All about this master, MSc International Sport & Event Management KEDGE Business School
France - Western Europe
Sports Management
2

KEDGE Business School
MSc International Sport & Event Management

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Program overview

This programme created 20 years ago, is widely recognised by sport industry professionals as a leading reference in their field. The strength of the programme lies in its ability to train managers in line with the requirements of this highly specific and demanding market.

You will have access to the stakeholder network like ATP, WTA, UEFA, Vinci Stadium, OM, Oreca, NBA, Generali, BNP Paribas, PSG, Sporsora…

Professional sport is a highly relational environment and requires support and coaching from industry insiders. All our students benefit from personalised coaching with senior executives, who help them fine-tune their professional project and build their personal network.

Curriculum (courses, subject modules)

This year of specialisation allows you to acquire the key skills to integrate this niche market.

CURRICULUM

SEMESTER 1

  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Fan experience & stadium management
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*

 

SEMESTER 2

  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

*Courses also available in French

 

SEMESTER 3

ALUMNI NETWORKING & COACHING

PROFESSIONAL THESIS OR BUSINESS GAME

A SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

 

 

Admission conditions

Required diploma(s) :

  • Bachelor
  • Master

Tuition & Fees

Between 16000 and 24500 euros

1. ONLINE APPLICATION

You need to connect on join.kedge.edu

We’ll get back to you within 15 days maximum

MANDATORY DOCUMENTS

  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies
  • TOEFL ≥ 550  / IBT ≥ 90 / TOEIC ≥ 780 /  IELTS ≥ 6.5 or equivalent 
    Except for students who have studied in English abroad (at least 2 years)
  • 120 euros of application fee to pay online to send your application. (Prior to submitting your online application, you will be prompted to pay the non-refundable application fee. The application fee must be paid online by credit card when you submit your application. Your application will not be complete until we receive payment of the application fee. The application fee may not be applied toward any future applications at KEDGE Business School.)

NOT MANDATORY - Other documents

  • Other degree
  • Recommandation/Cover letter
  • University/school certificate
  • GMAT / GRE score will be to the candidate’s advantage

2. SKYPE INTERVIEW

This is a 30-minute Skype interview for all applicants regardless of their nationality or location. As soon as your application file is registered, you will receive an email from KEDGE to organise your interview.

IMPORTANT: Apply as soon as possible because of the visa procedure.

The admission is made on your file examination + skype interview.

Employment opportunities & career impact

Average time for obtaining the first job offer : 90% of graduates find a job within 6 months after graduation

Employment opportunities :

This high-level programme has trained more than 500 managers in 20 years, who now work for major companies and international sporting organisations holding senior positions such as:

  • Head of Partnership/Sponsorship,
  • Business Manager,
  • Brand Manager,
  • Project Manager - Events,
  • Guests Services Manager,
  • Head of Sponsoring and Public Relations,
  • Communication Manager,
  • Head of Marketing/Merchandising/Ticketing,
  • Head of Promotion for Sport Brands,
  • Stadium Manager, Consultant in Sport Marketing,
  • Hospitality Manager

Program enrolment information and statistics

Students Age
Minimum age 24 years
Average age 30 years
Maximum age 40 years
Students Full Time work experience
Average Full Time work experience 5
Maximum Full Time work experience 10

Application Deadlines

MSc in 1 year :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Marseille

Language : English

MSc in 2 years :

Admission level : Bachelor's degree

Duration : 30 months

Degree : Master of Science

Campus : 1st year in Bordeaux or Marseille - 2nd year in Marseille

Language : English


Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.

FIRST FRENCH MANAGEMENT RESEARCH SCHOOL

KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.


Campus facilities & Student Life

Accommodation

The Housing service of KEDGE Business School is available on a single platform.

You will find housing offers from private landlords, real estate agencies and student residences.

A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.

To connect, sign up using your school email address and password of your choice

For further questions, do not hesitate to contact our housing advisor: logementmarseille@kedgebs.com

 


Key icons

Additional information / brochure

Video interview with the program director

Request info / Application

Available spots

Rank School / Program Informations Apply
Switzerland
1
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France
2
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South Africa
3
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France
4
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Slovenia
5
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U.S.A.
6
****
U.S.A.
7
****
Japan
8
****
Canada
9
****
France
10
****
Spain
11
****
United Kingdom
12
****
Australia
13
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Australia
14
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France
15
****
Spain
16
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Morocco
17
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Germany
18
****
Ireland
19
*
Germany
20
****
Australia
21
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Australia
22
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South Africa
23
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U.S.A.
24
***
U.S.A.
25
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Malaysia
26
***
Portugal
27
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South Korea
28
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Denmark
29
***
New Zealand
30
***
U.S.A.
31
***
United Kingdom
32
***
United Kingdom
33
***
France
34
***
U.S.A.
35
***
United Kingdom
36
***
Switzerland
37
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Available spots> Apply now

United Kingdom
38
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South Korea
39
***
China
40
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Poland
41
***
Barbados
42
***
Spain
43
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Greece
44
***
U.S.A.
45
**
Spain
46
**
U.S.A.
47
**
France
48
**
Spain
49
**
United Kingdom
50
**
School / Program Informations Apply