All about this master, Master of Arts in Media and Communication International University in Geneva (IUG)
Switzerland - Western Europe
Corporate Communication

International University in Geneva (IUG)
Master of Arts in Media and Communication


Program overview


An overview of the dominant theories of media and communications;
Practical skills in managing communications in organizations and companies;
Insight into the latest developments in media tools and related-business areas;
Exposure to how global organizations communicate strategically and evaluate their initiatives;
Switzerland is a dynamic and multicultural learning environment.

Admission conditions

Required diploma(s) :

  • Bachelor

Tuition & Fees

Between 36400 and 36400 CHF

Between 30300 and 30300 €

Employment opportunities & career impact

Average time for obtaining the first job offer : 6 months

Employment opportunities :


MA-MC graduates have gone on to lead and manage communication and media projects for multinationals, governments and international organizations.

Career services:

The International University in Geneva provides for counselling to assist students in their career decisions. The International University in Geneva provides for Career Counselling to assist students

Program enrolment information and statistics

Students Age
Minimum age 23 years
Average age 27 years
Maximum age 45 years
Students Full Time work experience
Minimum Full Time work experience 15
Average Full Time work experience 2

Application Deadlines

Session 1
Application Deadline 30 July
Date of Eligibility 6 Aug
Admission result 13 Aug
Session 2
Application Deadline 15 Oct
Date of Eligibility 22 Oct
Admission result 29 Oct
Session 3
Application Deadline 4 Feb
Date of Eligibility 11 Feb
Admission result 18 Feb
Session 4
Application Deadline 29 Apr
Date of Eligibility 6 May
Admission result 13 May

Faculty profiles

The faculty at IUG in Switzerland, is international in experience, practical in orientation and focused on their teaching. The faculty members are student-centered and committed to foster a stimulating learning environment.

Campus facilities & Student Life

The International University in Geneva is located in the International Centre Cointrin (ICC), a modern business and secure environment featuring a five-star hotel, three restaurants and a fitness centre.

The campus is conveniently located near the International Airport minutes away from major highways, the railway station, the international organizations, Lake Geneva and the historic old town.

Choose a Master, an MS or an MBA in Corporate Communication

Pictogramme The Sector of Corporate Communication

Every business and every company requires a communication strategy aligned with their business objectives. This communication must be unforgettable and efficient. It must cover the traditional and the online means. The results of an appropriate communication strategy are the understanding by the clients of the company and the product, the creation of the necessity and the creation of a link between them and the company. Corporate communication is a window of opportunity for your business and it can make the difference between succeed and failure. Thus, every business company decides to invest in their communication department with the objective to catch any new opportunity of growth and to be prepare to the future.

Pictogramme The Sector of Corporate Communication

The Master’s Degree in Corporate Communication is designed to train communication professionals in developing communication plans efficient, originals and creatives. They will be also prepared to work in companies and organizations as well as in communication agencies. These future professionals will be able to develop perfect communication, public relations and advertising strategies. Everything from an innovative manner. This prospective professionals will master the channels through which your target audience moves to approach the public in a more accessible way. Another work area is the definition and care of the business brand and reputation This can be the key for companies and communications consultants of the growth of an organization in the coming years.

Pictogramme To Work in Western Marketing

The digital transformations of recent years have conditioned the functioning of communication. The business world has been transformed by the digitalization, and companies, forced to modify their business strategies, have found new possibilities to reach the public more economically, directly and efficiently. Corporate Communication is responsible for transmitting any information message from a company to the public, acting as an intermediary or link between company and recipient. Its objectives relate to the brand, image, reputation and corporate identity of the company, social responsibility, internal/external communication and corporate crisis management. Corporate Communication offers numerous professional outcomes, such as relations with the media, management of databases, management of web content, management of the business brand and organization of events

Pictogramme Corporate Communication in 2019

The establishment of a direct communication in which citizens can express their concerns and opinions has changed the relationship between the target public, the organization, the access and among of information and the environment. This fact is due to the digitization phenomena and the impact of social networks, among another factors. Due to new technologies, it is important to improve the content and design of the company’s websites, social networks and virtual communities. Another important part of the job is to development of strategies and campaigns in mobile device applications and on social networks. Future workers must take into account the planning on offline and online channels, the creation of efficiently digital marketing strategies and the understanding the sales process in international contexts B2B.

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