All about this master, MSc Digital Marketing & Sales KEDGE Business School
France - Western Europe
E-Business and Digital Marketing
24

KEDGE Business School
MSc Digital Marketing & Sales

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Program overview

The new MSc in Digital Marketing & Sales launched by KEDGE is designed to train students to acquire the analytical and business related skills needed to have a successful career in the digital ecosystem. Its pedagogy is built on a transversal vision based on 4 pillars: strategy, technique, design and digital marketing. Students will graduate as highly skilled digital marketing strategists.

The MSc has a strong industry orientation & partnership approach. It will give you the competencies required by today’s employers and opportunities to access to a position at a strategic and tactical level.

Curriculum (courses, subject modules)

Teaching

3 Modules, 12 Classes, 360 hours

The teaching aims to provide the practical and theoretical skills that Marketing Digital and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

STRATEGY

  • NICT law and IT Security
  • Business Model & Digital Economy
  • Digital Management Project
  • E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)

DESIGN & TECHNOLOGY

  • CMS E-commerce and Search Engine Optimisation (Technique)
  • UX Design and Web Ergonomics
  • Graphic design (Indesign/Photoshop/Video/Infographics)

DIGITAL MARKETING

  • Digital Strategy & Content Marketing (Inbound, Brand Content)
  • Social Media (Community Management and SMO) and Influence Marketing
  • Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
  • Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
  • Adwords (Certification)

 

 

Practical

The goal of the experiential module is to immerse the students in the practice of digital, through different "Experiences" complementary to the teachings. The idea is to concretely put into practice what has been learned during the courses and to confront them with the professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.

SEMESTER 1

  • Onboarding seminar: Disrupt your mind (Design Thinking & Coding) - 1st week of the autumn term
  • Soft skills - October
  • Study Trip - November
  • Boot Camp - December
  • Conferences - October/November/December

SEMESTER 2

  • Job Dating - January/February
  • Hackathon - March
  • Soft skills - March
  • Disintegration - April
  • Boot Camp - April
  • Conferences - January/February/March

CONSULTING PROJECT

1 day a week from November to end March

INTERNSHIP FROM 4 TO 6 MONTHS

Admission conditions

Required diploma(s) :

  • Bachelor
  • Master

Employment opportunities & career impact

Employment opportunities :

MANAGEMENT

  • Head of Digital Marketing
  • Head of E-Commerce
  • Head of Digital Customer Experience

TEAM MANAGEMENT

  • E-Commerce Manager
  • Digital Communication Manager
  • Digital Strategy Consultant
  • Traffic and Acquisition Manager
  • E-Business Commercial Engineer
  • User Experience Manager

PROJECT MANAGEMENT

  • Web Product Manager
  • Digital Product Manager
  • Digital Marketing Product Manager
  • E-CRM Project Manager
  • Digital Web Sales
  • Social Media Manager
  • Traffic Manager

Application Deadlines

MSc in 1 year :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Marseille

Language : English

MSc in 2 years :

Admission level : Bachelor's degree

Duration : 30 months

Degree : Master of Science

Campus : Marseille

Language : English


Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.

FIRST FRENCH MANAGEMENT RESEARCH SCHOOL

KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.


Campus facilities & Student Life

MARSEILLE CAMPUS

The Marseilles campus is located in the 9th arrondissement, in pleasant surroundings close to the calanques. It is well connected in terms of public transport (with Line 21 serving the city centre

Accommodation

The 9th, 8th and 6th arrondissements are the best ones to look at.

The liveliest and best areas to live in Marseilles city centre are Préfecture, Castellane, Perier, and Cours Julien.

The school is located in the 9th arrondissement, in the Luminy area. As a general rule, it is advisable to choose somewhere that is close to a Bus 21 stop which goes straight to the school.

You can check public transport in Marseilles at: http://www.rtm.fr/

Spaces in residences are limited especially during the Fall semester thus we recommend our International students to look into off-campus accommodation as well.

KEDGE Business School proposes rooms in 2 main student residences which are located on Luminy Campus (Alotra and Estudines).

