All about this master
MSc Marketing parcours Communication et Management d’Evènements
KEDGE Business School
MSc Marketing parcours Communication et Management d’Evènements
Program overview
With the MSc Marketing programme, students benefit from a dual approach. The MSc Marketing is designed to give students the opportunity to access to 80% of the marketing jobs through advanced core courses and a choice of 4 elective expertise tracks targeted to develop specific competencies (jobs or areas).
A company will follow the students throughout conferences, job dating, case studies, workshops, applied research problems, etc. in order to acquire a real professional experience.
Curriculum (courses, subject modules)
PRE-SPECIALISATION YEAR
FUNDAMENTALS OF MANAGEMENT
- Innovative strategies for sustainable entrepreneurship
- Financial performance management
- Business & sustainability: transition & durability
- Public speaking, visual communication & design
- Data management
- Marketing reconsidered
- Team management & inclusivity
- Ecological challenges & organisational management
EXPERT SKILLS
- 2 pre-specialisation courses in marketing
LEARNING BY DOING
- Impact project: Transition, sustainability or inclusivity
REAL-WORLD SCENARIOS
- Case studies: Decarbonation & business methodology
- Corporate Project:
A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.
ADDITIONAL COURSES
- Languages:
-English / FLE (French as a Foreign Language) - Hard Skills:
-TOSA Excel & coding skills
-TOEIC preparation
-Orthodidacte
-Option to spend a semester abroad at a partner university - Choose your experience:
-Internship in the UK or abroad
-Undertake another corporate project
SPECIALISATION YEAR
CORE COURSES
Advanced content to develop key marketing skills:
- Culture, consumption and marketing
- Strategic Brand Management
- Digital marketing
- Sustainable Marketing
- Marketing Decision Making
1 specialisation track to select among the following list:
- Applied Neuroscience Psychology for Analysing Customer Experience (Marseille)
- Data Analytics and Artificial Intelligence (Bordeaux, Marseille, Paris)
- Luxury Experience Management (Bordeaux, Paris)
COMMUNICATION & EVENT MANAGEMENT – Marseille*
• Communication strategies (FR)
• Experiential branding & consumption (EN)
• Communication & creative strategies (EN)
• Comunication and e-sport (FR)
• Project management for events (FR)
• Video creation (FR)
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
• Building a community around a start-up brand (FR)
KEY POINTS
- Case studies with industry leaders in communication
- Strong involvement with stakeholders in the sports industry
- Project management in groups
Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications:
- Coding Skills - Level 1 & 2 with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …
DISCOVERY DAYS: 2-day in-company immersion
6-MONTH INTERNSHIP ABROAD OR IN FRANCE
FINAL DISSERTATION
Admission conditions
Required diploma(s) :
- Bachelor
Employment opportunities & career impact
Employment opportunities :
Jobs in Customer Experience
- Consultant
- Customer experience manager
- Consumer experience manager
- Customer relationship manager
- Product developer
- Product owner
- Project manager
- Customer insight specialist
- Research officer
Jobs in International Marketing
- International brand manager
- Product manager
- Marketing manager
- Communication manager
- International project manager
- International sales developer
Jobs in Business Development & Negotiation
- Key account manager
- Strategic customer manager
- Business developer
- Head of development
- Sales manager
- Regional director
- Sales area manager
- Business marketing manager
- Category manager
Jobs in Brand management
- Brand manager
- Product manager
- Trade marketing manager
- Social media marketing manager
Jobs in Communication, Media & Event management
- Communication manager
- Events manager
- Sponsorship manager
- Events project manager
- Partnership manager
- PR manager
- Events producer
- Influencer
- Advertising manager
- Community manager
Application Deadlines
Short Track :
Admission level : International Bachelor's degree (4 years)
Duration : 18 months
Degree : Master of Science
Campus : Bordeaux / Marseille
Language : English
Long Track :
Admission level : Bachelor's degree
Duration : 24 months
Degree : Master of Science
Campus : Bordeaux / Marseille
Language : English
Faculty profiles
KEDGE Business School is a leading French management school with campuses across France (Paris, Bordeaux, Marseille, and Toulon), internationally (2 in China in Shanghai and Suzhou, and 2 in Africa in Dakar and Abidjan), and associated campuses (Avignon, Bastia, Bayonne, and Mont-de-Marsan). The KEDGE community comprises 15,600 students (including 28% international students), 202 permanent professors (with 42% international), 329 international academic partners, and over 85,000 alumni worldwide. KEDGE offers a range of 38 management and design programmes for students and professionals, and provides customised training for companies nationally and internationally. Since 2020, KEDGE has established its own apprenticeship training centre.
