All about this master, MBA Marketing Management Mongolian University of Science and Technology (MUST) - Graduate School of Business
Mongolia - Far East Asia
Marketing
19

Mongolian University of Science and Technology (MUST) - Graduate School of Business
MBA Marketing Management

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Program overview

Accepted by the Professional Education Office of the Mongolian Ministry of Education and Science on 10th November 2009, the Master Curriculum of "Marketing Management" approved by the President of Mongolian University of Science and Technology is being complied with in educational processes.

Objectives of this program: ‘’This program is aimed at studying development and management of Marketing at organizations, and preparing skillful specialists with strong knowledge in order to meet market demands.’’ Our educational policy is being provided with this purpose in mind.

In accordance with law and rules for higher education, the "Marketing Management" curriculum adhered to by the Marketing & Production professorship of CSMS, as a unit executing this program, was reapproved after being accepted by the chair of Professional Education Office of the Mongolian Ministry of Education and Science on 10th July, 2009.

Curriculum (courses, subject modules)

Curriculum of Marketing management MASTER program developed by SBAH of MUST

Index: Е340500

Course code

Course name

Credit

Pre-

requisite

Term

Language of instructions

GENERAL HIGH EDUCATION COURSES:

12

A. Compulsory courses :

10

D.MT711

Econometrics

3

D.MT211

Optional

English

S.PS701

Research methodology I

1

Optional

English

D.PS702

Research methodology II

2

S.PS701

Optional

English

S.SS702

Economics philosophy

2

Optional

English

S.SW701

Business applications program

2

Spring

English

B. ELECTIVES :

2

S.EL701

English IV

2

Spring

English

S.RL701

Russian IV

2

Fall

Russian

SPECIALIZED COURSES:

18

A. Compulsory courses:

12

D.BA704

Brand management

3

D.BA317

Spring

English

D.PM705

Marketing strategy

3

D.BA317

Spring

English

D.PM714

Marketing analysis, modeling

3

D.BA313

Fall

English

D.PM724

Research work seminar I

1

Optional

English

D.PM725

Research work seminar II

1

D.PM724

Optional

English

D.PM726

Research work seminar III

1

D.PM726

Optional

English

B. ELECTIVES :

6

D.BA701

Strategic management

3

D.BA201

Fall

English

D.BA706

Foreign trade management

3

D.BA202

Spring

D.BA708

Admission conditions

Required diploma(s) :

  • Bachelor

Minimum working experience required : 2 years

Tuition & Fees

Between 2950 and 3100 USD

1 credit hour equals to approximately &80 US but it can be fluctuated a bit depending on exchange rate of US dollars.

1 credit hour equals to approximately &80 US but it can be fluctuated a bit depending on exchange rate of US dollars.

 

Applying to the MUST/CSMS

A student who desires to study at MUST has to done following documents to the International Cooperation Office three months prior:

· A completed application form; /available to download/

· A completed medical form including HIV/AIDS test;

· A copy of passport (a page containing passport extension at least three years, if it is extended)

· A copy of diploma or certificate

· Three photos /4x5cm/

International students should send the documents to the International Cooperation Office at the following address:

International Cooperation Office:

Mongolian University of Science and Technology

P.O.Box 46/520, Ulaanbaatar, Mongolia

Baga toiruu 34. Sukhbaatar district, Ulaanbaatar, Mongolia

Tel: 976-11-329081 Fax: 976-11-326409

Email: ico@must.edu.mn

Upon receipt of all documents the ICO staff will send an invitation through the Ministry of Foreign Affairs of Mongolia to the Mongolian Embassy or Consulate in your country or nearest country. International students should enter "S" category visa.

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 800 $ (USD)
  • Minimum Salary : 600 $ (USD)
  • Maximum Salary : 1500 $ (USD)

Average time for obtaining the first job offer : immediately

Employment opportunities :

As MBA programs were accredited by US based the ACBSP (Accreditation Council for Business Schools and programs) in November 2014. Therefore graduates shall be accepted worldwide as top managers.

