Director's message, Thibaut de La Rivière
MBA Luxury Brand Marketing and International Management
Sup de Luxe Paris
MBA Luxury Brand Marketing and International Management
Everyone wants to exist, everyone wants to last. When you are inspired by a taste for luxury, you choose solidity that withstands changing currents and the test of time. In the midst of civilizational changes, the biggest names in luxury are exploring new paths and new dynamics are emerging: promotion of cultural heritage, reassertion of identity, quests for meaning, support for clients.
Luxury’s role is to re-enchant a disenchanted modern world. This is what attracts the sector’s new recruits, young people and millennials, to this new and enchanting dimension of existence.
To create an element of surprise and amazement while respecting the brand’s identity and history. The idea of luxury is a fashionable one, but what is it at its core? Luxury is what remains when trends have come and gone. Because luxury is, above all, culture, taste and curiosity.
The codes, posture, and semantics are all paramount to those who wish to find their place in this universe. You will need a vision, a firm position, a lot of personality, freedom and digital agility. You will have to be a magician, able to conjure up the “wonders of appearances".
Finally, you will need to know and master the initiatives of leading brands in terms of overall economic, societal and environmental performance.
Choose a Master, an MS or an MBA in Luxury Management
The sector of Luxury Management
Luxury management is just like any other business-oriented profession, except that it deals only in luxury goods, and how to market and manage those specific brands to fit with that unique type of consumer. The main sectors of this profession consists of business, marketing, finance, advertisement, management, and most notably, fashion.
Follow a Masters/MS/MBA in Luxury Management
Programs that specialize in luxury management are constructed to provide a platform for exploring the market of global, luxury goods. Students are taught to understand the uniqueness of managing luxury organizations in the forms of retail studies, luxury branding in marketing and management, marketing strategies, global branding, and finance and wealth management courses. In fashion concentrating students, they learn the ins-and-outs of the fashion business and establish unique strategies that help grow those enterprises.
To work in the specialty's sector
Jobs in this field can be quite standard for anyone specializing in business like communications managers, strategy consultants, Internet project managers, and salespersons. However since workers would be dealing with luxury brands and companies, however it's in its own world of potential job hiring's, due to the size of the consumer pool. Luxury brand managers, fashion brand/luxury goods product managers, fashion retail buyers, fashion PR specialist, luxury brand marketing executives, global sourcing executives, and brand managers are available.
What about the area of this specialty in 2024?
In the world of luxury fashion in 2024, it shows the rise of casual styles and the decline of formal-wear. Luxury brands and companies are starting to try to reach younger, millennial consumers by using more online shopping methods, especially on mobile devices. This targeting of millennial consumers online is continuing to grow. In addition, China has become the next, big target for luxury brands. Combining social media outreach, and the amount of times Chinese consumers shop online, it's not surprising why an increasingly amount of luxury businesses are focusing on China as their next big market.
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