Director's message, Jeanette MCDONALD

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Master of Science in International Marketing with Tourism & Events

In today’s working environment, companies require their workforce to be muti-tasked, environmentally and culturally aware, preferably with language skills. Obtaining a recognised Masters Degree today has become more important than ever. The Master of Science (M.Sc) International Marketing with Tourism and Events delivered by IPAG Business School in Nice and Edinburgh Napier University provides not only one state accredited diploma, but two. These twinned cities offer the possibility to receive a cultural experience as well as being trained by highly qualified academics and practising professionals.

The first semester of your Master’s Degree will be with Edinburgh Napier University, covering Intercultural Business Communication concepts, Principles and Practices of Marketing, with a specialisation in Tourism Concepts.

Your second semester will be at IPAG Business School in Nice where your training will continue in Global Marketing, Strategic Brand Management with a continued specialisation in Events Management. Research Methods will also be delivered at IPAG Business School, Nice providing you with the tools and knowledge to complete your M.Sc Dissertation which will be written in your third semester.

From this experience you will have the opportunity to learn French as a foreign language, work and learn from different cultures as well as obtaining transferable skills in written and oral communication along with time and team management.