Program enrolment information and statistics


Application Deadlines

Session 1
Application Deadline 2015.08.11
Date of Eligibility 2015.08.19
Date / period for personal interview 2015.08.21
Admission result 2015.08.24
Session 2
Application Deadline 2015.11.03
Date of Eligibility 2015.11.10
Date / period for personal interview 2015.11.15
Admission result 2015.11.22

Faculty profiles

Composition of a team delivering the program:

Our team has a professor, an associate professor. Other teachers are being studied in a doctoral degree course and preparing to defend a doctoral degree in order to keep consistency in human resources. When our school recruits new faculty resources for this professorship, it complies with faculty selection procedures of MUST. Moreover, aiming at shaping excellent faculty composition with skillful teachers, master graduate students are allowed to work as a contracted teacher by training under control of an associate professor. Those contracted teachers should also be selected in accordance with the selection procedure.

Faculty composition of Marketing &Production professorship

Table 1

Teachers’ name

Academic title

Position ranking

School, qualification, diploma number

1.

Ganchimeg.J

Doctor (Ph.D), Associate professor

Leading professor

Doctor at laboratory, Medical institute in1994

Communication engineer, MUST in 2000

Master of Marketing manager, CSMS in 2002 /F20083691/

Doctor of Business administration, CSMS in 2008 /DP20120222/

2.

Oyuntsetseg.L

Doctor (Sc.D), professor

Deputy director of Research & Innovation

National economy institute, Irkutsk, Russia in 1982-1987

Fellow in Mongolian National University, 1994-1998

Doctor (Ph.D) in Plekhanov Economic academy, Russia in 2004-2007, /2011574/,

Doctor (Sc.D) of economic science in 2009 /P20060103/

3.

Narangerel.B

Doctor (Ph.D), Associate professor

Professor (50%)

Mongolian university of agriculture in 1974-1979

Doctor (Ph.D) of economic science in Sankt-Petersburg Forestry Technical Academy, Russia, 1994 /00090/DP0009/

4.

Otgontsetseg.L

Doctor (Ph.D), Associate professor

Associate professor (50%)

Doctor (Ph.D) of Managerial science in 1999, /99001/, /DP20040098/

Master of Business administration in1997

Bachelor at Mendeleev University of chemistry-technique in 1982

5.

Ariunaa.Kh

Doctor (Ph.D),

Associate professor

Bachelor of International business administration at CSMS in 1996-2000

Master of master of Financial Management at CSMS in 2000-2001

Doctor (Ph.D) of Managerial science at MJSTS in 2003-2008 /F20090225/

6.

Ganbaatar.D

Doctor (Ph.D),

Senior lecturer

Doctor (Ph.D) at CSMS of MUST in2013 /F20132304/

Master of International business administration at CSMS in 2001 – 2002

7.

Oyuntungalag.B

master

Senior lecturer

Master of Business administration in Marymount University of Virginia, USA, 2009

Master of Business administration at CSMS of MUST in 2000

Bachelor of Business administration at CSMS of MUST in 1999

8.

Bayarmaa.D

master

Lecturer

9.

Zaya M

master

Lecturer

Bachelor in Production management of Business administration at Light Production Institute in 1998-2002

Master in Production management of Business administration at CSMS of MUST in 2002-2004

10.

Garavkhuu.T

master

Lecturer

Master in Production management of Business administration at CSMS of MUST in 2005 – 2007

Bachelor in Production management of Business administration at CSMS of MUST in 2001 – 2005

11.

Saruul-Erdene.M

master

Lecturer

Doctor student at CSMS of MUST since 2013

Master in Marketing management of Business administration at CSMS of MUST in 2005 – 2007

Bachelor of International business administration at CSMS of MUST in 2001 – 2005

12.

Tamir O

master

Lecturer

studying in Japan to recieve a doctoral degree

13.

Enkh-Amar Ch

master

Lecturer

Bachelor in Marketing management of Business administration at CSMS of MUST in 2004-2008 Master at CSMS of MUST in 2009-2010

14.