The monthly rent may vary between 260€ and 470€ (depending on the room size and the residence). 
Reservation for rooms on campus need to be done at least 3 months in advance and directly to the Housing department itself. Rooms are allocated on a first-come, first-served basis.

Residences in town

·         Easymomenthome

·         Furnished Apartments in Marseilles

·         Odalys Campus

·         Estudines

Partner agencies of Kedge Immo Marseille

·         Guisimmobilier

·         Easymomenthome

·         Nespick

·         Studentmundial

·         Axis estate agent

Group Facebook of student offers of Kedge BS

Further information about on campus residences and housing options in Marseille can be found in the International Student Handbook.

Visit also our international housing platform www.housinganywhere.com This website is free to use and operating on a student-to-student basis

KEDGE Contact :

Mihaela Gamerre - International Student Office

logementmarseille@kedgebs.com

+33 (0)4 91 82 73 14

 

Arrival information

Pick up assistance

The closest airport to travel to Marseille is the Marseilles-Provence Airport in the city of Marignane which is located at 30 minutes by car from Marseille town center.

The easiest way to get to town (to the Saint-Charles train station) is to take the airport shuttle:
It leaves every 20 minutes from 5:10am to 00:10am and costs 8,50€ one way and takes 30 minutes.

From the train station, KEDGE BS and its International Students Association InterAct offer each semester a pick-up assistance (free service) to reach our campus. The dates of the pick-up service will be communicated through the dedicated orientation session KEDGE BS website.

Integration

The InterAct association supports the International Student Office in facilitating the integration of international students among the French students through the organization of activities all year round.

Do not hesitate to contact The InterAct association on Facebook

Life in Marseille

Please download the International Student Handbook for more information related to the city of Marseille, transportation, accommodation, estimated expenses, health & insurance, banks, visas, scholarships.

Visit the campus

Download files

Student handbook - Marseille (PDF - 2.8 MB)


Choose a Master, an MS or an MBA in E-Business and Digital Marketing

Pictogramme The Sector of E-Learning

The e-business consists of introducing communication technologies to carry out the activities of a business. It is a change in the traditional concept of making business based on the access to internet to markets and resources in a world interconnected and globalized. This new approach covers the whole range of economic activities accomplished on the Internet, whether for the sale of products or the provision of services. The only universal requirement for e-business is a computer and an Internet connection.

Pictogramme Follow a Masters/MS/MBA in E-Business

The Master’s Degree in E-Business is aimed at digital enthusiasts who want to expand their skills and become high-level executives in management, marketing, communication and evolve in a highly technological environment. The prospective students should have an entrepreneurship spirit who wish to optimize the processes involved in demand, the design, configuration and integration of the set of elements of a virtual business project, both in the managerial and management areas and in the field of business administration and technological design. The objectives of the program are three: to acquire managerial skills in the digital sector, to know how to use all digital levers to generate economic activity in digital and to be propel to high-level positions in digital sector.

Pictogramme To Work in E-Business

According to Forbes, since 2007 and only in the USA, the E-Business sector, including fulfillment centers, has created 355,000 new jobs. That growth far exceeds the 51,000 jobs lost since 2007 in the "general retail" sector, which includes the brick and mortar retailers competing most directly with e-business: electronics stores; clothing, shoes and jewelry stores; sporting goods, hobby, musical instrument and book stores; and general merchandise stores, including department stores and super centers. Another data which proofs the importance of this sector is the growth of 11,9% in the first semester of 2019 in France. The specialization in this sector can lead to the following jobs: social media manager, digital entrepreneur, traffic analyst, E and M-Business project manager, product development manager E and M-commerce, SEO consultant, SMO consultant, director E-communication and online campaign manager

Pictogramme E-Business in 2019

In E-Business takes part in different aspects of the business world:

  • Traffic acquisition, traffic management and space purchase.
  • Big Data
  • Community management
  • Wed development, web design and video
  • Strategies and system’s development
  • E-Business strategies

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Additional information / brochure

Video interview with the program director

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