem. The "Learning by Doing" dimension is omnipresent: business games, case studies developed in partnership with companies, digital skills certificates, etc. Finally, all students, supported by the teaching staff, take part in Discovery Days: two days off campus to visit companies, meet managers, and take part in workshops organised by organisations from the worlds of technology, fashion, luxury, leisure, etc. Our entire team shares the same ambition: to help future graduates be at the cutting edge of their expertise and succeed in their future career paths."
All about this master
Programme Overview
KEDGE Business School's Master of Science in Marketing trains students for 80% of the marketing careers. Available from 3 years of higher education, it offers a global and innovative approach which opens onto 3 expert courses in English allowing students to specialise in the various marketing fields. This programme, co-constructed with renowned companies, is perfectly in line with the expectations of recruiters.
Curriculum (courses, subject modules)
Pathway Course
- Strategic thinking
- Financial performance
- Data management
- Generative bootcamp (artificial intelligence)
- Public speaking
- Visual communication & sustainable impact
- Business & socio-ecological transitions
- Sustainable environment for organisations
- Team management
- Human & AI collaboration
- Business & climate change
- Open Innovation Challenge (corporate project)
PRE-SPECIALISATION COURSES
- Marketing reconsidered
- Procurement
- Qualitative & quantitative research
CHOICE OF EXPERIENCE
- Internship in France or abroad
- Academic partnership
Master of Science (MSc)
Advanced core courses
- Market intelligence
- Marketing decision making in a circular economy
- Sustainable marketing
- Business model & digital economy
- Strategic brand management
- Creativity & pitching
- Data analytics and AI
Digital skills
- Coding skills Level 1
- Advanced Excel
- Google Analytics
- Power BI
Specific focus on expertise targeted on specific occupations or sectors. You must select an EET of your choice:
- Brand & product management: Define and implement sustainable and profitable brand and product strategies. (Bordeaux campus)
- Digital marketing & business strategy: Learn the tools and challenges of digital marketing and its commercial aspects. (Marseille campus)
- International luxury marketing: Develop a global marketing vision to excel in international luxury marketing. (Paris campus)
DIGITAL SKILLS: At least one of the following: Google Ads / Hubspot (CRM) /Amazon Marketplace certification / Hackathons / Coding
Skills Level 2 / Adobe Photoshop / Retail Media (Numberly).
DISCOVERY DAYS: 2-day in-company immersion
6-MONTH INTERNSHIP (abroad or in France)
FINAL DISSERTATION
Admission conditions
Required diploma(s)
- 3 to 4 years of higher education
Tuition & Fees
Between 18 000 and 27 700 €
Employment opportunities & career impact
Annual salary after graduation
- Average salary : 44 500 €
Employment opportunities
CAREER OPPORTUNITIES
- Consultant
- Customer experience manager
- Consumer experience manager
- Customer relationship manager
- Product developer
- Product owner
- Project manager
- Customer insight specialist
- Research officer
Jobs in International Marketing
- International brand manager
- Product manager
- Marketing manager
- Communication manager
- International project manager
- International sales developer
Jobs in Business Development & Negotiation
- Key account manager
- Strategic customer manager
- Business developer
- Head of development
- Sales manager
- Regional director
- Sales area manager
- Business marketing manager
- Category manager
Jobs in Brand management
- Brand manager
- Product manager
- Trade marketing manager
- Social media marketing manager
Jobs in Communication, Media & Event management
- Communication manager
- Events manager
- Sponsorship manager
- Events project manager
- Partnership manager
- PR manager
- Events producer
- Influencer
- Advertising manager
- Community manager
Application Deadlines
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The selection period for the intake at KEDGE runs from October to July. Several interview sessions are offered until the programme is filled. |
Faculty profiles
About KEDGE Business School:
KEDGE Business School is a benchmark French business school with 4 campuses in France (Paris, Bordeaux, Marseille and Toulon), 4 associated campuses in France (Avignon, Bastia, Bayonne and Mont-de-Marsan,) and 5 associated campuses abroad (2 in China, in Shanghai and Suzhou, 2 in Africa in Dakar and in Adibjan, and 1 in India at Mumbai). The KEDGE community is made up of 16,000 students (32% of whom are international students), 224 full-time lecturers (46% of whom are international), 388 international academic partners and 94,000 graduates worldwide. KEDGE offers a portfolio of 40 training programmes in management and design for students and industry professionals. It also provides customised educational programmes for businesses at national and international levels. Since 2020, KEDGE has established its own Apprenticeship Training Centre (CFA). Through its KEDGE IMPAKT strategy and its Foundation under the aegis of the Fondation de France, the school accelerates ecological and social transitions and empowers youth. It is committed to equal opportunities, student well-being, and supporting innovation and impactful projects to build a sustainable future. KEDGE Business School is AACSB, EQUIS and AMBA-accredited, EESPIG, BSIS and Qualiopi-certified and is a member of the Conférence des Grandes Ecoles. It is also recognised by the French government, with officially approved programmes. KEDGE is ranked 32nd by the Financial Times in the European Business School rankings and 24th globally for its Executive MBA in 2025.