Uyanga E

master

Lecturer

Bachelor in Marketing management of Business administration at CSMS of MUST in 2006-2010 Master at CSMS of MUST in 2010-2011

15.

Batbayar J

master

Training assistant

Bachelor of Tourist management, geography in ''Oyuny urguu'' institute, 2004-2008

Master in Marketing management of Business administration at CSMS of MUST in 2011-2012

15 scholars and teachers from CSMS and other affiliated schools of MUST teach general education and specialized courses of the ‘’ Marketing management’’ program at a master degree.

Faculty composition of program executives

Table 2

#

Teachers’ name

Academic title


Campus facilities & Student Life

Mongolian University of Science and Technology was founded in 1959.With its superior quality service to society, MUST has proved itself to be a leading national university in providing the highest quality of education and producing a great number of leading engineers in the fields of science, technology and engineering. Over 36 thousand of our undergraduate, graduate and postgraduate students have built themselves both an inclination and a capacity to inquire that will serve them well throughout their lives and learn to analyze issues from a variety of perspectives and to synthesize what they learn into personal and professional decisions that are ethical and socially responsible. CSMS, as one of branch schools of MUST, has 110 faculty and staff. From these, 96 are fulltime faculty, from which 26 have a doctor’s degree and 70 have a master’s degree. Of the faculty, 46 are male and 50 are female 19.8% of the faculty have been working 1-5 years, 25% of faculty 6-10 years, 12.5% of faculty 10-15 years, 4% of faculty 16-20 years, 14.5% of faculty 25-30 years and 24.2% of faculty have been working more than 30 years. CSMS of MUST is located in the 2nd khoroo, Ikh-Toiruu 13381, Bayanzurkh district, Ulaanbaatar, Mongolia. It is placed in a four-storied premise with an area of 8064 square meters, The school has an education building, including 97 classrooms and various auditoriums, letting 1540 students study in one shift. There are 27 lecture auditoriums, 13 laboratories, a gymnasium and 10 fully equipped computer laboratories. 49.4 percent of classrooms and rooms are designed to offer education services. This reveals that working and learning conditions for faculty and students fully meet standard requirements, and that the school’s space is sufficient. This school has a five-storied dormitory of usable 6648 square meters. 350 students live in it. The dormitory is separated into suites, with one suite housing six students. Each suite is equipped with a bathroom and a shower. The dormitory is equipped with the following:

ü A set of computers, television, audio system for public use;

ü Public kitchen, a water boiler, a fridge;

ü Public telephone on the ground floor;

ü A bathroom for men on the third floor, a bathroom for women on the second floor;

ü Luggage room;

ü A reading hall with 20 seats and 754 books;

ü An Internet room with 10 computers set up in 2009.

A school canteen has 16 desks with 64 seats and it offers a variety of dishes, snacks and beverages.

It serves on average over 1000 students and teachers in double scale every day. In 2009-2010 academic year, a two room medical center was opened. It was equipped with all necessary equipment and tools for providing fist aid. An experienced doctor who majored in Bulgaria is available for serving students, teachers and other staff. A gymnasium is open for all of the learners, and in 2010-2011 academic year a fitness club was equipped with a complex setting which is available for students, faculty and staff.

There are two auditoriums and a laboratory in the professorship of management. A business-incubator laboratory and a scientific library are usually used for master students who are writing graduate work, and other laboratories serve students. The availability of modern advanced technologies for educational in our school is getting better year by year. For example, 24-hour access to the Internet in the dormitory allows students to study regardless time and distance.

