Director's message, Dominique BILLON - MSc Marketing & Brand Management - Communication et Management d'Evènement KEDGE Business School
France - Western Europe
Event and Leisure Management
8

KEDGE Business School
MSc Marketing & Brand Management - Communication et Management d'Evènement

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DOMINIQUE BILLONProgramme Director MSc Marketing & Brand Management of KEDGE Business School

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.

Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the programme at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.

They all share the same aim: to help future graduates to be at the very pinnacle of their ability and to succeed in their future careers.

Choose a Master, an MS or an MBA in Event and Leisure Management

Pictogramme The Sector of Event and Leisure Management

Event and Leisure management is a new sector of enterprise that has a focus on sustainability. Tourism is a challenging but rewarding industry and an education in this sector leads to a vibrant and evolutionary career that is marked by constant change and growth. To be a part of such a ever evolving industry means that for years to come they will be able to obtain a plethora of exciting skills. This is a very social sector that will allow those within it to establish life skills throughout their professional growth within the sector. Involvement in event and leisure management will allow people to have contact with people from all over the world; making it a truly enriching experience.

Pictogramme Follow a Masters/MS/MBA in Event and Leisure Management

Obtaining a higher degree in Event and Leisure Management would see students learning about the fundamental characteristics of the tourism industry. Courses regarding business will also be at the core of their education as those who study event management must know skills such as coordination, human resourcing, and consolidation of tasks which are all business aspects. Students can also train locally or overseas in this industry as a part of their schooling, with a specific focus on their area of event and leisure management being emphasized. What makes this educational field unique is that there is a concentration on hands on experience; making this an interactive experience for students who pursue degrees in this field.

Pictogramme To Work in the Specialty Sector of Event and Leisure Management

Working in this industry can ensure a wide array of different career opportunities. For example, students will have exposure to all industries but can specifically choose to work in varying sectors such as Event tourism, Art tourism, or Sports tourism. Any specific interest that one is passionate about can be found as a career focus in this field. Jon descriptions in this field include overseeing events, organizing circuits for major entertainment entities such as cruise ships and travel agencies. One could also find themselves working for in the hotel industry implementing changes and sector shifts to ensure guests have rewarding experiences no matter where they come from. This is truly an industry that makes the world smaller.

Pictogramme Event & Leisure Management in 2019

This year, the sector of Event and Leisure Management is focused on global trends. Sectors of tourism has extended to technology tourism as we enter the new age of digitalization. In addition to technological tourism, there is a connection to the sector of social media tourism as well. Technology is affecting tourism this era because of aspects such as, firstly, there are the smartphone developments to consider that are so significant to our society. There has been a rush recently to further digitalize tourism; through tools such as the smartphone where you can check in for flights, book hotels, and deal with practically every other aspect of tourism that exists. There is also the newly developed field of biometrics that affects the event management sector. Biometrics refers to the practice of identity recognition through technology. This involves finger print recognition, electronic passports, and other means of digital recognition.

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Italy
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Australia
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Belgium
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Poland
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U.S.A.
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France
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Australia
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France
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Australia
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United Kingdom
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Spain
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France
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United Kingdom
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Spain
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United Kingdom
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Ireland
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France
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Australia
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Denmark
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U.S.A.
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Hong Kong (S.A.R.,China)
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U.S.A.
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United Kingdom
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United Kingdom
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France
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Greece
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United Kingdom
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U.S.A.
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Austria
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United Kingdom
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U.S.A.
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South Korea
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New Zealand
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Spain
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France
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Colombia
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U.S.A.
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France
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United Kingdom
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U.S.A.
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