Campus facilities & Student life
Marseille Campus
KEDGE Business School’s Marseille campus offers a unique learning environment between the Mediterranean Sea and the Calanques National Park. The campus combines modern facilities, collaborative spaces and innovation hubs designed to enhance both academic and professional experiences. Students benefit from state-of-the-art infrastructures including lecture theatres, entrepreneurship spaces, coworking areas and sports facilities. Marseille also provides an international and multicultural atmosphere, making it an ideal city for students seeking both academic excellence and quality of life.
Bordeaux Campus
Located on the Talence university campus, KEDGE Bordeaux provides a dynamic and innovative environment dedicated to learning, entrepreneurship and student life. Spread across 35,000 m², the campus features modern classrooms, trading rooms, coworking spaces, language laboratories and entrepreneurship accelerators. Its international atmosphere and strong connections with companies help students develop professional skills and global career opportunities. Close to the Atlantic coast and the Bordeaux vineyards, the campus also offers an exceptional quality of life for international students.
Paris Campus
Situated in the heart of Paris within the Lumière Building, KEDGE Paris campus combines academic excellence with a strong professional environment. The campus is designed around innovation, adaptability and collaboration, offering immersive learning spaces and modern digital facilities. Students benefit from direct proximity to major international companies and business districts, creating valuable networking and career opportunities. Paris also offers a vibrant cultural and international student experience, making it one of Europe’s leading destinations for higher education.
How to Apply?
Admission process
Steps
Create your profile on join.kedge.edu
Select your programme
Answer motivation questions
Upload required documents:
→ CV
→ ID (passport or national ID)
→ Latest diploma
→ Academic transcripts
→ School enrolment proof (if applicable)
→ English test for the long Track : TOEIC (720)/ IELTS (5.5)/ TOEFL IBT (70)/ Cambridge Preliminary (153)/ Duolingo (100)/ PTE (41)/ Linguaskill (153) - exemption for native english speakers or candidates who have had more than one year's work experience in an English-speaking country.
→ English test for the short Track : TOEIC (785)/ TOEFL IBT (79)/ IELTS (6)/ Cambridge First (160/B2)/ Cambridge Advanced (180/B2)/ Duolingo (105)/ PTE (50)/ Linguaskill (169) - exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country.
Optional documents:
→ Extra diploma(s)
→ Reference letter
→ Employment certificate
Pay the €120 fee by credit card**
**Incomplete applications (incl. missing payment) won’t be processed. Fee is non-refundable.
Mandatory testing for application process
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TOEFL TOEIC IELTS |
Application Checklist
Academic documents required
- Undergraduate Diploma copy
- GPA results
Administrative documents required
- 2 Photographs
- Photocopy of ID Card / Passport
- Photocopy of university degree
Scholarships & Financial Aid
At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan tailored to international candidates' backgrounds, countries of origin, situation, and prior educational achievements:
- Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 28.
- Excellence scholarship based on merit
- Social scholarship for registered students in full-time initial training who need financial assistance
- Solidarity scholarship for international applicants who need financial assistance to finance their studies
- Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
- Partner scholarships for applicants joining the school via a “pathway agreement” with a partner institution
- Alumni scholarship for alumni wishing to pursue further education at the school
- Kirsten Hoey scholarship for students from the USA
- Eiffel Excellence scholarship for students pursuing a master's or doctoral degree in France
Admissions office - Contacts
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