Teachers’ rooms, cabinets, furniture, facilities applied in training fully meet contemporary requirements, and faculty are able to work beyond working hours. In 2010-2011 academic year, classrooms, auditoriums and staff rooms were redecorated and furniture was changed. Professors and teachers are able to work in overall Internet conditions of 1GBPS speed and they are provided with all necessary equipment and tools designed for teaching. There are 324 computers for educational use in CSMS, and 17 computers are used for faculty of this professorship, 56 desktops are placed in laboratories, 5 laptops are used in laboratory use. In training, we generally utilize Microsoft Office (Word, PowerPoint, Excel, Access, Project, Visio, Publisher), and all programs of the Adobe set (Photoshop, Dreamweaver, Reader, Flash, Aftereffect гэх etc.,) besides using specific professional programs. While offering educational processes, school and faculty pay much attention to purchasing and installing necessary software for training which meets market demands, professional applications, as well as focus on student training for using this software. Furthermore, as our school specializes in information technology, we are aiming to focus on delivering education with programs which meet world standards.

Supplying students with books, textbooks and handbooks is one of essential factors in implementing the Human resource management program’s master degree. CSMS has a consistent policy of supplying books, textbooks and methodological handouts required for delivering education. This is reflected in faculty and professorship’s plans, and controlling implementation with performance of result-based contract and self-assessment reports. Order of purchasing new books is determined by school administration based on faculty requests.

By visiting http://opac.must.edu.mn/, the address of MUST’s electronic catalogue, faculty and students are able to search for necessary books, textbooks, and printed materials by three criteria: book name, author, and key words. Currently, Table 6 shows library books classified into three groups such as general education, professional and specialized courses applied in Human resource management program at master degree.

Books and textbooks applied in the Marketing management program

Table 3

#

Course name

Type and number of textbooks classified by language

Total type

Total unit

Mongolian

Russian

English

Type

Unit

Type

Unit

Type

Unit

1

Research methodology

5

22

1

1

2

3

8

26

2

Strategy management

2

8

9

13

25

37

36

58

3

Economics philosophy

14

100

13

47

221

250

348

397

4

Business applications program

2

10

2

2

5

5

9

17

5

Marketing strategy

10

28

15

52

6

6

10

28

6

Brand management

18

58

8

10

14

17

18


Choose a Master, an MS or an MBA in Marketing

Pictogramme The Sector of Western Marketing

Nowadays, the companies have to sell their products and offers in a high competitive and dynamic world. The new technologies and the amount of data available owe the companies to invest a large extent of their resources in Marketing and Sales. The finality is to create an unique brand which can be sell in different western target markets profiting of the data analysis and the new channels of communication, such as social media or blogs.

Pictogramme Follow a Masters/MS/MBA in Western Marketing

The Master in Western Marketing looks for the students to finish with the capacities of understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy. The will acquire the techniques to obtain information about the market situation and the different scenarios. Therefore, the students will develop the skills necessary in identifying opportunities, threats and changes to the company’s competitive environment and they will be able to adapt the company’s strategy according to possible scenarios in order to create the best business strategy. Also a clear understanding of the commercial trends and be able to change and adapt to the dynamic environment in order to overcome the competence.

Pictogramme To Work in Western Marketing

Western Marketing is a rising sector due to the increase in the use of data, the diversity of ways to access the target market and the IT tech advances, the futures prospectives up to 2024 are: a 19 percent rate of growth for marketing research analysts, about a 9 percent in marketing managers and 6 percent in social media managers.

There are various job titles for Marketing expertise, including product manager, brand manager, digital marketing manager, key account manager or marketing technician

Pictogramme Western Marketing in 2019

In a globalized world, companies are working relentlessly to adapt to the western interconnected world. They required for their new professionals develop strategic thinking to enter in new markets with an international western perspective. Another necessary ability is to be able make informed decisions in a global and dynamic environment and see market opportunities using a big quantity of data. It is important to be able to apply the principles of international western brand construction and management, creating products adapted for international western markets.

Due to new technologies, it is important to optimize the quality and content of the company’s websites, social networks and virtual communities. The development of strategies and campaigns in mobile device applications, as well as on social networks, is a remarkable part of the job. Future workers must take into account the planning on offline and online channels, the creation of efficiently digital marketing strategies and the understand the sales process in international contexts B2B

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