All about this master
COMMERCIAL MANAGEMENT
Ecole Supérieure de Gestion et d'Administration des Entreprises - ESGAE
COMMERCIAL MANAGEMENT
Program overview
Le programme de Master en Management Commercial a pour objectifs de permettre aux diplômés de :
- Concevoir et superviser la gestion commerciale ;
- Traiter et analyser les problèmes techniques liés à la gestion commerciale ;
- Concevoir et suivre l’application du plan marketing d’un produit ;
- Organiser l’animation des équipes commerciales ;
- Développer les compétences nécessaires pour la mise en œuvre de la politique commerciale de l’entreprise dans tous les métiers liés au marketing et au commercial ;
- Accéder directement à des postes de direction en commercial et marketing;
- Développer l’autonomie, le sens de responsabilité et le goût de la réussite dans le domaine ;
- Développer des capacités entrepreneuriales pour la création des PME et PMI.
Admission conditions
Required diploma(s) :
- Licence + Équivalence ECTS 240 crédits d’études supérieures en gestion, économie, en droit, sciences sociales
Tuition & Fees
Between 1219 and 1400 €
Pas de conditions spéciales
Employment opportunities & career impact
Annual salary after graduation
- Average Salary : 860 € (EUR)
- Minimum Salary : 572 € (EUR)
- Maximum Salary : 1145 € (EUR)
Average time for obtaining the first job offer : 10 mois après avoir été diplômé
Employment opportunities :
Directeur commercial et marketing, Responsable commercial, Responsable des ventes, Promoteur des ventes, Responsable de la publicité, Responsable technico-commercial, Responsable des approvisionnements, Responsable d’études commerciales
Program enrolment information and statistics
| Repartition | |
|---|---|
| Students based in the Eduniversal zone in which the program is affiliated | 0 % |
| Students based in the country in which the program is affiliated | 100 % |
| Students Age | |
| Minimum age | 23 years |
| Average age | 25 years |
| Maximum age | 28 years |
| Students Full Time work experience | |
| Average Full Time work experience | 03 |
Faculty profiles
Noms et prénoms Grade Statut
- BADILA MAKAYA Maurice Professeur Associé ESGAE Universitaire
- BANSIMBA MUANGA Félicité Clarisse Chargé des Cours ESGAE Professionnel
- BIYEKELE Jean Victor Chargé des Cours ESGAE Professionnel
- BOBIBA Rémy Chargé des Cours ESGAE Professionnel
- BOKIBA André Patient Professeur Titulaire CAMES Universitaire
- BOULOUD Guy Blaise Professeur Associé ESGAE Universitaire
- DIAZONZAMA Dianhy Chargé des Cours ESGAE Professionnel
- KENDE Lucien Professeur Associé ESGAE Universitaire
- KENGUE MAYAMOU Professeur Associé ESGAE Universitaire
- KISSITA Gabriel Professeur Titulaire CAMES Universitaire
- MAKANY Roger Armand Professeur Titulaire CAMES Universitaire
- MAKOSSO Bethuel Maître Assistant CAMES Universitaire
- MALONGA Marie Albert Professeur Associé ESGAE Universitaire
- MANTELO Joseph Chargé des Cours ESGAE Professionnel
- MASSAMBA Louis Professeur Associé ESGAE Universitaire
- MATA Joseph Professeur Associé ESGAE Universitaire
- MBALOULA Marcel Chargé des Cours ESGAE Professionnel
- MBAMA Alain Freid Chargé des Cours ESGAE Professionnel
- MOULEMVO André Professeur Associé ESGAE Universitaire
- MOUSSAVOU Ferdinand Professeur Associé ESGAE Universitaire
- MOUTOU KANGO Francky Professeur Associé ESGAE Universitaire
- MOYO NZOLOLO Professeur Associé ESGAE Universitaire
- MVOULA TSIERI Michel Professeur Titulaire CAMES Universitaire
- NGALEBAYE James Pavel Professeur Associé ESGAE Universitaire
- NGANGOUE François Professeur Associé ESGAE Universitaire
- NKODIA Gervais Chargé de Cours ESGAE Professionnel
- NKOUKA Blin Sidner Alex Chargé de Cours ESGAE Professionnel
- NTSIBA Georges Professeur Associé ESGAE Universitaire
- OKANA Roger Marcel Chargé de Cours ESGAE Professionnel
- OSSEBY – ACKONDJO Professeur Associé ESGAE Professionnel
- OWASSI Gabriel Chargé de Cours ESGAE Professionnel
- OYALI Martin Chargé de Cours ESGAE Professionnel
- SAM’OVHEY PANQUIMA Guy Noël Professeur Associé ESGAE Universitaire
- TSIBA – OCKANAT Chargé de Cours ESGAE Universitaire
Campus facilities & Student Life
Students cafeteria
Rooms Campus
Students’ Association (AEA)
Choose a Master, an MS or an MBA in Marketing
The Sector of Western Marketing
Nowadays, the companies have to sell their products and offers in a high competitive and dynamic world. The new technologies and the amount of data available owe the companies to invest a large extent of their resources in Marketing and Sales. The finality is to create an unique brand which can be sell in different western target markets profiting of the data analysis and the new channels of communication, such as social media or blogs.
Follow a Masters/MS/MBA in Western Marketing
The Master in Western Marketing looks for the students to finish with the capacities of understanding and applying marketing fundamentals and strategies in accordance with the company's strategy. The will acquire the techniques to obtain information about the market situation and the different scenarios. Therefore, the students will develop the skills necessary in identifying opportunities, threats and changes to the company's competitive environment and they will be able to adapt the company's strategy according to possible scenarios in order to create the best business strategy. Also a clear understanding of the commercial trends and be able to change and adapt to the dynamic environment in order to overcome the competence.
To Work in Western Marketing
Western Marketing is a rising sector due to the increase in the use of data, the diversity of ways to access the target market and the IT tech advances, the futures prospectives up to 2024 are: a 19 percent rate of growth for marketing research analysts, about a 9 percent in marketing managers and 6 percent in social media managers.
There are various job titles for Marketing expertise, including product manager, brand manager, digital marketing manager, key account manager or marketing technician
Western Marketing in 2024
In a globalized world, companies are working relentlessly to adapt to the western interconnected world. They required for their new professionals develop strategic thinking to enter in new markets with an international western perspective. Another necessary ability is to be able make informed decisions in a global and dynamic environment and see market opportunities using a big quantity of data. It is important to be able to apply the principles of international western brand construction and management, creating products adapted for international western markets.
Due to new technologies, it is important to optimize the quality and content of the company's websites, social networks and virtual communities. The development of strategies and campaigns in mobile device applications, as well as on social networks, is a remarkable part of the job. Future workers must take into account the planning on offline and online channels, the creation of efficiently digital marketing strategies and the understand the sales process in international contexts B2B
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Additional information / brochure
Video interview with the program director
Request info / Application
Special Awards in this Topic
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