Director's message, Cedric GHETTY - MSc Digital Marketing & Sales KEDGE Business School
France - Western Europe
E-Business and Digital Marketing
24

KEDGE Business School
MSc Digital Marketing & Sales

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CEDRIC GHETTYProgramme Director of KEDGE Business School

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies and users.  New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.

In a constantly shifting environment where skills develop rapidly and disciplines become increasingly specialised, companies need to be more agile than ever in order to address today's challenges.

The new MSc in Digital Marketing & Sales launched by KEDGE is designed to train students to acquire the analytical and business related skills needed to have a successful career in the digital ecosystem. Its pedagogy is built on a transversal vision based on 4 pillars: strategy, technique, design and digital marketing. Students will graduate as highly skilled digital marketing strategists.

You will discover in depth the overall digital marketing world focusing on the competences and knowledge you will need to build and put into action strategies with high added value for companies. The programme focuses on themes likes social media marketing, data analytics, digital strategy & content marketing, e-commerce management activities...

The MSc has a strong industry orientation & partnership approach with companies such as Oxatis, Aix-Marseille French Tech, Kaporal and Dentsu, Digitick, The Wagon, Vente-privée, Digital Virgo... It will give you the competencies required by today’s employers and opportunities to access to a position at a strategic and tactical level. You can benefits from careers into the industry or sub-discipline of marketing that really interests you like Digital Marketing Analyst, Social Media Manager, Communities and Social Media Specialist, E-CRM Project manager…

Dare join a triple crow Business School to specialize in digital marketing !

Choose a Master, an MS or an MBA in E-Business and Digital Marketing

Pictogramme The Sector of E-Learning

The e-business consists of introducing communication technologies to carry out the activities of a business. It is a change in the traditional concept of making business based on the access to internet to markets and resources in a world interconnected and globalized. This new approach covers the whole range of economic activities accomplished on the Internet, whether for the sale of products or the provision of services. The only universal requirement for e-business is a computer and an Internet connection.

Pictogramme Follow a Masters/MS/MBA in E-Business

The Master’s Degree in E-Business is aimed at digital enthusiasts who want to expand their skills and become high-level executives in management, marketing, communication and evolve in a highly technological environment. The prospective students should have an entrepreneurship spirit who wish to optimize the processes involved in demand, the design, configuration and integration of the set of elements of a virtual business project, both in the managerial and management areas and in the field of business administration and technological design. The objectives of the program are three: to acquire managerial skills in the digital sector, to know how to use all digital levers to generate economic activity in digital and to be propel to high-level positions in digital sector.

Pictogramme To Work in E-Business

According to Forbes, since 2007 and only in the USA, the E-Business sector, including fulfillment centers, has created 355,000 new jobs. That growth far exceeds the 51,000 jobs lost since 2007 in the "general retail" sector, which includes the brick and mortar retailers competing most directly with e-business: electronics stores; clothing, shoes and jewelry stores; sporting goods, hobby, musical instrument and book stores; and general merchandise stores, including department stores and super centers. Another data which proofs the importance of this sector is the growth of 11,9% in the first semester of 2019 in France. The specialization in this sector can lead to the following jobs: social media manager, digital entrepreneur, traffic analyst, E and M-Business project manager, product development manager E and M-commerce, SEO consultant, SMO consultant, director E-communication and online campaign manager

Pictogramme E-Business in 2019

In E-Business takes part in different aspects of the business world:

  • Traffic acquisition, traffic management and space purchase.
  • Big Data
  • Community management
  • Wed development, web design and video
  • Strategies and system’s development
  • E-Business strategies

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