All about this master, Master in Communication Studies Faculty of Human Sciences - Universidade Católica Portuguesa
Portugal - Western Europe
Corporate Communication
12

Faculty of Human Sciences - Universidade Católica Portuguesa
Master in Communication Studies

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Program overview

The Master's  offers the chance to learn a wide range of competences that boost students' integration into a labor market that requires professionals who are able to effectively respond to the new demands of content production and information management.

The course is known for the high employability rate of its students - 98%. It brings together sound theoretical training and the application of knowledge to concrete cases. Students are not only able to spend a semester abroad on the Erasmus program, but can also take part in "The Global Scholar Exchange Program".

Admission conditions

Required diploma(s) :

  • Bachelor

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 15820 € (EUR)
  • Minimum Salary : 10850 € (EUR)
  • Maximum Salary : 18200 € (EUR)

Average time for obtaining the first job offer : Less than 3 month.

Employment opportunities :

  • Corporate relations with the media and the market in general
  • Internal Communication
  • Formal or informal functions of leadership in professional and social contexts

Program enrolment information and statistics

Students Age
Average age 22 years

Campus facilities & Student Life

Located in the northern area of Lisbon, near "Cidade Universitária" - which houses the various faculties of the state-run oldest university in Lisbon, the University of Lisbon -, the National Library and the University Stadium, it extends over an area of 37,000 m². To the north of the campus a further area of around 12,000 m² is yet to be developed.

It can be reached by underground, several bus routes, car, bicycle, on foot.

As is usual in Portugal, students do not live on campus. A high percentage of the nearly 5,000 undergraduate and graduate students are residents of the Greater Lisbon area. They commute daily to attend classes.

However, UCP has one female hall of residence (RUF), outside the campus but close to it (a ten-minute walk).

The campus comprises three buildings interspersed with green spaces and parking lots.

The central building of the campus, called Edifício da Biblioteca Universitária João Paulo II, houses among others the main University Library, several research and post-graduate institutes, the Rector's office, the university's support services, the chapel, the bookshop and the stationery shop, as well as a Congress Centre (Centro de Congressos and Auditório Cardeal Medeiros).


Choose a Master, an MS or an MBA in Corporate Communication

Pictogramme The Sector of Corporate Communication

Every business and every company requires a communication strategy aligned with their business objectives. This communication must be unforgettable and efficient. It must cover the traditional and the online means. The results of an appropriate communication strategy are the understanding by the clients of the company and the product, the creation of the necessity and the creation of a link between them and the company. Corporate communication is a window of opportunity for your business and it can make the difference between succeed and failure. Thus, every business company decides to invest in their communication department with the objective to catch any new opportunity of growth and to be prepare to the future.

Pictogramme The Sector of Corporate Communication

The Master’s Degree in Corporate Communication is designed to train communication professionals in developing communication plans efficient, originals and creatives. They will be also prepared to work in companies and organizations as well as in communication agencies. These future professionals will be able to develop perfect communication, public relations and advertising strategies. Everything from an innovative manner. This prospective professionals will master the channels through which your target audience moves to approach the public in a more accessible way. Another work area is the definition and care of the business brand and reputation This can be the key for companies and communications consultants of the growth of an organization in the coming years.

Pictogramme To Work in Western Marketing

The digital transformations of recent years have conditioned the functioning of communication. The business world has been transformed by the digitalization, and companies, forced to modify their business strategies, have found new possibilities to reach the public more economically, directly and efficiently. Corporate Communication is responsible for transmitting any information message from a company to the public, acting as an intermediary or link between company and recipient. Its objectives relate to the brand, image, reputation and corporate identity of the company, social responsibility, internal/external communication and corporate crisis management. Corporate Communication offers numerous professional outcomes, such as relations with the media, management of databases, management of web content, management of the business brand and organization of events

Pictogramme Corporate Communication in 2019

The establishment of a direct communication in which citizens can express their concerns and opinions has changed the relationship between the target public, the organization, the access and among of information and the environment. This fact is due to the digitization phenomena and the impact of social networks, among another factors. Due to new technologies, it is important to improve the content and design of the company’s websites, social networks and virtual communities. Another important part of the job is to development of strategies and campaigns in mobile device applications and on social networks. Future workers must take into account the planning on offline and online channels, the creation of efficiently digital marketing strategies and the understanding the sales process in international contexts B2B.

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