All about this master, MS Marketing, communication et ingénierie des produits agroalimentaires EM Normandie Business School - UniLaSalle
France - Western Europe
Agribusiness / Food Industry Management
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EM Normandie Business School - UniLaSalle
MS Marketing, communication et ingénierie des produits agroalimentaires

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Program overview

  • Developed as a partnership between two Graduate Schools: UniLaSalle (Agri-food Engineering School) and EM Normandie.
  • Offers a dual-skills: managerial and scientific.
  • Study path suitable for both managers and engineers.
  • Course content developed from real case studies (Auchan, Mars, Isigny Ste Mère, Royal Canin, Cadbury...).
  • Additional professional tools include in-company consulting and challengesbusiness datingprofessional colloquia...
  • Programme which meets the needs of the buoyant agri-food sector.
  • A manageable size cohort with personalised monitoring.

Curriculum (courses, subject modules)

SEMESTER 1

  • Fundamentals of an Agri-Food Manager
  • Consumer Trends
  • Study of Eating Behaviours
  • 360° Communication Strategy
  • Marketing of Agri-Food Products
  • Company Challenge

SEMESTER 2

  • Agri-Food Project Management
  • Marketing Strategy and International Marketing
  • In-company Missions and Projects
  • Thesis
  • Internship

Admission conditions

Required diploma(s) :

  • Master

Tuition & Fees

Between 12500 and 12500 €

Employment opportunities & career impact

Employment opportunities :

Careers in food:

  • Brand Manager
  • Category Manager
  • Head of Operational Marketing and Communication
  • Head of Cross-Channel Marketing
  • Social Media Marketing Manager
  • Project Manager
  • Head of Communication
  • Trade Marketing
  • Head of Development

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Additional information / brochure

Video interview with the program director

Request info / Application

School / Program Informations