KEDGE Business School

MSc International Sport & Event Management

Programme Overview

The field of sport plays host to a number of professions concerned with the organisation, management and marketing of sport. People working in this arena are highly specialised, as the organisation of sports events requires specific skills that are constantly evolving. This Master of Science (Msc) ranked first in the EdUniversal 2026 index in the sport management category.

Curriculum (courses, subject modules)

Pathway Course

• Strategic thinking
• Financial performance
• Data management
• Generative bootcamp (artificial intelligence)
• Public speaking
• Visual communication & sustainable impact
• Business & socio-ecological transitions
• Sustainable environment for organisations
• Team management
• Human & AI collaboration
• Business & climate change
• Open Innovation Challenge (corporate project)

PRE-SPECIALISATION COURSES

• Sport management
• Marketing reconsidered
• Procurement

CHOICE OF EXPERIENCE

• Internship in France or abroad
• Academic partnership

Master of Science (MSc)

• Commercial business strategies in sport organisation
• Commercial & social sponsorship and operational activations
• Sport media consulting and event communication operational strategy
• Sport career services
• Event, experiential, social and cultural marketing for sport & e-sport
• International sport business projects and business intelligence
• Legal framework for sport competitions and their stakeholders*
• Strategic management and sales & digital marketing in sports organisations
• Brand management in sports organisations
• Fan experience & stadium strategic management
• Corporate social responsibility in sports and destination marketing
• Economics and finance of professional teamsports
• Celebrity & talent marketing management
• Contractual organisation of sport events*

*Courses also available in French

ALUMNI NETWORKING & COACHING

SPORTS EVENT STUDENT EXPERIENCE

FINAL DISSERTATION

SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

Admission conditions

Required diploma(s)

• 3 to 4 years of higher education

Tuition & Fees

Between 18 000 and 27 700 €

Employment opportunities & career impact

Annual salary after graduation

• Average salary : 39 800 €

Average time for obtaining the first job offer

90% of graduates find a job within 6 months after graduation

Employment opportunities

This high-level programme has trained more than 500 managers in 20 years, who now work for major companies and international sporting organisations holding senior positions such as:

• Head of Partnership/Sponsorship,
• Business Manager,
• Brand Manager,
• Project Manager - Events,
• Guests Services Manager,
• Head of Sponsoring and Public Relations,
• Communication Manager,
• Head of Marketing/Merchandising/Ticketing,
• Head of Promotion for Sport Brands,
• Stadium Manager, Consultant in Sport Marketing,
• Hospitality Manager

Application Deadlines

Application deadlines

The selection period for the intake at KEDGE runs from October to July. Several interview sessions are offered until the programme is filled.

Faculty profiles

About KEDGE Business School:

KEDGE Business School is a benchmark French business school with 4 campuses in France (Paris, Bordeaux, Marseille and Toulon), 4 associated campuses in France (Avignon, Bastia, Bayonne and Mont-de-Marsan,) and 5 associated campuses abroad (2 in China, in Shanghai and Suzhou, 2 in Africa in Dakar and in Adibjan, and 1 in India at Mumbai). The KEDGE community is made up of 16,000 students (32% of whom are international students), 224 full-time lecturers (46% of whom are international), 388 international academic partners and 94,000 graduates worldwide. KEDGE offers a portfolio of 40 training programmes in management and design for students and industry professionals. It also provides customised educational programmes for businesses at national and international levels. Since 2020, KEDGE has established its own Apprenticeship Training Centre (CFA). Through its KEDGE IMPAKT strategy and its Foundation under the aegis of the Fondation de France, the school accelerates ecological and social transitions and empowers youth. It is committed to equal opportunities, student well-being, and supporting innovation and impactful projects to build a sustainable future. KEDGE Business School is AACSB, EQUIS and AMBA-accredited, EESPIG, BSIS and Qualiopi-certified and is a member of the Conférence des Grandes Ecoles. It is also recognised by the French government, with officially approved programmes. KEDGE is ranked 32nd by the Financial Times in the European Business School rankings and 24th globally for its Executive MBA in 2025.

