All about this master, MSc International Sport & Event Management KEDGE Business School
France - Western Europe
Sports Management

KEDGE Business School
MSc International Sport & Event Management


Program overview

The field of sport plays host to a number of professions concerned with the organisation, management and marketing of sport. People working in this arena are highly specialized, as the organisation of sports events requires specific skills that are constantly evolving. This Master of Science (Msc) ranked first in the EdUniversal 2019 index in the sport management category.

Curriculum (courses, subject modules)


  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Fan experience & stadium management
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*



  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

*Courses also available in French








Admission conditions

Required diploma(s) :

  • Bachelor

Tuition & Fees

Between 16900 and 25800 euros

Short Track (4 years + of higher education):

- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,

- English level: TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2) /Cambridge Advanced (C1) - exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country. 


Long Track (3 years + of higher education):

- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,

- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.


Applications on our application website for the Condensed Track run from 1 October to 31 March 2023.

Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 35000 € (EUR)
  • Minimum Salary : 30000 € (EUR)
  • Maximum Salary : 60000 € (EUR)

Average time for obtaining the first job offer : 90% of graduates find a job within 6 months after graduation

Employment opportunities :

This high-level programme has trained more than 500 managers in 20 years, who now work for major companies and international sporting organisations holding senior positions such as:

  • Head of Partnership/Sponsorship,
  • Business Manager,
  • Brand Manager,
  • Project Manager - Events,
  • Guests Services Manager,
  • Head of Sponsoring and Public Relations,
  • Communication Manager,
  • Head of Marketing/Merchandising/Ticketing,
  • Head of Promotion for Sport Brands,
  • Stadium Manager, Consultant in Sport Marketing,
  • Hospitality Manager

Program enrolment information and statistics

Students Age
Minimum age 24 years
Average age 30 years
Maximum age 40 years
Students Full Time work experience
Average Full Time work experience 5
Maximum Full Time work experience 10

Application Deadlines

MSc in 1 year :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Marseille

Language : English

MSc in 2 years :

Admission level : Bachelor's degree

Duration : 30 months

Degree : Master of Science

Campus : 1st year in Bordeaux or Marseille - 2nd year in Marseille

Language : English

Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.


KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.

Campus facilities & Student Life

The campus in Marseille is divided between two sites: the main campus, Luminy, nestled on the edge of the Calanques National Park, and La Joliette campus located in the heart of the city.

Discover KEDGE Luminy Campus 

An extended and renovated campus since September 2021

Situated at the gateway to the Calanques National Park, the Luminy Campus has been completely renovated in line with the sustainable Mediterranean buildings approach within a beautiful natural environment. It is around 30 minutes away from the town centre by bus and a few kilometres away from Cassis, a small attractive town in Provence celebrated for its cliffs and Calanques but also its wines produced in the region.

Over a period of three years, renovation and modernisation work were carried out on more than 21,000m2 of buildings. Thanks to the project, the Luminy campus is positioning itself as one of the leaders in the field of education providing the most innovative facilities and teaching equipment. It offers its scholars exceptional living and working conditions.

The campus facilities:

  • 57 classrooms
  • 6 auditoriums of which a sheltered outdoor one
  • 22 brain bubbles: spaces dedicated to collective reflection sessions
  • 20 rooms dedicated to associations
  • 1 fitness centre
  • 4 catering areas
  • 2 Hubs
  • 1 new incubator dedicated to business start-ups (KEDGE entrepreneurship Daniel Carasso)
  • 370 lockers
  • 7700m2 of outdoor space including numerous terraces

State-of-the-art facilities

The creation and modernisation of spaces allows for a better adaptation to new teaching methods and improve the studying experience. The facilities have been redesigned as stimulating workplaces with a strong technological edge.

  • Modular and adaptable classrooms
  • Auditoriums with varied seating capacities of which a sheltered outdoor one to accommodate up to 300 students
  • Brain bubbles (spaces dedicated to collective reflection sessions)
  • A Design School: since 2019, KEDGE Design School has joined the Luminy campus. The Design workshops of nearly 500m2 include a Maker Space (digital manufacturing workshop; wood and machining workshop; metal, resin/paint and ceramics area; modeling workshop), a computer room (digital drawing) and 3D modelling. Our School of Design integrated into our School of Management allows students to acquire cross-functional skills, to hybridise their careers and thus meet the expectations of companies.

Facilities focused on innovation, co-creativity and entrepreneurship:

  • The HUBs are unique work spaces that facilitates creation, collaboration and co-working. Students can produce videos (videomathon), discover 3D printing (Digital Workshop), listen to conferences or participate in yoga classes (as part of the Wellness Centre). A second Hub has been created within the new extension
  • KEDGE Entrepreneurship Daniel Carasso, a space dedicated to business start-ups equipped with the latest technologies. Set-up on 500m2 on the Marseille Campus, this online platform is committed to supporting hundreds of projects every year.

Facilities focused on the students’ needs and expectations

KEDGE is resolutely focused on the well-being of its scholars and provides them with:

  • Various catering areas: Cafeteria, Food Truck, Sport Café, Columbus Café as well as a new space within the extension
  • An integrated relaxation/sports area with a fitness room, a city stadium and many sunny terraces
  • A developed community life with dedicated spaces
  • Nearby accommodations
  • Easy access to the campus with sustainable mobility as a priority
  • Lockers available for sports or personal belongings.

A campus that respects its environment

The extension and renovation project of the Luminy campus has permitted the reduction of its energy consumption by 20% thanks to the use of thermal insulation, energy regulation systems and the new energy-efficient lightning.

The campus which is located on the edge of the Calanques National Park has been designed to respect its exceptional environment. The new infrastructures reduce the carbon footprint of students and collaborators by being directly attached to the BHLS (High Level Service Bus). In addition, the architecture, in line with the Sustainable Mediterranean Buildings (BDM) approach, incorporates green spaces (roof terraces, creation of agoras,etc).

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