All about this master, Master in Communication, Marketing & Advertising Faculty of Human Sciences - Universidade Católica Portuguesa
Portugal - Western Europe
Marketing
19

Faculty of Human Sciences - Universidade Católica Portuguesa
Master in Communication, Marketing & Advertising

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Program overview

This Master’s Degree provides the chance to learn a wide range of competences and develop skills that boost student integration into job markets increasingly requiring professionals able to answer and outpace the new demands for content production and internal and/or external information management.

The program is renowned for the high employability rate of its students. This stems from its combination of sound theoretical training and the application of knowledge to concrete cases in order to boost student autonomy when carrying out professional projects as well as scientific research.

Admission conditions

Required diploma(s) :

  • Bachelor

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 15820 € (EUR)
  • Minimum Salary : 10850 € (EUR)
  • Maximum Salary : 18200 € (EUR)

Average time for obtaining the first job offer : Less than 3 months

Employment opportunities :

  • Corporate relations with internal and external stakeholders
  • Internal communication
  • Press offices
  • Advertising agencies
  • Consulting in marketing and advertising

Program enrolment information and statistics

Students Age
Average age 22 years

Campus facilities & Student Life

Located in the northern area of Lisbon, near "Cidade Universitária" - which houses the various faculties of the state-run oldest university in Lisbon, the University of Lisbon -, the National Library and the University Stadium, it extends over an area of 37,000 m². To the north of the campus a further area of around 12,000 m² is yet to be developed.

It can be reached by underground, several bus routes, car, bicycle, on foot.

As is usual in Portugal, students do not live on campus. A high percentage of the nearly 5,000 undergraduate and graduate students are residents of the Greater Lisbon area. They commute daily to attend classes.

However, UCP has one female hall of residence (RUF), outside the campus but close to it (a ten-minute walk).

The campus comprises three buildings interspersed with green spaces and parking lots.

The central building of the campus, called Edifício da Biblioteca Universitária João Paulo II, houses among others the main University Library, several research and post-graduate institutes, the Rector's office, the university's support services, the chapel, the bookshop and the stationery shop, as well as a Congress Centre (Centro de Congressos and Auditório Cardeal Medeiros).


Choose a Master, an MS or an MBA in Marketing

Pictogramme The Sector of Western Marketing

Nowadays, the companies have to sell their products and offers in a high competitive and dynamic world. The new technologies and the amount of data available owe the companies to invest a large extent of their resources in Marketing and Sales. The finality is to create an unique brand which can be sell in different western target markets profiting of the data analysis and the new channels of communication, such as social media or blogs.

Pictogramme Follow a Masters/MS/MBA in Western Marketing

The Master in Western Marketing looks for the students to finish with the capacities of understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy. The will acquire the techniques to obtain information about the market situation and the different scenarios. Therefore, the students will develop the skills necessary in identifying opportunities, threats and changes to the company’s competitive environment and they will be able to adapt the company’s strategy according to possible scenarios in order to create the best business strategy. Also a clear understanding of the commercial trends and be able to change and adapt to the dynamic environment in order to overcome the competence.

Pictogramme To Work in Western Marketing

Western Marketing is a rising sector due to the increase in the use of data, the diversity of ways to access the target market and the IT tech advances, the futures prospectives up to 2024 are: a 19 percent rate of growth for marketing research analysts, about a 9 percent in marketing managers and 6 percent in social media managers.

There are various job titles for Marketing expertise, including product manager, brand manager, digital marketing manager, key account manager or marketing technician

Pictogramme Western Marketing in 2019

In a globalized world, companies are working relentlessly to adapt to the western interconnected world. They required for their new professionals develop strategic thinking to enter in new markets with an international western perspective. Another necessary ability is to be able make informed decisions in a global and dynamic environment and see market opportunities using a big quantity of data. It is important to be able to apply the principles of international western brand construction and management, creating products adapted for international western markets.

Due to new technologies, it is important to optimize the quality and content of the company’s websites, social networks and virtual communities. The development of strategies and campaigns in mobile device applications, as well as on social networks, is a remarkable part of the job. Future workers must take into account the planning on offline and online channels, the creation of efficiently digital marketing strategies and the understand the sales process in international contexts B2B

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