Campus facilities & Student life

Situated at the gateway to the Calanques National Park, the Luminy Campus has been completely renovated in line with the sustainable Mediterranean buildings approach within a beautiful natural environment. It is around 30 minutes away from the town centre by bus and a few kilometres away from Cassis, a small attractive town in Provence celebrated for its cliffs and Calanques but also its wines produced in the region. Thanks to the recent renovation project, the Luminy campus is positioning itself as one of the leaders in the field of education providing the most innovative facilities and teaching equipment. It offers its scholars exceptional living and working conditions. The creation and modernisation of spaces allows for a better adaptation to new teaching methods and improve the studying experience. The facilities have been redesigned as stimulating workplaces with a strong technological edge: 

•     Modular and adaptable classrooms
•     Auditoriums with varied seating capacities of which a sheltered outdoor one to accommodate up to 300 students
•     Brain bubbles (spaces dedicated to collective reflection sessions)
•     A Design School: since 2019, KEDGE Design School has joined the Luminy campus. The Design workshops of nearly 500m2 include a Maker Space (digital manufacturing workshop; wood and machining workshop; metal, resin/paint and ceramics area; modeling workshop), a computer room (digital drawing) and 3D modelling. Our School of Design integrated into our School of Management allows students to acquire cross-functional skills, to hybridise their careers and thus meet the expectations of companies.
•     The HUBs are unique work spaces that facilitates creation, collaboration and co-working. Students can produce videos (videomathon), discover 3D printing (Digital Workshop), listen to conferences or participate in yoga classes (as part of the Wellness Centre). A second Hub has been created within the new extension
•     KEDGE Entrepreneurship Daniel Carasso, a space dedicated to business start-ups equipped with the latest technologies. Set-up on 500m2 on the Marseille Campus, this online platform is committed to supporting hundreds of projects every year.
•     Various catering areas: Cafeteria, Food Truck, Sport Café, Columbus Café as well as a new space within the extension
•     An integrated relaxation/sports area with a fitness room, a city stadium and many sunny terraces
•     A developed community life with dedicated spaces
•     Nearby accommodations
•     Easy access to the campus with sustainable mobility as a priority
•     Lockers available for sports or personal belongings.

The extension and renovation project of the Luminy campus has permitted the reduction of its energy consumption by 20% thanks to the use of thermal insulation, energy regulation systems and the new energy-efficient lightning. The campus which is located on the edge of the Calanques National Park has been designed to respect its exceptional environment. The new infrastructures reduce the carbon footprint of students and collaborators by being directly attached to the BHLS (High Level Service Bus). In addition, the architecture, in line with the Sustainable Mediterranean Buildings (BDM) approach, incorporates green spaces (roof terraces, creation of agoras,etc).

Admission process

Steps

Mandatory testing for application process

Language level tests

TOEFL TOEIC IELTS Duolingo, Linguaskill, Cambridge Preliminary, PTE

Application Checklist

Academic documents required

• Undergraduate Diploma copy

Academic documents other

• Grades, recommendation letters

Administrative documents required

• 2 Photographs
• Photocopy of ID Card / Passport
• Photocopy of university degree

Scholarships & Financial Aid

At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan tailored to international candidates' backgrounds, countries of origin, situation, and prior educational achievements:
- Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 28.
- Excellence scholarship based on merit
- Social scholarship for registered students in full-time initial training who need financial assistance
- Solidarity scholarship for international applicants who need financial assistance to finance their studies
- Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
- Partner scholarships for applicants joining the school via a “pathway agreement” with a partner institution
- Alumni scholarship for alumni wishing to pursue further education at the school
- Kirsten Hoey scholarship for students from the USA
- Eiffel Excellence scholarship for students pursuing a master's or doctoral degree in France

See all scholarships

Admissions office - Contacts