All about this master
MSc Marketing and Digital in Luxury and Lifestyle
EM Normandie Business School
MSc Marketing and Digital in Luxury and Lifestyle
Program overview
- 100% English-taught programme
- Luxury culture and familiarity with the sources of inspiration of Luxury
- Marketing and understanding the expectations of Luxury customers
- Digital Marketing with a large focus on social media comprehension
- Management in the Luxury sector and learning the characteristics of the Luxury Market
Curriculum (courses, subject modules)
The programme provides a 360° vision of the challenges and issues related to the Luxury industry.
Brand management and responsibility in luxury
Brand management in Luxury
Ethics and sustainability in Luxury
Business models in luxury
Comparative strategies in Luxury
Supply chain management and sourcing
Communication and digital in luxury
Corporate communication and event
Social media, e-reputation and influence in Luxury
Digital development in luxury
Digital marketing strategy and project
Web development in Luxury
Economic performance in luxury
Monitoring KPI of digital marketing strategies
Finance and budget in Luxury
Elective courses
Business models and performance
Cases in ethical and sustainable development
Change management and organisational transformation
Critical Issues in management
Digital disruption and Industry 4.0
Digitalisation and corporate finance
Leading in multicultural environments
Experiential in luxury
Experiential Luxury
Digital native monobrand experimentation
International environment in luxury
New consumers in Luxury
Human resources policy in an international environment
International legal environment of Luxury brands
Inside luxury
French touch and Savoir-faire*
Fashion history
*For this course, a minority of masterclasses may be provided in French according to the choice of our professional hosts
Marketing activation in luxury
Building a collection in Luxury
Distribution and merchandising in Luxury
Challenge in marketing and digital
Several Leaving Heritage Houses to audit during one semester with Institut National des Métiers d’Arts sponsorship
Personal and professional branding
Career Path
French as a Foreign Language (optional)
Research methodology
Thesis
Internship
Professional experience
- Consulting project to create a strategy for the diversification of a Luxury brand.
- Consulting project to create a digital strategy for a Luxury brand.
- Consulting project co-constructed with Institut National des Métiers d’Arts and Entreprises du Patrimoine Vivant
- 1 week-long business challenge to “create a digital native monobrand in the Luxury sector from scratch“.
- «1 ESG week» about luxury corporate stategies in terms of CSR
- Internship: 6 months starting in May or June
- Professional thesis.
Admission conditions
Required diploma(s) :
- Bachelor
Tuition & Fees
Between 14500 and 14500 €
Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent).
Other profiles may be accepted in derogation from these criteria.
Language requirements for non-English-native speakers: IELTS 6, TOEIC 790, TOEFL IBT 83 or proof that English was the candidate’s language of study or work for at least a year.
Tuition fees for the year 2024-2025: €14,500
This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.
More information about the Two-year MSc Track : 2-year MSc.
Application
- Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
- Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
- Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.
Apply online at join.em-normandie.com
Employment opportunities & career impact
Employment opportunities :
Example of positions:
- Product manager
- Brand manager
- Digital marketing manager
- Customer experience manager
- Events manager
- CRM manager
- Category manager
- Traffic manager
- E-commerce manager
- Community Manager
Employment data for 2019, 2020, 2021 and 2022 graduates (based on the 2023 employability survey):
- 89% net employment rate
- 78% on permanent contracts
- 100% of graduates in employment found a job within 4 months
- 100% satisfied with their first job
- Average gross annual salary including bonuses in similar roles : €41.300
Choose a Master, an MS or an MBA in Luxury Management
The sector of Luxury Management
Luxury management is just like any other business-oriented profession, except that it deals only in luxury goods, and how to market and manage those specific brands to fit with that unique type of consumer. The main sectors of this profession consists of business, marketing, finance, advertisement, management, and most notably, fashion.
Follow a Masters/MS/MBA in Luxury Management
Programs that specialize in luxury management are constructed to provide a platform for exploring the market of global, luxury goods. Students are taught to understand the uniqueness of managing luxury organizations in the forms of retail studies, luxury branding in marketing and management, marketing strategies, global branding, and finance and wealth management courses. In fashion concentrating students, they learn the ins-and-outs of the fashion business and establish unique strategies that help grow those enterprises.
To work in the specialty's sector
Jobs in this field can be quite standard for anyone specializing in business like communications managers, strategy consultants, Internet project managers, and salespersons. However since workers would be dealing with luxury brands and companies, however it's in its own world of potential job hiring's, due to the size of the consumer pool. Luxury brand managers, fashion brand/luxury goods product managers, fashion retail buyers, fashion PR specialist, luxury brand marketing executives, global sourcing executives, and brand managers are available.
What about the area of this specialty in 2024?
In the world of luxury fashion in 2024, it shows the rise of casual styles and the decline of formal-wear. Luxury brands and companies are starting to try to reach younger, millennial consumers by using more online shopping methods, especially on mobile devices. This targeting of millennial consumers online is continuing to grow. In addition, China has become the next, big target for luxury brands. Combining social media outreach, and the amount of times Chinese consumers shop online, it's not surprising why an increasingly amount of luxury businesses are focusing on China as their next big market.
Key icons
Additional information / brochure
Video interview with the program director
Request info / Application
Special Awards in this Topic
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