A member of the Conference of Grandes Écoles and accredited by AACSB, EQUIS, and AMBA, labeled EESPIG, and certified Qualiopi, KEDGE Business School is a state-recognised institution with targeted programmes. KEDGE is ranked by the Financial Times as the 29th best Business School in Europe and 18th worldwide for its Executive MBA in 2023. Its promise to be an original, sustainable, and inclusive school is embodied through the KEDGE IMPAKT strategy, based on three pillars: Care for People, Act for the Planet, and Innovate for Tomorrow.
Campus facilities & Student Life
BORDEAUX
Accommodation
The Housing service of KEDGE Business School is available on a single platform.
You will find housing offers from private landlords, real estate agencies and student residences.
A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.
To connect, sign up using your school email address and password of your choice
For further questions, do not hesitate to contact our housing advisor: housingbx@kedgebs.com
Arrival information
Pick up assistance
KEDGE BS and its International Students Association Melting Potes offer every semester to International Students a pick-up service from “Bordeaux Mérignac (BOD)” airport and “Bordeaux Gare Saint Jean” train station. The dates of the pick-up service will be communicated through the dedicated orientation session KEDGE BS website.
Integration
The International Students Association Melting Potes supports the International Office in facilitating the integration of international students among the French students through the organization of activities all year round.
Contact us on Facebook - Melting Potes
Life in Bordeaux
More information related to the city of Bordeaux, transportation, accommodation, estimated expenses, health & insurance, banks, visas, scholarships… can be found on the “International Student Handbook”.
Caroline Guilloux
Housing Advisor - Student Services
+33 (0)5 56 84 63 26
MARSEILLE
Accommodation
The Housing service of KEDGE Business School is available on a single platform.
You will find housing offers from private landlords, real estate agencies and student residences.
A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.
To connect, sign up using your school email address and password of your choice
For further questions, do not hesitate to contact our housing advisor: logementmarseille@kedgebs.com
Choose a Master, an MS or an MBA in Event and Leisure Management
The Sector of Event and Leisure Management
Event and Leisure management is a new sector of enterprise that has a focus on sustainability. Tourism is a challenging but rewarding industry and an education in this sector leads to a vibrant and evolutionary career that is marked by constant change and growth. To be a part of such a ever evolving industry means that for years to come they will be able to obtain a plethora of exciting skills. This is a very social sector that will allow those within it to establish life skills throughout their professional growth within the sector. Involvement in event and leisure management will allow people to have contact with people from all over the world; making it a truly enriching experience.
Follow a Masters/MS/MBA in Event and Leisure Management
Obtaining a higher degree in Event and Leisure Management would see students learning about the fundamental characteristics of the tourism industry. Courses regarding business will also be at the core of their education as those who study event management must know skills such as coordination, human resourcing, and consolidation of tasks which are all business aspects. Students can also train locally or overseas in this industry as a part of their schooling, with a specific focus on their area of event and leisure management being emphasized. What makes this educational field unique is that there is a concentration on hands on experience; making this an interactive experience for students who pursue degrees in this field.
To Work in the Specialty Sector of Event and Leisure Management
Working in this industry can ensure a wide array of different career opportunities. For example, students will have exposure to all industries but can specifically choose to work in varying sectors such as Event tourism, Art tourism, or Sports tourism. Any specific interest that one is passionate about can be found as a career focus in this field. Jon descriptions in this field include overseeing events, organizing circuits for major entertainment entities such as cruise ships and travel agencies. One could also find themselves working for in the hotel industry implementing changes and sector shifts to ensure guests have rewarding experiences no matter where they come from. This is truly an industry that makes the world smaller.
Event & Leisure Management in 2024
This year, the sector of Event and Leisure Management is focused on global trends. Sectors of tourism has extended to technology tourism as we enter the new age of digitalization. In addition to technological tourism, there is a connection to the sector of social media tourism as well. Technology is affecting tourism this era because of aspects such as, firstly, there are the smartphone developments to consider that are so significant to our society. There has been a rush recently to further digitalize tourism; through tools such as the smartphone where you can check in for flights, book hotels, and deal with practically every other aspect of tourism that exists. There is also the newly developed field of biometrics that affects the event management sector. Biometrics refers to the practice of identity recognition through technology. This involves finger print recognition, electronic passports, and other means of digital recognition.
Key icons
Additional information / brochure
Video interview with the program director
Request info / Application
Special Awards in this Topic
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